Full-Time
Engineering Manager
Posted on 8/18/2025
Freshpaint
51-200 employees
HIPAA-compliant analytics platform for healthcare
Compensation Overview
$215k - $245k/yr
Remote in USA
Remote
Candidates must be based in the US.
 Engineering Management (1) |
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- Proven experience leading a team of software engineers in a fast-paced environment.
- Ability to perform deep technical reviews, guide architecture, and drive engineering decisions.
- Strong communication skills and a bias toward action when navigating ambiguous problems.
- High emotional intelligence with a track record of coaching, mentoring, and supporting engineers.
- Experience collaborating cross-functionally to define and deliver complex features.
- Comfort working in a startup environment—able to self-direct, move quickly, and unblock others.
- Lead and grow a small, high-impact engineering team focused on delivering mission-critical features to our customers.
- Conduct thoughtful and rigorous code reviews to uphold engineering quality and velocity.
- Partner with Product, Support Engineering, and Customer Success to scope and deliver projects that directly impact business goals.
- Support your team through strong technical mentorship, architectural guidance, and clear feedback.
- Establish and continuously improve engineering processes that reduce friction and accelerate delivery.
- Provide hands-on support in architecture and debugging without needing to be a daily IC.
- Work cross-functionally with leadership to align execution with company strategy.
- Ability to self-direct, move quickly, and unblock others.
Freshpaint.io helps healthcare providers and related businesses stay compliant with HIPAA by replacing non-compliant tracking technologies with its own privacy-conscious analytics layer. It enables the continued use of existing tools (for example, Google Analytics) without sending Protected Health Information (PHI) to advertising or analytics services. The platform works by intercepting and replacing data collection with HIPAA-safe telemetry that strips or omits PHI before it ever reaches third-party tools. This makes it possible to gather digital analytics while meeting HIPAA privacy standards. The company differentiates itself by targeting the healthcare sector specifically and focusing on PHI protection within analytics, rather than offering generic data privacy features. Its goal is to provide a subscription-based service that gives healthcare organizations a compliant analytics toolkit that preserves useful insights without risking PHI exposure.
Company Size
51-200
Company Stage
Series B
Total Funding
$44.6M
Headquarters
San Francisco, California
Founded
2019
Simplify's Take
What believers are saying
- Marchex integration March 2026 captures call attribution, sentiment, outcomes for campaign optimization.
- Ad Performance feature provides real-time CAC insights and tROAS bidding on Google Ads.
- MNTN partnership enables privacy-compliant Connected TV attribution to appointment bookings without PHI exposure.
What critics are saying
- Google deprecates third-party cookies by end 2026, crippling behavioral tracking and attribution.
- Salesforce Health Cloud launches native HIPAA CDP in Q2 2026, commoditizing core proxy technology.
- California MyBodyMyData Act effective July 2026 bans PHI-derived behavioral ads, collapsing revenue.
What makes Freshpaint unique
- HHS-approved CDP replacing non-compliant tracking with single HIPAA pixel since March 2024.
- Privacy-first platform enabling healthcare marketers to link spend to appointment outcomes compliantly.
- 250+ healthcare clients across providers, payers, and digital health via enterprise partnerships.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Unlimited Paid Time Off
Mental Health Support
Gym Membership
Generous Parental Leave
Flexible Work Hours
Company Equity
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 5%Marchex, an AI-powered conversation intelligence platform, has launched an integration with Freshpaint, a data platform for healthcare marketers. The partnership enables healthcare organisations to connect inbound call and conversation data with marketing platforms whilst maintaining patient privacy and regulatory compliance. The integration allows marketers to associate digital marketing activity with phone-based patient scheduling without risking protected health information. It captures call events including attribution details, sentiment, patient type and lead outcomes, enabling campaign optimisation and improved automated bidding. Healthcare marketers can now track patient journeys, segment audiences and attribute marketing performance to scheduled appointments whilst complying with privacy regulations. Freshpaint currently partners with over 250 healthcare organisations including providers, payers and digital health companies.
Marchex launches Freshpaint integration to advance healthcare marketing optimization. Rhea-AI Impact Rhea-AI Sentiment (Very Positive) Key terms. roas financial ai-powered technical conversation intelligence technical 03/24/2026 - 08:30 AM The integration enables healthcare marketers to improve ROAS, optimize campaigns, and enhance automated bidding with compliant, high-fidelity data. SEATTLE-(BUSINESS WIRE)- Marchex(R)(NASDAQ: MCHX), which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, today announced the launch of a new integration with Freshpaint, a platform built for healthcare marketers to deliver measurable performance while safeguarding patient trust in a complex regulatory environment. Freshpaint's data platform enables healthcare organizations to securely connect and activate data across channels, so that they can link marketing spend to outcomes while safeguarding patient privacy and complying with industry regulations. Empowering Healthcare Marketers with Stronger Outcomes The Marchex-Freshpaint integration allows healthcare marketers to seamlessly connect rich inbound call and conversation data with downstream marketing platforms, so that they can easily associate digital marketing activity with phone-based patient scheduling, without putting protected health information at risk. By leveraging advanced data capture and attribution, healthcare organizations can drive stronger marketing outcomes while operating compliantly within highly regulated healthcare environments, unlocking new opportunities for campaign optimization, patient segmentation, and patient journey management. "Integrating Marchex's industry-specific conversation intelligence with Freshpaint's leading privacy-by-design infrastructure gives marketers clearer visibility into the patient interactions that shape demand," said Troy Hartless, President and CRO at Marchex. "Together, we're enabling organizations to activate conversation data with precision, tie marketing efforts directly to booked appointments, and unlock more efficient growth across the patient journey." "Healthcare marketers are under pressure to drive measurable growth on fixed budgets, and they shouldn't have to choose between performance and compliance," said Ray Mina, CEO at Freshpaint. "By