Marketing Coordinator - Marketing & Brand

Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.

Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth.

OVERVIEW:

We’re looking for an enthusiastic, action-orientated, results-driven marketing coordinator to join our team. The ideal candidate is a natural collaborator with a positive attitude, strong solution-based work ethic, and a proactive, detail-oriented approach. We are seeking a strategic thinker, creative marketer, and highly organized professional to make a significant impact on the Marketing team’s success by promoting our expertise and focus on meaningful connections with our members, identifying new opportunities, and enhancing our market presence.

This role will support the development and execution of marketing strategies for the group, personal products and travel divisions aligned with overall business goals. This will involve extensive collaboration with the Marketing team including content, advertising and channel integration, and digital experience.

WHAT YOU WILL DO:

Marketing Strategy and Planning:

• Assist in developing and executing marketing strategies and plans.
• Align marketing efforts with business objectives and market needs.
• Continuously identify new opportunities and bring fresh ideas for improvement.

Marketing Plan Execution:

• Collaborate with team members and business stakeholders to execute on the development and finalization of marketing initiatives.
• Develop and manage content for various marketing channels, including digital, social media, email, and print in collaboration with content team.

Market Analysis:

• Acquire market research and analysis to identify trends, consumer preferences, and competitive landscape.
• Provide insights to inform marketing strategies and campaign adjustments.
• Connect the dots across solutions, services, and sales and marketing to support campaigns and programs that link brand and demand.

Performance Monitoring:

• Gather and input defined metrics for marketing activities in applicable areas on defined schedule.
• Create UTMs to support tracking of marketing initiatives.
• Analyze campaign performance and provide actionable insights for improvement to Marketing Manager.

Project Management:

• Keep marketing projects on track, allocate resources efficiently.
• Maintain oversight of project timelines and deliverables to ensure timely execution.
• Develop and adhere to workback schedules and have a plan to mitigate unplanned issues.
• Regular stakeholder communication about project status.

Content Development:

• Working with the content team, ensure messaging is reflective of the buyer’s journey stage and target audience.
• Ensure consistency and alignment with brand guidelines as well as QA testing.

Budget Management:

• Assist in managing the marketing budget including spend and invoice processing
• Track expenses and ensure marketing activities stay within budget.

Additional duties as assigned. Occasional event attendance and other work outside regular business hours may be required to meet tight deadlines or ensure successful brand execution.

WHAT YOU WILL HAVE:

• Post-secondary degree or diploma in marketing or advertising.
• Minimum of three years marketing experience in a corporate environment, advertising, or media agency.
• Excellent verbal and written communication skills.
• Strong interpersonal skills with the ability to build and maintain relationships with stakeholders.
• Excellent organizational and project management abilities.
• Resourceful, creative thinker with strong problem-solving skills.
• Exceptional attention to detail.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Ability to work under pressure, meet tight deadlines, prioritize, and manage multiple tasks, projects and deadlines all without jeopardizing quality.
• High proficiency with Microsoft office (Word, PowerPoint, Excel and Outlook).
• Hands-on experience with marketing technology such as email marketing platforms like Marketo an asset. Other examples include UserTesting and Adobe Analytics.
• Able to translate business needs into technical requirements by bridging the gap between between marketing strategy and technical platform capabilities.
• Strong marketing automation experience with the ability to build, optimize, and report on automated journeys using platforms like Marketo, Microsoft Dynamics 365 or similar martech.
• Strong data literacy with the ability to interpret dashboards, identify trends, and translate insights into clear marketing actions.

WHY JOIN US:

• Opportunity to shape and lead a dynamic marketing team.
• Work in a collaborative and innovative environment.
• Competitive salary and benefits package.
• Hybrid work environment.

This position will remain open until a suitable candidate is selected. 

Alberta Blue Cross® is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. We empower and are advocates for our team members by welcoming, respecting and valuing their unique perspectives, backgrounds, and experiences.

We offer the opportunity to work in an innovative, high-energy team-focused environment. If you have the qualifications we are looking for, apply online at careers.ab.bluecross.ca

A criminal record check satisfactory to Alberta Blue Cross will be required as a condition of employment, following a conditional offer.