Full-Time
Director – Strategic Pricing
Confirmed live in the last 24 hours
Autotrader.ca
501-1,000 employees
Digital solutions for used car dealers
Senior, Expert
Greater Toronto Area, ON, Canada
Hybrid position in the greater Toronto area.
- Minimum of 9 years of relevant work experience, with 5-years in pricing strategy or revenue management
- Experience implementing packaging strategies
- University Degree
- Strong analytical skills with a high level of attention to detail
- Strong organizational skills with the ability to ensure project timelines and deliverables are met or exceeded
- Excellent communication (written and verbal), presentation, and interpersonal skills with an ability to build relationships
- Strategic thinker with the ability to anticipate market trends, identify growth opportunities, and make data-driven decisions.
- Able to work effectively within a team, listen and persuade others
- Highly self-motivated with the ability to work independently
- Highly proficient in Microsoft Excel and PowerPoint (experience with Power BI considered a plus)
- Develop and recommend pricing and packaging models based on product roadmap and strategic priorities which deliver on short, medium, and long-term revenue growth plans for the company
- Conduct analysis, provide recommendations, and execute a vision for a pricing and packaging strategy that will ensure profitable delivery of the corporate growth objectives and market competitiveness
- Develop insights, identify and evaluate pricing/offer opportunities. Focus on continual improvement in effectiveness and efficiency of pricing/offer portfolio
- Define the process for establishing pricing for our products and the education of & adherence to this process throughout the organization
- Challenge the existing pricing structure and propose new and innovative ideas
- Collaborate with Sales, Finance, and Product daily, provide support where needed, and know how to persuade your ideas
- Support Sales in deal structuring and pricing strategy for strategic accounts through Deal Desk
- Provide the business with ongoing summary reports and executive presentations
Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all designed to help dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, encouraging dealers to focus on sales without being overwhelmed by complex tools. The company operates on a subscription-based model, allowing dealers to access various services for a recurring fee, while also generating revenue through advertising and premium listings on its marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively, backed by strong customer service and educational resources.
Company Stage
Acquired
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
1975
Simplify's Take
What believers are saying
- Trader.ca's acquisition of Collateral Management Solutions expands their service offerings, potentially increasing their market share and revenue streams.
- The company's strong focus on customer support, including resources like videos and webinars, ensures dealers can maximize the platform's benefits, leading to higher customer satisfaction and retention.
- The potential sale by Thoma Bravo could bring in new investment and strategic direction, further accelerating growth and innovation.
What critics are saying
- The highly competitive nature of the digital automotive marketplace means Trader.ca must continuously innovate to maintain its edge.
- Dependence on a subscription-based model could be risky if dealers find more cost-effective alternatives.
What makes Autotrader.ca unique
- Trader.ca offers a comprehensive suite of digital solutions specifically tailored for car dealers, unlike competitors who may offer more generalized tools.
- Their subscription-based model ensures a steady revenue stream and allows for continuous platform improvements, setting them apart from competitors relying on one-time sales.
- The emphasis on simplicity and effectiveness, encapsulated in their motto 'Keep It Simple. Measure What Matters,' makes their platform user-friendly and highly efficient for dealers.
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