Full-Time

B2B SaaS Persona Marketing Manager

Posted on 4/3/2025

BrainStorm

BrainStorm

51-200 employees

SaaS platform for software adoption

No salary listed

American Fork, UT, USA

In Person

Category
Growth & Marketing (1)
Requirements
  • 3+ years of experience in B2B marketing.
Responsibilities
  • Enablement | Collaborate with sales and business development teams to identify needs and deliver effective enablement resources, including pitch decks, case studies, and training materials.
  • Campaigns | Plan, execute, and optimize integrated marketing campaigns to drive leads and completed demos; Partner with marketing operations to streamline routing and follow-up processes.
  • Content | Create and oversee content that resonates with target audiences, including white papers, blog posts, webinars, email campaigns, and videos; Collaborate with subject matter experts to develop thought leadership pieces and materials for different stages of the buyer’s journey.
  • Events | Plan and execute virtual and in-person events, such as webinars, trade shows, and conferences, to generate leads and build brand awareness; Coordinate pre- and post-event marketing efforts, including promotions and follow-up communications.
  • Reporting | Use market insights and feedback to refine messaging, campaigns, and overall marketing tactics
Desired Qualifications
  • Preferred experience with Hubspot, Google Analytics, and Asana.
  • Hands-on planning and executing events, both virtual and in-person, from idea to completion.

BrainStorm provides a SaaS platform that helps large organizations improve software adoption and user engagement. It offers a central, intelligent system that guides onboarding and training for enterprise software, with access via subscription and optional personalized training programs and consulting. The product works by delivering structured onboarding paths, training resources, and analytics through a single platform to increase how often and effectively employees use enterprise tools. BrainStorm differentiates itself by focusing on big enterprises (including a large share of Fortune 100 companies), combining a scalable platform with tailored training and consulting services, and delivering continuous updates through its subscription model. The company aims to boost productivity and ROI for its clients by ensuring employees become proficient and motivated to use their software tools fully.

Company Size

51-200

Company Stage

Early VC

Total Funding

$16.4M

Headquarters

American Fork, Utah

Founded

1995

Simplify Jobs

Simplify's Take

What believers are saying

  • Shadow AI governance market opportunity: 78% of employees use unsanctioned AI tools.
  • Enterprise AI adoption scaling from pilots to full implementation drives consulting revenue.
  • Cybersecurity awareness training expanding beyond phishing to behavioral risk reduction.

What critics are saying

  • Microsoft's native Copilot Studio and Viva Learning commoditize AI content packs.
  • Whatfix and WalkMe capture Fortune 100 market share with integrated digital adoption platforms.
  • Non-accredited BBB status blocks enterprise RFPs requiring verified vendor credentials.

What makes BrainStorm unique

  • Integrated platform combining communications, learning management, and analytics for software adoption.
  • Serves 45% of Fortune 100 companies with personalized, role-based AI and security training.
  • BrainStorm Flows deliver targeted content via email, courses, and events at optimal moments.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

0%
BrainStorm, Inc.
Oct 23rd, 2025
BrainStorm named a top Customer/Partner Learning Management Solution 2025 by Talented Learning

BrainStorm named a top Customer/Partner learning management solution 2025 by Talented Learning. BrainStorm, Inc. is proud to share that BrainStorm, Inc. has been awarded the LMS Award 2025 for Best Customer/Partner - for the second consecutive year! Last year, BrainStorm was named a 2024 Top Customer/Partner LMS by Talented Learning, a recognition that celebrated its commitment to transforming customer education. This year's win confirms that its momentum is not only sustained - it's accelerating. The Talented Learning LMS Awards are an annual celebration of excellence in enterprise learning systems. With over a decade of industry insight, the awards spotlight platforms that deliver meaningful innovation, measurable business impact, and tailored learning experiences. In 2025, more than 65 standout solutions were recognized across six categories - including Best Customer/Partner LMS - highlighting the rapid evolution of learning technology, especially in areas like AI automation, skills management, and global scalability. Transforming customer enablement at scale With BrainStorm's innovative approach to external training, software vendors can rely on BrainStorm to onboard, train, and enable their clients with both precise relevance and scalability. * Customer onboarding. Software vendors can replace repetitive calls, trainings, and emails with adaptive onboarding journeys. Automated reminders keep customers engaged, while insights reveal where users struggle - enabling timely intervention. * Customer success. Organizations can reduce the burden on Customer Success Managers by minimizing routine support tasks. Customer admins gain access to ready-to-launch end-user adoption campaigns, creating a more efficient and proactive success model. * Customer education. Software vendors can streamline learning distribution and measure its true impact. A unified global platform combines employee and customer education. The content is curated by audience and provides reporting that links learning engagement to product usage outcomes. * Product adoption. Businesses can demonstrate product value by guiding users toward advanced features and richer functionality. Through contextual learning and timely prompts, BrainStorm helps users uncover expanded use cases - ensuring not just adoption, but long-term success. What sets BrainStorm, Inc. apart * Targeted communications. Engage unengaged users with timely, action-driven messaging. * Role-based learning. Deliver the right content to the right users based on roles and groups. * Course authoring. Create and deploy customized learning paths with BrainStorm Flows(TM). * Branching logic. Personalize learning with adaptive workflows tailored to user needs. * Content packs. Get started fast with pre-built, customizable learning experiences. * Dynamic reporting. Measure impact and track behavior change in real-time. BrainStorm is the only learning platform designed specifically for software adoption, helping organizations accelerate onboarding, reduce support tickets, and drive meaningful engagement. BrainStorm, Inc. is also at the forefront of AI adoption, creating training experiences that help organizations adopt AI confidently, boost performance, and lead securely in the age of intelligent work. Its solutions empower teams to embrace AI with clarity and purpose - turning potential into performance. Interested in learning how BrainStorm can support your customer LMS needs? Talk with its team today. About BrainStorm When organizations are looking to drive digital adoption, they turn to BrainStorm to help make it happen. For over 25 years, BrainStorm has been obsessed with helping teams and organizations communicate and collaborate better. Rather than focusing on application-based training, the BrainStorm platform helps users understand how their technologies work together for maximum impact and unparalleled productivity. Features for days. Don't miss a thing. Stay up to date on how its strategies help organizations be more efficient and reach their goals. Fill out the form on this page to keep up with BrainStorm. Unlock software. Unleash results.

BrainStorm, Inc.
Oct 20th, 2025
BrainStorm launches two new AI training content packs to tackle shadow AI Security risks and unlock actual AI Productivity

BrainStorm launches two new AI training content packs to tackle shadow AI security risks and unlock actual AI productivity. FOR IMMEDIATE RELEASE BrainStorm launches two new AI training content packs to tackle shadow AI security risks and unlock actual AI productivity american fork, utah, october 20, 2025 - BrainStorm today announced two new turnkey offerings (AI security and AI productivity content packs) designed to help enterprises accelerate effective AI adoption while reducing risk across the organization. As enthusiasm for AI surges among employees, many are bringing AI into work on their own, creating governance gaps for IT and security leaders. BrainStorm's new packs give organizations a fast, measurable way to channel that energy into secure and productive use of approved AI; at scale. "Leaders understand that AI is a competitive imperative, but they're also staring down a wave of unapproved tools, uneven skills, and unclear guardrails," said john wade, principal and executive officer of BrainStorm. "Our solution addresses that challenge and arms every employee with the know-how to use AI securely and productively. Plus, it gives IT the visibility and controls to move beyond pilots to real outcomes." AI is already at work; whether you're ready or not * 78% of employees are bringing unsanctioned AI tools to work, underscoring the need to steer usage into secure, compliant channels. * internally, organizations see a widening gap between user enthusiasm and executive confidence; employees report widespread AI use and interest even as leaders worry about skills, risk, and governance. BrainStorm offers direct solutions AI security equip every employee to use AI safely and responsibly - across copilot, chatgpt enterprise, and whatever comes next. The pack strengthens AI security awareness, clarifies accountability and ethics, and keeps sensitive data out of public AI. Organizations get campaigns, courses, and analytics that reduce risky behaviors and prove impact. Highlights include: AI literacy and risk fundamentals, responsible-use pledges, drip communications, adaptive workflows (BrainStorm flows(tm), and actionable insights for security and compliance teams. AI productivity turn AI hype into real results by moving users past awareness into daily, high-value usage. This pack builds prompting proficiency, embeds AI into business processes, and sustains practice with ongoing tips and learning - accelerating ROI from tools like microsoft 365 copilot, chatgpt enterprise, and other AI tools. Highlights include: AI readiness assessments, role-based scenarios, prompt best practices (moving beyond sample prompts), process integration playbooks, adaptive training, and engagement analytics to track usage and outcomes. Why it matters now employees are experimenting already, often outside approved channels. That reality raises data-exposure and compliance risks ("shadow AI") while simultaneously proving the demand for ai-powered work. BrainStorm's adoption approach and turnkey campaigns meet users where they are, reducing risk and accelerating value - immediately. About BrainStorm BrainStorm helps organizations drive adoption of critical workplace technologies through human-centered learning experiences, analytics, and expert enablement programs. From enterprise rollouts to secure, productivity-focused AI enablement, BrainStorm equips employees with the skills and confidence to achieve measurable outcomes at scale. Learn more at https://www.brainstorminc.com. Media contact debra wilson vice president, marketing [email protected] editor's note / upcoming webinar for leaders moving from pilots to full-scale AI adoption, BrainStorm will host "from first steps to full scale: guiding AI adoption enterprise-wide" on thursday, october 30 at 10am PT / 11am MT - a concise, step-by-step playbook for scaling AI responsibly and maximizing ROI. Register here. Features for days. Don't miss a thing. Stay up to date on how its strategies help organizations be more efficient and reach their goals. Fill out the form on this page to keep up with BrainStorm. Unlock software. Unleash results.

Metal Underground
Aug 21st, 2025
0 Comments on "Brainstorm Releases 'Boys Of Summer' Cover"

But the metal world doesn't have to worry - the band are far from resting on their latest laurels: Behind the curtain, Brainstorm have been working on extending their 2025/2026 "Plague Of Rats" touring cycle, and the announcement of more live dates following their confirmation for the next edition of Summer Breeze Open Air (Dinkelsbühl, Germany) is really just a matter of time... Stay tuned!

BrainStorm, Inc.
Aug 20th, 2025
BrainStorm honored as a 2025 Best Workplace by Inc.

Salt Lake City, UT, August 20, 2025 - BrainStorm, the premier platform for driving software adoption at scale, is proud to announce it has been recognized as one of Inc.'s Best Workplaces for 2025.

BrainStorm, Inc.
Jun 30th, 2025
BrainStorm launches Threat Defense - simulated phishing attacks with 100% deliverabilty

Salt lake city, UT - june 17, 2025 - BrainStorm, the leading platform for enterprise software adoption and end-user enablement, today announced the launch of threat defense, a powerful new solution designed to help organizations reduce cybersecurity risk through realistic phishing simulations and behavior-based training.

INACTIVE