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Red Bull

Manufactures and markets energy drinks

Student Marketeer

Brand & Creative MarketingConfirmed live in the last 24 hours
Part-timeFreiburg im Breisgau, GermanyNo salary listedIn-person

About the Job

Requirements

  • Be currently enrolled at a university or college.
  • Have spoken and written German and English skills.
  • Have communication skills.
  • Be charismatic, dynamic, positive, and open.
  • Enjoy connecting with different people on many occasions.
  • Be actively involved in student life and have in-depth knowledge of the university, city, and region, including lesser-known hotspots.
  • Combine creativity and entrepreneurial spirit with a strong sense of responsibility and initiative.
  • Be able to balance part-time work with studies and ideally be available occasionally in the evenings and on weekends.
  • Have a strong interest in learning and applying new knowledge, particularly in marketing, negotiation, and sales.
  • Be well connected with a variety of influential groups and people on campus.
  • Be enthusiastic about the Red Bull brand and product.
  • Hold a valid driver's license.

Responsibilities

  • Represent the brand through daily interactions with consumers and customers.
  • Grow the customer base by offering products and promoting awareness through consumer sampling at the right time and place, and answer consumer questions competently.
  • Create and implement a tailored, innovative campus plan to engage students and bring the brand to life on campus.
  • Build a strong network and establish and maintain relationships with important regional contacts.
  • Promote brand affinity through authentic content on personal social media accounts.
  • Participate in Red Bull events and sponsored events to create memorable brand experiences for consumers.
  • Deliver high-quality work and demonstrate attention to detail in all aspects of the role.
  • Collaborate with the team and exchange ideas online and offline.
  • Plan and report activities promptly and in detail using the designated online platform.
  • Contribute regional insights about trends and opportunities to the development of Red Bull's media business.
  • Build relationships with regional sales staff and ensure Red Bull's availability and visibility in the market.
  • Work with sales to create new distribution points for Red Bull on and beyond the university campus.
  • Use relevant World of Red Bull materials to keep Red Bull visible to customers.
  • Ensure that defined in-store standards are implemented effectively.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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