Greenlight is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products — including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub — brings together financial tools, safety features, and everyday family management in one connected experience. Designed for busy families who want convenience without compromise, Greenlight continues to innovate alongside the evolving needs of modern life. Today, more than 6.5 million family members trust Greenlight to stay in sync.

At Greenlight, we're here to make the day-to-day easier and futures brighter, so families can spend less time managing life, and more time living it. That's why we get out of bed every morning.

Greenlight is looking for a Business Development Representative to add to our rapidly expanding sales organization. From facilitating initial conversations, to developing team wide best practices, you will be an integral member for our Sales team. In this role, you’ll be responsible for creating excitement amongst banks and credit unions for Greenlight’s innovative family banking solutions. You’ll get to work alongside talented sales and enablement professionals that are growing a new category with a huge addressable market.

Your day-to-day:

Developing new business leads.
Utilizing prospecting and research tools, coordinating with assigned reps to qualify opportunities; preparing for and booking pitch meetings with target prospects.
Strategizing with team members to innovate & improving the overall sales development process.
Conducting sales development best practices with email, phone, and social drips using sales technology to connect with new prospects.
Working closely and collaboratively with the sales team to develop and implement appropriate prospect communication plans.
Working internally with other departments to ensure proper quality and quantity of demonstrations.

What you’ll bring to the team:

BS/BA required
Prior start-up BDR/sales experience is a huge plus
Excellent written and oral communication, organizational, and analytical skills
Very strong work ethic with confidence to work autonomously
Highly motivated to succeed both individually and with a young and fast growing company

Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit.

Location: We are currently prioritizing candidates who are based in the greater Boston, Massachusetts or Atlanta, Georgia area.

Work perks at Greenlight:

Medical, dental, vision, and HSA match
Paid life insurance, AD&D, and disability benefits
Traditional 401k with company match and Roth IRA
Unlimited PTO
Paid company holidays and pop-up bonus holidays
Professional development stipend
Mental health resources
1:1 financial planners
Fertility healthcare
100% paid parental and caregiving leave, plus cleaning service and meals during your leave
Flexible WFH, both remote and in-office opportunities
Fully stocked kitchen, catered lunches, and occasional in-office happy hours
Employee resource groups

Who we are:

It takes a talented team to aim for a mission like ours. We're looking for people who ask "is it bold enough?" People who bring their real selves to the table and push the people around them to do the same. We win by never hesitating to jump in, offer a hand, or share the credit, because we know we're stronger together than apart. And through all of it, the mission stays the thing we measure ourselves against: are we doing right by the families counting on us? If that sounds like your kind of team, we'd love for you to apply.

Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.

Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email [email protected].

About the company

Greenlight is a fintech platform that helps families manage money by combining a debit card for kids, a credit-building option, and investing tools in one app. Parents can fund allowances and set up chores or direct deposits, and kids use the card for spending. The app encourages saving with a savings feature that offers up to 5% and lets families set savings goals, while an investing platform lets families research stocks and ETFs to grow long-term wealth. It also offers a credit card that earns up to 3% cash back, with cash back automatically invested to fund future expenses like college. Parents can add teens as authorized users to help them build credit before age 18. Greenlight earns revenue through subscription plans (Greenlight Max and Infinity) that unlock additional wealth-building features. Overall, the goal is to teach children and teens about saving, investing, and responsible spending while helping families grow money safely.

Company Size

501-1,000

Company Stage

Series D

Total Funding

$595.6M

Headquarters

Atlanta, Georgia

Founded

2014

Get referred to Greenlight

See people who can refer or advise you

Simplify's Take

What believers are saying

Commerce Bank launched complimentary Greenlight access for eligible customers on October 1, 2026.
Candescent and Veridian expanded Greenlight’s institutional reach across banks and credit unions in 2026.
Family Hub launched June 25, 2026, opening a hardware upsell beyond cards.

What critics are saying

Skylight undercuts Greenlight Family Hub on hardware and annual pricing, intensifying churn pressure.
Greenlight’s hardware expansion into Family Hub and Safe Family dilutes focus from core fintech.
If partner banks replace Greenlight with native youth accounts, distribution collapses within contract renewals.

