Marketing Manager

OUR STORY

TechInsights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.

Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.


WHY WORK WITH US

• Company-sponsored training and development opportunities
• Health benefits package (health, dental, vision)
• Flexible vacation policy
• Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
• Wellness resources and support
• Inclusive environment that prioritizes diversity, equity, and accessibility
• High-growth company driven by high performance
• Expected annual salary range: $90,780 - $96,120 CAD

THE OPPORTUNITY: 

This is a 14-month temporary contract with a possibility for extension.

TechInsights is seeking an experienced and highly organized Marketing Manager. The Marketing Manager is responsible for the development and execution of the marketing plan for key semiconductor industry segments through a fully digital integrated marketing campaign. You will work closely with Sales, Product, and Product Marketing and deliver projects globally.
You will be responsible for budget management for their dedicated segments and will work with other marketing operations team members in digital production and marketing automation. This position is an onsite role, based out of our office in Ottawa. 

WHAT YOU’LL DO 

• Recognize and analyze significant market trends to shape and guide marketing strategies.
• Build and maintain an ongoing content engine to support digital campaigns.
• Select the most appropriate marketing channels for each target segment.
• Ensure that sales and product teams are fully informed and engaged in marketing initiatives.
• Collaborate with the sales team and work across global programs to build and execute integrated marketing programs.
• Manage and coordinate events in our core markets.
• Develop and maintain a marketing plan, ensuring that programs are always on and planned at least two quarters in advance.
• Provide detailed tracking and reporting on the success of marketing programs, including key performance indicators (KPIs) and ROI analysis.
• Use data-driven insights to make adjustments to the marketing plan and optimize campaigns for better results.
• Ensure that sales teams are effectively following up on opportunities created by marketing initiatives.

WHAT YOU’LL BRING 

• A minimum of four to six years of practical experience in marketing.
• A Bachelor's Degree in business, marketing, or a related field is required.
• Familiarity with marketing automation tools such as Pardot, Salesforce, or similar platforms
• Proficiency in creating and managing budgets.
• Exceptional verbal and written communication skills.
• Skillful in tailoring messages and content to meet the specific needs of diverse markets.
• Strong organizational skills and meticulous attention to detail.
• Demonstrated capability in strategic thinking to align marketing efforts with overall business objectives.
•  A proven track record of collaborative teamwork and the ability to foster productive working relationships.

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WORKING ARRANGEMENT
This role is on-site at our Ottawa office.

 

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

AI technology may be used to assist in the screening and assessment of applications for this position. Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy