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Monster Energy

Energy drink brand and athlete sponsor

Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeBangkok, ThailandNo salary listedIn-person

About the Job

Requirements

  • A Bachelor's degree in Marketing, Communications, or a related field is preferred.
  • Between 1 and 3 years of experience in marketing planning, budget management, managing large events and activations, new product launches, and tracking marketing performance metrics.
  • Between 1 and 3 years of experience in creative and execution agency management, athlete and ambassador management, and commercial stakeholder management.
  • Ability to communicate effectively in English to collaborate with regional and global stakeholders, influence cross-functional teams, and clearly articulate ideas, strategies, and recommendations.
  • Proficiency in Microsoft Office, including Word, PowerPoint, and Excel.

Responsibilities

  • Champion continuous improvement within the Asia Marketing organization by identifying operational gaps, simplifying processes, and building efficient ways of working that enable faster execution, greater visibility, and stronger business results.
  • Drive marketing management within Thailand Marketing by owning execution of the annual marketing plan, identifying workflow improvements, and developing the implementation roadmap.
  • Work closely with the Senior Marketing Manager to analyze business pain points, including bottler marketing expectations, and collaborate with the regional team to identify gaps and propose marketing strategies, including 360 campaigns and enhancements to creator, athlete, and social programs, to improve efficiency and rate of sales across Thailand.
  • Ensure transparency at every implementation stage and across organizational levels, ensuring marketing optimization compliance without disrupting local market deliverables.
  • Ideate and execute brand management through planning and executing events and activations, and managing the Monster Ambassador Team, athletes and gamers, influencers, and digital activities.
  • Develop the annual brand and budget roadmap and new product launches with clear milestones, ensuring documentation throughout for consistency, clarity, and accountability while building the marketing organization's knowledge base.
  • Define metrics to measure change initiatives, report monthly on progress, and propose adjustments as needed.

Desired Qualifications

  • A Bachelor's degree in Marketing, Communications, or a related field of study.

About the Company

Monster Energy

Energy drink brand and athlete sponsor

Monster Energy creates energy drinks and a related lifestyle brand. Its core product is caffeinated beverages sold in cans that provide a quick energy boost to consumers. The drinks are marketed alongside athletes, extreme sports, and a rebellious, nonconformist image, aiming to empower fans to push their limits and define personal success in their own terms. The company differentiates itself through its bold brand personality, athlete sponsorships, and community-centric experiences rather than relying on traditional messaging. Its goal is to grow as a global lifestyle and beverage brand by expanding its reach, sponsoring top athletic events and athletes, and maintaining a distinct, energetic identity that resonates with fans who want to live ambitiously.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Corona, CA
Founded
1985

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