At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.

We believe doing the right thing for our clients and our associates is good business.With a career at the firm, you can expect opportunities to create real impact at workand in your community. You’ll enjoy resources to support your career path, as well ascompensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and valuesdifferences and colleagues who share a spirit of generosity.

Join us for the opportunity to grow and make a difference in ways that matter to you.

Role Summary

We are seeking a Product Marketing Director, US Equity Lead to provide senior-level marketing leadership for our US Equity capabilities. This role is responsible for shaping product marketing strategy, positioning, messaging, and go-to-market direction in alignment with broader enterprise content and marketing priorities.

As a key subject matter expert, you will bring strategic perspective and investment expertise to help teams across Product Marketing, Content & Insights, Investments, Global Product, Segment Marketing, and Distribution align around priorities, client needs, and commercial opportunities. You will play a central role in ensuring our US Equity story is differentiated, compelling, and consistently brought to market across audiences and channels.

This is a senior individual contributor role. While highly visible and influential, it does not include direct people management responsibility. Success in this role will come through subject matter expertise, strategic leadership, and the ability to influence and align stakeholders across a matrixed organization.

Responsibilities

Asset Class / Vehicle Leadership:

Lead product marketing direction and prioritization for US Equity in alignment with business unit goals and enterprise marketing priorities.
Apply enterprise and content marketing strategies within the context of US Equity to ensure relevance, consistency, and commercial impact.
Serve as a key coordination lead for asset class-related marketing opportunities, campaigns, and content requests, as needed.
Partner with content strategy, content creation, content enablement, segment marketing, and client-facing teams to align priorities with messaging, business objectives, and market opportunities.
Recommend priority initiatives, sequencing, and resource allocation in partnership with leadership and cross-functional stakeholders.

Product Marketing Content Creation & Positioning:

Develop / create differentiated value propositions, messaging frameworks, and positioning strategies for US Equity capabilities and products.
Translate complex market dynamics, client requirements, competitive intelligence, and industry trends into clear strategic product focus areas.
Identify and articulate competitive differentiators tailored to client segments, distribution channels, and regional markets.
Ensure consistency of messaging across campaigns, sales enablement materials, thought leadership, and client communications.
Advise on product focus priorities and strategic opportunities in partnership with Product Management and business leadership.

Client & Market Insight Leadership:

Maintain a deep understanding of client needs, investment trends, and market developments impacting US Equity.
Use client insight, competitive analysis, and market intelligence to inform marketing priorities and positioning recommendations.
Partner with business leaders and investment professionals to identify emerging client themes and opportunities for strategic engagement.
Integrate audience insights into content strategy, content development, and client experience design.

Integrated Campaign & Content Leadership:

Lead integrated product marketing and communications planning across the client journey for the assigned asset class.
Drive alignment between asset class priorities and execution teams to ensure coordinated content delivery.
Collaborate with Investments, Global Product, content strategy, content creators, and content enablement teams to prioritize and, when needed, create timely market insights, investment perspectives, and asset class content initiatives.
Provide strategic direction for custom content and collateral tailored to priority audiences and market segments.
Ensure campaigns and communications reflect business priorities, strategic messaging, and client-centric outcomes.

Cross-Functional Partnership & Influence:

Build strong partnerships with Investment Heads, Portfolio Managers, Product Specialists, Product Managers, Distribution leaders, and Marketing stakeholders.
Influence senior stakeholders across business units to align on priorities, positioning, and go-to-market execution.
Provide strategic recommendations to leadership on product development, commercialization, and market positioning.

Business Management & Performance Accountability:

Take an ownership mindset for asset class business outcomes and marketing effectiveness.
Partner with marketing intelligence, segment marketing, and content strategists to establish performance goals and success metrics for priority initiatives and campaigns.
Report back to stakeholders on campaign and initiative performance.
Monitor market response, campaign effectiveness, and business performance to refine strategies and optimize results.
Incorporate feedback, evolving market conditions, and business priorities into planning and execution.

Qualifications

Required:

Bachelor’s degree or equivalent combination of education and relevant experience.
10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or a related field.

