Head of Marketing
Posted on 1/31/2024
Sofar Ocean

51-200 employees

Connecting oceans for sustainable future empowerment
Company Overview
Sofar Ocean stands out for its commitment to sustainability and stewardship of the world's oceans, leveraging their vast coverage of the Earth's surface to drive scientific discovery, societal benefits, and industrial growth. Their unique focus on ocean connectivity positions them as a leader in the fight against climate change, harnessing the power of the seas to foster a more sustainable future. The company's culture promotes environmental responsibility, fostering a work environment that is not only technically advanced but also deeply rooted in global impact.
Energy
B2B

Company Stage

Series B

Total Funding

$54.4M

Founded

2016

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

6%

1 year growth

10%

2 year growth

50%
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Webflow
Hubspot
Marketing
Google Analytics
CategoriesNew
Growth & Marketing
Requirements
  • Experience in product marketing and account-based marketing
  • Deep understanding of demand generation and brand marketing
  • Experience in B2B marketing strategy to grow from $5M to $30M+ in annual revenue
  • Data-driven approach to defining, measuring, and managing funnel metrics
  • Ability to understand and develop targeted strategies based on customer behavior
  • Knowledge of Webflow, Hubspot, Shopify, and Google Analytics
  • Passion for the Ocean (desirable)
Responsibilities
  • Lead marketing to drive demand and build positive brand awareness
  • Manage a small team of in-house and contract marketing talent
  • Understand customers to design and scale effective go-to-market strategies
  • Build a brand that inspires positive emotions with potential customers
  • Build forecasts and projections related to the expected ROI on marketing campaigns
  • Craft and sustain KPIs for the Marketing team
  • Lead, mentor, and build a high-performing marketing organization
Desired Qualifications
  • Experience marketing SaaS
  • Passion for the Ocean
  • Quickly grasp science and technology concepts, contextualize them, and communicate concisely
  • Embrace challenges, welcome feedback, and see effort as the path to mastery
  • Player-coach approach to management
  • Fearlessness in taking calculated risks