What makes Greenlight unique

Greenlight’s 200-plus bank, credit-union, and employer partners distribute product without direct acquisition.
Family Hub bundles chores, calendars, AI, location, and money management in one device.
Greenlight Select, Max, Infinity, and Family Shield monetize families through tiered subscriptions.

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Benefits

Medical, dental, vision and FSAs
Unlimited, flexible time off
Generous employer 401(k) match and equity
16-week paid parental leave
Ongoing learning and development
Remote-friendly work environment

Growth & Insights and Company News

6 month growth

-1%

1 year growth

-1%

2 year growth

-2%

PR Newswire

Aug 18th, 2026

Veridian Credit Union partners with Greenlight to offer free family financial tools

Veridian Credit Union has partnered with Greenlight Financial Technology to offer family financial tools at no cost to its members. Through the Veridian mobile app, families can access features including chore management, transaction monitoring, and automated allowance. Children receive a Greenlight debit card and access to Level Up, an in-app financial literacy game. The partnership addresses a gap in financial education. Only 39 US states require personal finance courses, and teens average 67% on the National Financial Literacy Test. A 2026 Greenlight survey found parents rank personal finance as the most difficult life skill to teach. Veridian, founded in 1934, operates 32 branches across Iowa, eastern Nebraska, and the Twin Cities metro area. Greenlight serves over 6.5 million family members and partners with more than 200 financial institutions.

Business Wire

Jun 25th, 2026

Greenlight launches Family Hub smart display to help parents manage household tasks

Greenlight, a family technology company with over 6.5 million family members, has launched Greenlight Family Hub, a smart home display designed to manage household coordination. The device combines calendars, photos, chores, an AI assistant, grocery lists and safety features in one platform. Available in two sizes — 10.1 inches for $199 and 15.6 inches for $299 — the Hub runs a closed, family-safe platform without app stores or browsers. Families can choose a free version or Family Hub+ at $9.99 monthly or $110 annually for advanced AI and safety features. The launch expands Greenlight's ecosystem beyond its core debit cards into broader family technology. Later this year, the company will integrate financial tools including debit card balance viewing and allowance management into the Hub.

Yahoo Finance

Mar 17th, 2026

Greenlight launches screen-free GPS tracker for kids, pets and seniors on Amazon

Greenlight, the family finance and safety app, has launched Greenlight Safe Family, its first physical product available on Amazon. The screen-free GPS device provides location tracking for children, seniors and pets. The device features GPS tracking, customisable place alerts, an SOS button for emergency contacts and up to 30-day battery life. It offers cross-platform compatibility with iOS and Android. Safe Kids provides GPS tracking and emergency alerts, Safe Seniors includes fall detection, whilst Safe Pets monitors when animals leave designated areas. The launch addresses the needs of nearly one in four American adults caring for both children and ageing parents. Chief executive Tim Sheehan said the device builds on Greenlight's vision to help families manage everyday challenges with ease.

Associated Press

Feb 4th, 2026

Candescent partners with Greenlight to embed youth banking tools for families

Candescent, a cloud-native banking platform provider, has partnered with Greenlight Financial Technology to offer an embedded youth banking experience within financial institutions' digital platforms. The integration allows banks and credit unions to provide Greenlight's family finance tools, including debit cards for children, savings features, spending controls and investing options. The partnership addresses growing demand for youth-focused financial solutions. According to Greenlight's 2025 Annual Family Trends Report, 88% of financial institutions report increased demand for such products, whilst 35% of younger parents now open accounts for children before age six. Candescent serves 1,300 banks and credit unions representing 30 million registered users. The collaboration aims to help institutions build customer loyalty across generations whilst promoting financial literacy from an early age.

TechCrunch

May 17th, 2022

Greenlight, A $2.3B Fintech Focused On Kids, Launches Credit Card For Parents

Greenlight, the Atlanta, GA-based fintech company that pitches parents on kid-friendly bank accounts, is launching a credit card. The Greenlight-branded card, offered through Mastercard, offers up to 3% unlimited cash back on all purchases and gives parents the option to automatically invest those cash rewards in mutual funds and ETFs to spend on family-related expenses, []

Greenlight

Business Development Representative

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