Full-Time
Senior Lifecycle & Marketing Operations Manager
Posted on 10/31/2025
Provi
201-500 employees
Digital marketplace for wholesale alcohol ordering
Compensation Overview
$125k - $155k/yr
Chicago, IL, USA
Hybrid
 Growth & Marketing (1) |
|---|
- 3-5 years of Lifecycle Marketing Expertise: Proven experience designing and optimizing multi-stage lifecycle programs (onboarding, retention, reactivation, win-back) with a deep understanding of segmentation, personalization, and behavioral triggers.
- Operational Excellence: Strong background in marketing operations, including process development, workflow automation, and campaign execution.
- Technical Proficiency: Hands-on expertise with marketing automation and CRM platforms (especially HubSpot) and reporting/analytics solutions.
- Analytical Mindset: Data-driven approach to measuring, analyzing, and optimizing marketing performance.
- Channel Mastery: Advanced knowledge of email marketing, including deliverability, segmentation, and content strategy. Familiarity with other digital channels (paid search, SEO, partner referrals) is a plus.
- Strategic Communication: Exceptional written and verbal communication skills. Ability to craft compelling messaging and collaborate effectively across teams and with external partners.
- Adaptability & Growth Orientation: Comfort with ambiguity and change. Eagerness to learn, experiment, and scale programs as Provi grows and the industry evolves.
- Lifecycle Program Leadership: Architect and manage always-on lifecycle marketing programs, including onboarding, reactivation, retention, and win-back campaigns. Ensure these programs are highly segmented and personalized for diverse segments (e.g., bars, restaurants, liquor stores) and regional markets.
- GTM Execution: Serve as the operational backbone for all GTM launches, such as new market entries and strategic partnerships. Develop scalable processes that prevent execution risk and drive seamless campaign rollouts.
- Acquisition & Conversion Optimization: Drive first-order conversion and accelerate the path from sign-up to order by leveraging data-driven segmentation, targeted messaging, and campaign automation. Monitor and improve key funnel metrics, including first-order conversion rate, time-to-first-order, and searcher-to-orderer conversion.
- Email & Channel Operations: Oversee the creation, delivery, and optimization of all lifecycle email communications, including onboarding series, seasonal promotions, newsletters, product updates, and re-engagement campaigns. Ensure messaging is actionable, relevant, and drives both direct and indirect conversions.
- Marketing Operations & Technology: Own the marketing technology stack, including HubSpot CRM, marketing automation platforms, consent management, and integrations with analytics and reporting tools. Develop and maintain workflows, manage audience segmentation, and ensure compliance with privacy regulations.
- Analytics & Reporting: Establish and track KPIs tied to business outcomes. Analyze campaign performance, generate actionable insights, and iterate on programs to maximize ROI.
- Cross-Functional Collaboration: Partner closely with product, publishing, sales, and customer success teams to share insights, align on messaging, and coordinate multi-channel campaigns. Facilitate feedback loops to continuously improve lifecycle touchpoints.
- Experience in B2B digital marketplaces or wholesale industry marketing would be advantageous.
- Proven track record of scaling lifecycle programs in a growth-stage company.
- HubSpot Certification or equivalent expertise in marketing automation platforms.
- Experience with privacy regulations and consent management.
Provi runs a digital marketplace for wholesale alcohol, connecting bars, restaurants, and off-premise retailers with distributors. It centralizes ordering, pricing, and product discovery in one platform, helping buyers find accurate distributor portfolios, view up-to-date pricing, communicate with their sales reps, and place or repeat orders. The platform also hosts a searchable catalog of over 750,000 drinks with details and pricing to help buyers discover new products. Provi differentiates itself by consolidating the entire ordering and product discovery flow into a single space, offering direct chat with assigned reps and a broad, reliable catalog, all while earning revenue through commissions on transactions. The goal is to streamline the beverage alcohol supply chain, save time for buyers, and promote efficiency in purchasing and product discovery.
Company Size
201-500
Company Stage
Series C
Total Funding
$124.9M
Headquarters
Chicago, Illinois
Founded
2016
Simplify's Take
What believers are saying
- Kevin Price's CFO appointment drives scaling with Trunk Club acquisition expertise.
- SevenFifty partnership positions Provi as thought leader convening industry analysts.
- Enterprise Plus targets 70% turnover in chains via centralized visibility.
What critics are saying
- BevAlc's AI forecasting erodes Provi's 10% retailer share in 6-12 months.
- Southern Glazer's app captures 25% of Provi's distributor volume in 12-18 months.
- TTB blockchain mandate by Q4 2026 forces Provi platform overhaul or delisting.
What makes Provi unique
- Provi connects buyers, distributors, suppliers with 750,000-product database.
- Enterprise Plus standardizes purchasing for restaurant chains with compliance controls.
- ProviPay digitizes payments, streamlining invoice tracking across distributors.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Long/Short Term Disability
Employee Assistance Program
Paid Holidays
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 1%Provi, a beverage alcohol management platform, has launched Enterprise Plus, a new subscription tier designed for national and regional restaurant chains. The service helps operators strengthen corporate compliance, standardise purchasing and gain visibility across complex beverage programmes. The platform enables corporate teams to implement order submission controls, apply spending thresholds and establish product approval workflows whilst preserving existing local distributor relationships. Enterprise Plus provides consolidated reporting on buying behaviour and programme adherence across all markets. The launch addresses challenges faced by scaling restaurant groups, including workforce turnover exceeding 70% annually and the complexity of managing thousands of distributor relationships across multiple locations. Order requests continue flowing through existing distributor partnerships whilst providing centralised visibility for corporate beverage teams.
Provi claimed that RNDC's actions excluding Provi from the marketplace constituted violations of the Sherman Anti-Trust Act.
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