Senior Customer Marketing Manager

About The Role

It is an exciting time in the On Premise here at Diageo, with lots of business focus, transformational prioritises in motion, and an ever-expanding customer universe.  

As Snr Trade Marketing Manager for On Premise channel, you will be part of the Commercial Excellence Glass Spirits team, reporting into Head of Commercial Excellence Glass Spirits. You will sit right at the heart of our On Premise business, working as a key business partner to the Diageo On Prem Commercial Team, our customers, whilst being a very influential voice of the channel to your brand, innovation & agency stakeholders, helping ensure customer and consumer voice is involved in our marketing plans early on.

The purpose of this role is to ensure we are building our brands effectively across the On Premise & Events channel, positioning our portfolio at the forefront of consumer culture both now & looking into the future, whilst activating in unique & distinctive ways that set us apart from our competition.

Working closely with our brand teams & agencies you will help develop programs/activities that maximise our A&P investment both for Diageo & our partners. Leveraging our strong portfolio of brands & deep On Premise understanding you will ensure we have the right brands, in the right venues, in the right way to deliver win-win business outcomes for all.

Working alongside the On-Premise leadership group you will help lead the creation & execution of On-Premise Channel Strategies for our brands and will be leading the conversion of these strategies into a strong trade plan. You will be responsible for creating and managing point of sale campaigns, defining in-venue ‘picture of success’, and how to maximise the pre-during-post consumer journey into venues/events

Equally, you will play a pivotal role in elevating our strategic customer partnerships across the channel. Working closely with On Premise NAM’s to add a new dimension of activation & category expertise to strengthen our relationships, driving consumers into venue, elevating beverage experiences & increasing spend per head. You will be facing key customers for JBPs, sharing category strategies, rooted with insights, and will be co-creating joint growth platforms, in partnership with On Premise Channel teams.

Key Tasks / Accountabilities

• Build & own a 1-9-90 rolling activation plan for our large, branded point of sale/digital campaigns across the On Trade channel
• Ownership of overall Brand A&P spend & prioritisation into the channel, supporting key platforms & activations across brands and provide visibility back to business on levels of channel execution
• Strong cross functional voice of channel across the business, regularly updating on customer or category insights, opportunities, risks
• Lead & Shape the role of On Premise retail media partnerships for our brands in the On premise
• Funnel existing category, customer and shopper insights to translate category strategies into On Premise Channel Strategies. Provide input/demands to the learning plan creation and leverage Diageo network to use similar market examples as insights.
• Work with commercial and marketing teams and facilitate prioritization of brand plans according to strategies and define details of in-venue deliverables.
• Regularly visit key strategic customers, venues (as defined) to elevate our partnerships to maximise our venue A&P investment
• Lead and/or oversee the implementation of all unique On Premise platforms & activations such as Diageo Bar Academy, World Class, Hyble, NPD Launches,
• Develop and execute in venue picture of success and visibility toolkits that make our brands show up brilliantly to customers & consumers
• Strong contributor to the On-Premise leadership team, driving culture/engagement, boldness & strategic thinking.
• Contributor to the delivery of On-Premise commercial objectives & goals
• Own the delivery of technical specifications and agency management where relevant
• Conduct M&E activity to ensure we are constantly improving our plans and spending funds effectively
• Line management responsibility for 1 x Customer Marketing Exec – On Prem

Qualifications

• 8+ years’ experience in Beverage Industries in commercial teams, with On-Premise experience and preferably with trade marketing experience
• Project Management, Analytical and Core selling skills
• Strong commercial acumen & ability to analyse/interpret data & insights
• Proven experience of working effectively with external customers
• Strong direct and indirect influencing skills across senior cross functional stakeholders
• Time management & prioritisation skills
• Can build powerful relationships and work collaboratively within a team
• Problem solver & solution-based team player who can deal with ambiguity & adapt quickly
• Can speak & write in English fluently

What are the benefits?  

We are an organisation that creates products that are part of celebrations, and our culture reflects this.  At Diageo, you will have the ability to work flexibly to ensure you can unlock your own potential through creating bold plans and executing your vision.  

You will also be rewarded through competitive salary and benefits as well as being supported via non-monetary benefits. 

Our commitment to inclusion and diversity: 

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. 

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.