Internship

Marketing Apprenticeship

Level 4

Confirmed live in the last 24 hours

Caterpillar Inc.

Caterpillar Inc.

10,001+ employees

Manufactures heavy machinery for various industries

Industrial & Manufacturing
Social Impact
AI & Machine Learning

Compensation Overview

£7.8Hourly

+ 5% Annual Bonus

No H1B Sponsorship

Wimborne Minster, Wimborne, UK

The job is located at the Wimborne facility (BH21 7PW) and requires in-office attendance.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Marketing
Data Analysis

You match the following Caterpillar Inc.'s candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • GCSEs: Maths and English GCSEs at Grade 4 (C) or above
  • Coordinate and maintain key marketing channels (both digital and offline)
  • Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
  • Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
  • Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
  • Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
  • Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
  • Coordinate several marketing campaigns/projects/events to agreed deadlines
  • Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
  • Monitor project budgets within their scope of work using appropriate systems and controls
  • Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
  • Assimilate and analyse data and information from a range of sources to support marketing activities
  • Evaluate data and research findings to derive insights to support improvements to future campaigns
  • Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
  • Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM
Responsibilities
  • Collaborating with virtually every part of our business
  • Supporting dealer efforts, training customers, selling products, and launching campaigns
  • Gaining an end-to-end understanding of our business and industry knowledge
  • Completing off the job training leading to a nationally recognised qualification through the Level 4 Marketing Executive apprenticeship standard
  • Participating in monthly workshops to deepen understanding of marketing strategies
  • Engaging in 1:1 mentoring calls to translate learnings into practical application at Caterpillar

Caterpillar Inc. designs and manufactures heavy machinery and equipment for industries such as construction, mining, energy, and rail. Their products include a wide range of machinery and engines that help clients complete large-scale projects. Caterpillar's equipment works by providing powerful tools that can perform tasks like digging, lifting, and transporting materials. Unlike many competitors, Caterpillar has a strong aftermarket service, offering maintenance and repair to ensure their machines operate efficiently over time. The company's goal is to support its clients with reliable machinery while also focusing on sustainability and community development through initiatives that improve education and reduce poverty.

Company Stage

IPO

Total Funding

$143.5K

Headquarters

Irving, Texas

Founded

1925

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for autonomous equipment boosts Caterpillar's innovation in heavy machinery.
  • Global infrastructure development presents significant growth opportunities for Caterpillar.
  • Caterpillar's commitment to sustainability aligns with industry trends towards eco-friendly machinery.

What critics are saying

  • Retirement of CHRO Cheryl Johnson may disrupt HR strategy and talent development.
  • Real estate strategy shifts, like building sales, could impact operational logistics.
  • Brand partnerships outside core markets may dilute Caterpillar's industrial focus.

What makes Caterpillar Inc. unique

  • Caterpillar's century-long history establishes it as a leader in heavy machinery.
  • The company integrates AI and IoT for enhanced machinery performance and customer satisfaction.
  • Caterpillar's strong aftermarket services ensure product longevity and customer loyalty.

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Benefits

Annual incentive bonus plan

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development