Full-Time

Senior Copywriter

Confirmed live in the last 24 hours

The Farmer's Dog

The Farmer's Dog

501-1,000 employees

Fresh, human-grade dog food delivery service

Food & Agriculture
Consumer Goods

Compensation Overview

$138k - $145kAnnually

+ Equity Ownership + Market Competitive Package

Senior

New York, NY, USA

Requires in-office presence 2-3 days a week.

Category
Content & Writing
Copywriting
Requirements
  • 5+ years of experience as a copywriter within an agency and/or in-house team.
  • A portfolio with creative, relevant work for which you were primarily responsible is required.
  • You love writing — of all shapes and sizes.
  • You’re comfortable with turning a specific project around in minutes, or spending a day brainstorming on a blank page.
  • You take projects by the horns and can identify opportunities, push through blockers, and pivot quickly when necessary.
  • You can quickly grasp a brand’s identity and voice, with an ability to push into new territory while staying within the brand's copy guidelines.
  • You’re well-versed in the production cycle and process, including on-set experience.
  • You are able to thrive in a fast-paced and ambiguous environment, are naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions.
  • You are an owner, have excellent problem-solving skills and can prioritize tasks effectively.
  • You’re a true dog person -- even if you don’t have one!
Responsibilities
  • Conceptualize and develop all creative from performance-driven ads to integrated brand campaigns and activations in partnership with a Senior Art Director.
  • Develop strong, engaging, and concept-driven assets for social-first content.
  • Lead various advertising campaigns, working closely with internal and/or external video partners from the concept phase to the final sound mix.
  • Help develop the brand’s tone of voice that’s consistent with our mission and ethos in support of long live dogs.
  • Continually look for creative opportunities to push our brand message and identity through owned channels like in-box collateral, digital comms, and more.
  • Work cross functionally to immerse yourself in the product and brand and execute on business needs and objectives.

The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. Their service allows customers to create personalized meal plans for their dogs through their website. The food is prepared in the U.S. using high-quality ingredients and is free from preservatives and artificial additives, setting it apart from traditional dog food options. This subscription-based model ensures that pet owners receive regular deliveries, eliminating the need for store visits and reducing retail markups. The Farmer's Dog aims to improve pet health and well-being, as evidenced by customer feedback highlighting benefits like weight loss and increased vitality in their dogs.

Company Stage

Series D

Total Funding

$163.5M

Headquarters

New York City, New York

Founded

2014

Growth & Insights
Headcount

6 month growth

15%

1 year growth

35%

2 year growth

49%
Simplify Jobs

Simplify's Take

What believers are saying

  • The Farmer's Dog's potential valuation increase, as it seeks to raise hundreds of millions, indicates strong investor confidence and growth prospects.
  • Partnerships with veterinary associations like WSAVA and pet wellness centers like The Dog House Pet Salon enhance credibility and expand market reach.
  • Customer testimonials and significant health improvements in pets bolster the brand's reputation and customer loyalty.

What critics are saying

  • Raising significant capital could lead to pressure for rapid growth, potentially straining operational capabilities.
  • The premium pricing of fresh, human-grade dog food may limit market penetration to higher-income pet owners.

What makes The Farmer's Dog unique

  • The Farmer's Dog offers fresh, human-grade dog food, setting it apart from traditional pet food brands that use preservatives and artificial ingredients.
  • Their direct-to-consumer subscription model ensures food freshness and eliminates retail markups, providing better value and quality to customers.
  • Personalized meal plans tailored to individual dogs' needs enhance customer satisfaction and pet health, a unique selling point in the pet food market.

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Benefits

Competitive compensation & equity packages

Health, dental, & vision

Parental leave

401k

Flexible PTO

Employee discount