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Red Bull

Manufactures and markets energy drinks

Sport Marketing Event Specialist - Core Sports

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeBaar, SwitzerlandNo salary listed

About the Job

Requirements

  • Have 1–3 years of experience in sports marketing, event management, agencies, sports organizations, associations, or related industries.
  • Be genuinely passionate about skate, bike, and freestyle snow sports and have a strong network in those communities.
  • Understand trends in skate, bike, and freestyle snow sports in Switzerland and work with key players to shape these sports.
  • Have experience managing projects with stakeholders and aligning different priorities, timelines, and expectations in a structured and organized way.
  • Be prepared to travel frequently within Switzerland and work weekends.
  • Work independently and bring a hands-on approach and relationship-building skills.
  • Be fluent in German and able to communicate professionally in English and French, both written and spoken.

Responsibilities

  • Identify and develop strategic opportunities that strengthen Red Bull’s presence and credibility in core sports.
  • Work with event organizers, opinion leaders, associations, communities, and other partners to shape collaborations from initial discussions through implementation.
  • Take ownership of core sports projects and events, including local community events, partnership activations, and sports projects, from planning through execution.
  • Work with partners and colleagues to create experiences and represent Red Bull authentically within core sports communities.
  • Own Red Bull’s Event Car Program in Switzerland, developing activation concepts and coordinating deployments and logistics.
  • Develop new event formats, activations, and community-driven projects.
  • Support business planning, prepare presentations and reports, manage budgets, and coordinate internal and external stakeholders.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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