Preferred:

Advanced degree and/or CFA designation.
Experience working directly with investment professionals, portfolio managers, or product management teams.
Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
Familiarity with agile prioritization, integrated campaign planning, and content governance models.
Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments.
Demonstrated success developing positioning, messaging, and go-to-market strategies for complex investment capabilities.
Strong executive communication, stakeholder management, and cross-functional leadership skills.
Proven ability to synthesize complex information into clear, actionable marketing recommendations.
Experience leading integrated campaigns in matrixed organizations.
Strong commercial acumen and understanding of business strategy, competitive dynamics, and client engagement.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

Base Salary Ranges

Please review the job posting for the location of this specific opportunity.

$159,000.00 - $272,000.00 for the location of: Maryland, Colorado, Washington and remote workers
$175,000.00 - $299,000.00 for the location of: Washington, D.C.
$199,000.00 - $339,000.00 for the location of: New York, California

Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

Commitment to Diversity, Equity, and Inclusion

At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.

Benefits

We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.

Featured employee benefits to enrich your life:

Competitive compensation

Annual bonus eligibility

A generous retirement plan

Hybrid work schedule

Health and wellness benefits, including online therapy

Paid time off for vacation, illness, medical appointments, and volunteering days

Family care resources, including fertility and adoption benefits

Learn more about our benefits.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.

About the company

T. Rowe Price provides investment management and retirement solutions to individual investors, financial intermediaries, and institutions worldwide. It manages client assets through a disciplined, research-driven investment process and offers a range of strategies and products designed for long-term value. Clients pay management fees based on assets under management, with total assets under management around $1.569 trillion as of June 30, 2024. The company differentiates itself by its global research capabilities, experienced investment teams, and broad client base, enabling tailored solutions for personal accounts, retirement plans, and institutional clients. Its goal is to help clients reach their financial objectives by growing and preserving capital over the long term through diversified investment strategies.

Company Size

10,001+

Company Stage

IPO

Headquarters

Baltimore, Maryland

Founded

1937

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Simplify's Take

What believers are saying

Q2 2026 AUM reached a record $1.9 trillion, boosting revenue and scale.
August 20, 2026 F/m acquisition deepens fixed-income ETFs and customized SMA growth.
Late-stage venture momentum and Goldman funds expand alternatives AUM beyond $25 billion.

What critics are saying

Q2 2026 active equity outflows hit $6.5 billion, crushing fee growth.
February 2026 layoffs and 2026 severance charges show relentless cost pressure.
If ETF, SMA, and private-markets launches stall, active-equity decline becomes existential.

What makes T. Rowe Price unique

T. Rowe Price combines retirement scale with 200-plus analysts and disciplined active research.
July 27, 2026 Goldman Sachs partnership opened private markets to retail investors.
Its late-stage venture and private credit platform spans 300-plus private-company investments since 2007.

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Benefits

Paid Volunteer Time
Parental Leave
Learning & Growth Resources
Matching Charitable Gifts
Health Care Benefits
Generous Retirement Plan

