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Ovative

Digital media, measurement, and creative services.

Manager, Paid Search - Search Engine Marketing

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeHybrid

About the Job

Requirements

  • At least 5 years of experience directly responsible for enterprise-level paid search marketing (SEM) programs.
  • A proven track record of driving strong positive results through paid search marketing programs.
  • Mastery of performance-based, direct-response search marketing programs.
  • Mastery of execution with paid search technologies and tools such as Google Ads, Microsoft Ads, and Search Ads 360.
  • Mastery of external partner management, including Google, Microsoft, and technology partners.
  • Experience managing direct reports.
  • Applicants must be legally authorized to work in the United States for any employer on a full-time basis, without current or future need for visa sponsorship.

Responsibilities

  • Own, manage, and grow the overall relationship and performance of some of Ovative Group’s largest clients.
  • Lead day-to-day management of client paid search programs, including defining program objectives, tactics, and key performance indicators; developing and delivering client communication; establishing trust and credibility; and influencing client stakeholders to evolve strategies and measurement approaches to drive enterprise impact through paid search.
  • Recruit, train, and manage new team members.
  • Foster a culture of open communication and 360-degree feedback.
  • Inspire direct reports to reach quarterly, annual, and long-term goals through coaching and development aligned with their interests and goals.
  • Act as a subject matter expert for paid search strategies by evolving best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying current with emerging trends.
  • Partner with SEO, retail media, and upper-funnel teams to drive holistic search strategies and impact.
  • Develop and drive multi-channel digital media strategies and roadmaps aligned with client program growth goals.
  • Support cross-functional marketing strategy projects by providing deep media expertise.
  • Guide, manage, and quality-assure optimization and management of client paid search programs, including strategy and campaign planning integrated with Ovative services; campaign tactics and segmentation; algorithmic bid platforms and manual bidding strategy and optimization; strategic partner management; identifying test-and-learn opportunities; and custom analysis, reporting, and insights that can scale across the channel.
  • Plan and activate as an AI and holistic search expert.
  • Partner with internal and external SEO partners to drive holistic program growth across platforms.
  • Adopt and scale internal best practices that align with client goals.
  • Test and adopt AI-driven search capabilities, including AI Max and emerging AI platforms, to improve business outcomes for clients.

Desired Qualifications

  • Previous experience in performance marketing, retail, or eCommerce.

About the Company

Ovative

Digital media, measurement, and creative services.

Ovative Group helps clients achieve sustainable growth by aligning digital marketing activities with business results. It uses the Enterprise Marketing Return (EMR) framework and its EMRge platform to unify data, measurement, and creative outputs for optimizing marketing investments. The firm combines six capabilities, including media, measurement, and creative services, through both advisory guidance and hands-on campaign execution. Its goal is to prove the business value of marketing and drive growth by improving ROI across diverse, high-growth client organizations.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Minneapolis, MN
Founded
2009

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