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Linjer

Direct-to-consumer fine jewelry retailer

E-Commerce Operations Associate

Full-Time
No salary listed
Entry
Hong Kong
In Person
Operations & LogisticsLogistics & Transportation

About the job

Requirements
  • Be a mature recent university graduate or have a few years of experience.
  • Be a fluent English speaker.
  • Be thorough and detail-oriented, organized, and able to follow processes.
  • Be tech literate and able to learn new software with ease.
  • Thrive in a high-growth environment and enjoy a startup team culture.
Responsibilities
  • Manage uploads of orders to third-party logistics providers (outsourced warehouses).
  • Upload content to the webshop.
  • Organize advertising content and upload it to various social media platforms.
  • Manage translation of content into various languages by working with external translators or other team members.
  • Help manage shipments of products to influencers.
  • Help manage inbound logistics of products from factories to third-party logistics providers.
Desired Qualifications
  • Share the passion and values of the brand.
  • Take initiative and be driven by passion.

About the company

Linjer designs and sells fine jewelry through direct-to-consumer channels, offering pieces at fair prices. Its products are marketed and sold online, with a focus on accessible pricing and quality craftsmanship. The company differentiates itself through its bootstrapped origins, experienced leadership, and a culture of meritocracy, humility, and agility, while its founders also run a private equity group that owns a DTC portfolio. Linjer’s goal is to grow its jewelry line and DTC reach while keeping prices fair and products well made.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Central and Western District, Hong Kong

Founded

2014

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Simplify's Take

What believers are saying

  • Linjer said in December 2024 it plans 3-4 Hong Kong stores soon.
  • Linjer ships worldwide and covers duties and taxes in every country.
  • Linjer relaunched watches in April 2025 and added new jewelry arrivals in 2025.

What critics are saying

  • The ASA ruled on May 13, 2026 that Linjer's diamond ads misled consumers.
  • Linjer's website still says it has no physical stores, despite HK store plans.
  • A DTC brand selling fashion and jewelry faces existential demand collapse if paid acquisition weakens.

What makes Linjer unique

  • Linjer sells direct-to-consumer jewelry, watches, and bags from Hong Kong.
  • Founded in 2014, Linjer bootstrapped with crowdfunding instead of venture capital.
  • Linjer promises fine materials at lower markups than traditional luxury retailers.

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