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Publicis Groupe

Runs advertising and digital transformation services

Associate Director - Strategy

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timePhiladelphia, PA, USA$80k - $115k /yrIn-person

About the Job

Requirements

  • Embraces PHM values of accountability, collaboration, empathy, equanimity, integrity, and respect.
  • Has a proven ability to manage people and projects.
  • Has a proven ability to earn the respect of clients, internal partners, and peers.
  • Has a proven ability to manage challenging situations and people.
  • Has a proven ability to manage multiple accounts, campaigns, and clients.
  • Has excellent public speaking and presentation skills.
  • Has excellent written communication skills.
  • Has at least 6 years of media experience.
  • Has cross-channel media knowledge and experience.
  • Is familiar with standard media research and planning tools, such as Clear Decisions.
  • Has a BA or BS degree.

Responsibilities

  • Provides day-to-day functional management of client needs and leadership and direction to the Strategy team.
  • Reports to either the Strategic Director or the Strategy Vice President and contributes across different functions.
  • Maintains an in-depth understanding of the total marketing process, the strategic role of media, and media channels' roles in a plan.
  • Uses various media research tools and software and proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes.
  • Manages the Strategy team's day-to-day workload and deliverables and supports the Director, Strategy and/or VP, Strategy.
  • Builds trust, models inclusion, and shows respect for all employees.
  • Works collaboratively with cross-functional teams and drives internal team momentum and progress to meet client deadlines.
  • Takes initiative and accountability for personal and team work.
  • Owns communication on business initiatives and client requests to the internal team.
  • Trains the Strategy team on tools and processes, and onboards and trains new hires.
  • Participates in formal development processes, including performance management, goal-setting, and midyear and yearly reviews.
  • Nurtures and develops lower-level talent on assigned accounts and participates in PHM's interviewing efforts.
  • Manages, prioritizes, and delegates team workload and coaches the team to deliver consistently on client and agency requests.
  • Owns overall media strategy, approach, and plan for each account and helps the VP, Strategy drive the planning process.
  • Oversees multiple accounts and moves between them as needed.
  • Provides initial perspectives on media strategies and approaches and owns media channel mix, initial budget allocation, and rationale.
  • Collaborates with internal cross-functional leaders to align strategic deliverables with client needs.
  • Represents cross-functional teams in client and agency partner meetings when those teams are absent.
  • Provides input on deliverable timelines with cross-functional teams.
  • Drives continuous improvement of personal, team, and client deliverables and contributes to new business efforts as needed.
  • Builds day-to-day relationships with appropriate clients on assigned brands.
  • Provides input to clients to help shape their marketing priorities and models outstanding client service for the team.
  • Influences clients through public speaking, presentations, and writing.

Desired Qualifications

  • At least 3 years of management experience is preferred.
  • Pharmaceutical industry experience is a plus.
  • An advanced degree is a plus.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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