Company News

The Wealth Advisor

Oct 15th, 2026

T. Rowe Price is hiring 50 people to get closer to advisors.

T. Rowe Price is hiring 50 people to get closer to advisors. October 15, 2026 T. Rowe Price is adding more than 50 client-facing positions and has hired two senior executives as it expands its presence in the wealth management market. The $1.86 trillion asset manager is increasing coverage of broker/dealers and RIAs while building specialist teams around alternative investments, ETFs and model portfolios, a substantial commitment to reaching advisors through more than its traditional investment products. Kevin Collins, head of U.S. Intermediaries, says the firm has built momentum in wealth management but sees considerably more opportunity ahead. The expansion will put additional people in the field while strengthening the research, portfolio construction and investment capabilities available to advisory firms. T. Rowe Price isn't simply hiring more salespeople to distribute existing funds. It's building a larger organization around the increasingly complicated ways advisors assemble portfolios. The two executive appointments reflect that ambition. Kevin Johnson joins as head of wealth research after more than 30 years in the industry, most recently overseeing platform distribution at Allspring Global Investments. Ryan Bauer becomes head of RIA enterprise national accounts, bringing more than 15 years of experience, including 12 years in the asset management businesses of Deutsche Bank and DWS Group. Both report to Annie Brown, co-head of wealth management within U.S. Intermediaries. Johnson will work with manager research and model teams, while Bauer will concentrate on relationships with the largest and most complex RIAs. Those assignments put T. Rowe Price closer to the people and institutions deciding which investment strategies become available across entire advisory organizations, rather than relying exclusively on individual advisors choosing funds for individual clients. That distinction matters as the distribution business changes. Large RIAs increasingly operate centralized investment committees, model portfolios and research functions that influence allocations across thousands of client accounts. Winning a place in those systems requires a different relationship from the traditional wholesaler's visit, with more attention to portfolio construction, implementation and the operational requirements of enterprise-scale advice. T. Rowe Price is responding with a broader investment menu as well. The firm is emphasizing tax-optimized drawdown strategies, customizable model portfolios, separately managed accounts, ETFs and alternatives. Each gives it another way to participate in portfolios where the investment decision may be shaped as much by taxes, household circumstances and implementation requirements as by a manager's investment record. The expansion also follows a period in which T. Rowe Price has been extending its capabilities beyond the mutual funds that established its reputation. In August, the firm announced a move into additional fixed-income ETF capabilities through its acquisition of F/m Investments, while its portfolio construction research has documented growing use of alternatives and active ETFs in advisor models. The new distribution hires give those expanding capabilities a larger route into the wealth channel. There is a competitive calculation underneath the investment. Asset managers increasingly need to demonstrate that they can help advisory firms solve problems extending beyond security selection. A strong investment strategy may earn consideration, but tax management, portfolio customization, research support and the ability to implement solutions across a large practice can determine whether that strategy ultimately receives assets. The enterprise RIA business makes those stakes particularly clear. A relationship with a large advisory organization can influence allocations across many offices and investment teams, but earning that relationship requires sustained engagement with sophisticated buyers who have their own research capabilities and considerable negotiating power. Bauer's appointment gives T. Rowe Price a senior executive specifically responsible for pursuing those relationships. Collins is betting that a larger field organization, supported by specialists and research, can turn the firm's investment capabilities into a more substantial wealth management business. The more than 50 new positions represent an investment in people at a moment when much of the industry's attention is concentrated on technology and automation. T. Rowe Price has spent decades building investment expertise that advisors can buy. Its latest expansion recognizes that increasingly sophisticated advisory firms also want help deciding how, where and when to use it.

PR Newswire

Oct 14th, 2026

T. Rowe Price adds 50+ client-facing roles to deepen wealth advisor ties

T. Rowe Price is expanding its US Intermediaries Wealth Management business to deepen ties with financial advisors. The Baltimore-based firm says advisors want more targeted service as client needs grow more complex. It is adding more than 50 client-facing roles in broker-dealer and registered investment advisor (RIA) field sales, and in its alternatives, ETF, and model portfolio specialist teams. Two executives join in new national account leadership roles. Kevin Johnson, formerly of Allspring Global Investments, is head of wealth research. Ryan Bauer, who spent 12 years at Deutsche Bank's DWS Group, is head of RIA enterprise national accounts. "We see opportunity to do more," said Kevin Collins, head of US Intermediaries. The firm manages $1.86 trillion in client assets.

Business Wire

Oct 13th, 2026

Inscripta Announces the First Commercial Shipment of Its Onyx™ Digital Genome Engineering Platform and Closes $150 Million in New Financing

Financing round led by Fidelity and T. Rowe Price funds underscores vast opportunities to bring Inscripta’s technology to the broader bioeconomy.

MarketScreener

Oct 13th, 2026

Alaunos Therapeutics to raise $350M in private placement led by Fairmount

Alaunos Therapeutics has agreed to raise about $349.95 million through a private placement of stock. It signed a Securities Purchase Agreement to sell 687,789 shares of common stock at $1.4357 per share and 243,063 shares of Series C preferred stock at $1,435.70 per share. The common stock brings in about $987,459, and the preferred stock about $348.97 million. The deal is expected to close on October 14, 2026, subject to customary closing conditions. Fairmount led the placement of Series C non-voting convertible preferred stock. Venrock Healthcare Capital Partners, T. Rowe Price Investment Management, Wellington Management, Janus Henderson Investors, Access Biotechnology, BB Biotech, Perceptive Advisors, Sirenia Capital Management, ADAR1 Capital Management and other firms took part.

Bloomberg

Oct 9th, 2026

Ramp Hits $60 Billion Valuation in $1.85 Billion Funding Round

Fintech startup Ramp has reached a roughly $60 billion valuation with its latest fundraising effort, according to people familiar with the matter.

T. Rowe Price

Product Marketing Director – US Equity Lead

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