combining Marchex's conversation intelligence with Freshpaint's privacy-first infrastructure, we're helping teams turn privacy into a strategic advantage - so they can connect data to real appointment outcomes, prove what works, and optimize campaigns with confidence." Through Marchex's AI-powered conversation intelligence solution, integrated with Freshpaint, healthcare marketers gain deeper insights into patient access, appointment scheduling outcomes, and patients' call-driven care navigation as they manage their care. Driving Innovation and Differentiation Uniting Marchex's conversation intelligence with Freshpaint's compliant data infrastructure, healthcare marketers can elevate appointment volumes and patient acquisition through campaign optimization and improved automated bidding that attract more targeted, high-value leads. Integration Features and Benefits * Advanced Data Capture - Marchex captures and securely transmits call events to Freshpaint, including session data, attribution details, and rich conversation signal data, such as sentiment, patient type, lead outcome, and topics, fueling better patient acquisition outcomes through more precise targeting, attribution, and journey insights. * Comprehensive Marketing Capabilities - The integrated solution enables clients to optimize campaigns, segment audiences, track patient journeys, and attribute marketing performance to scheduled appointments or visits, while complying with healthcare privacy regulations. * Patient Journey Completeness - The integration supports both session-based and offline calls, giving teams more comprehensive insights into the patient journey and the touchpoints that drive appointments and visits. About Freshpaint Freshpaint is built for healthcare marketers to deliver measurable performance while safeguarding patient trust in a complex regulatory environment. Bringing privacy and performance together in one platform, Freshpaint enables healthcare organizations to securely connect and activate data across channels, connect marketing spend to outcomes, and confidently scale growth. Headquartered in San Francisco, Freshpaint partners with more than 250 healthcare organizations - including enterprise providers, payers, digital health companies, agencies, and consumer health brands - so that marketers are empowered to stretch fixed budgets, prove what's working, and turn privacy into a strategic advantage that fuels performance. About Marchex Marchex harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics. The Company enables organizations across business functions to optimize customer acquisitions and experiences, transforming conversations into valuable business outcomes. Marchex provides AI-powered conversation intelligence solutions for market-leading companies in leading B2B2C vertical markets, including many of the world's most innovative and successful brands. Please visit www.marchex.com, www.marchex.com/blog or @marchex on X (formerly Twitter) (x.com/Marchex), where Marchex discloses material information from time to time about the company and its business.
Freshpaint elevates Ray Mina to Chief Executive Officer. March 3, 2026 - San Francisco, CA - Freshpaint, the leader in enabling high-performance, privacy-first digital marketing for healthcare, today announced the appointment of Ray Mina as Chief Executive Officer. Mina, who has served as Freshpaint's Chief Marketing Officer since 2022, steps into the role as the company builds on its momentum helping healthcare marketers unlock stronger performance while raising the standard for privacy and growth. Joining shortly after Freshpaint's founding, Mina has helped to shape the company's product vision and go-to-market strategy, contributing to its growth to more than 250 healthcare organizations, including enterprise providers, payers, digital health companies, agencies, and other consumer-facing health and wellness brands. Under Mina's leadership, Freshpaint has evolved from addressing an urgent regulatory challenge into a platform that drives privacy-first performance across healthcare - enabling marketers to optimize toward measurable outcomes, like attended appointments and enrollments, while safeguarding patient data amid a growing web of privacy requirements. As CEO, Mina will focus on accelerating product innovation, deepening Freshpaint's enterprise partnerships, and expanding the company's role as the trusted performance and privacy platform for healthcare marketers. In a recent survey Freshpaint conducted of 150 healthcare marketing leaders, only 1 percent say they can connect more than half their spend to outcomes - a clear gap in an industry built to serve patient access. "Behind every missed attribution signal is a real person trying to find the right doctor, coverage, or treatment for themselves or a loved one," Mina says. "Healthcare marketers deserve the same sophistication in measurable outcomes as their peers in other industries. Right now, teams are asked to defend budget and drive results without a clear line of sight into the tactics that truly move the needle. With Freshpaint, healthcare marketers are finally able to prove their impact, protect patient trust, and drive better access to healthcare." A former chief marketing officer, Mina has built and scaled performance programs and understands firsthand the challenges that marketers face in connecting marketing investment directly to business impact. That operator perspective has resonated with the senior marketing leaders Freshpaint serves, many of whom see Mina not just as a vendor executive, but as a partner who has run similar playbooks. Beyond his executive leadership, Mina has become a visible voice in the healthcare marketing community. He hosts Marketing Rounds, Freshpaint's podcast featuring conversations with marketing leaders on activating successful attribution campaigns that go beyond Google search tactics. He also leads House Call, Freshpaint's invite-only event series that brings together senior healthcare marketing executives to collaborate on shared frameworks that drive attribution, compliance, and performance. Through these forums and appearances at industry events such as HMPS, SHSMD, and HCIC, Mina has helped shape the conversation around how healthcare organizations can modernize marketing without compromising patient trust. Prior to Freshpaint, Mina held senior marketing leadership roles at Workyard, Fieldwire, and TreeRing, where he built and led data-driven teams responsible for measurable revenue growth. His career has centered on aligning marketing and growth strategy with business outcomes, an approach that now defines Freshpaint's direction. Healthcare marketing leaders can next connect live with Mina at House Call New Orleans, March 25-27, 2026. About Freshpaint Freshpaint is built for healthcare marketers to deliver measurable performance while safeguarding patient trust in a complex regulatory environment. Bringing privacy and performance together in one platform, Freshpaint enables healthcare organizations to securely connect and activate data across channels, connect marketing spend to outcomes, and confidently scale growth. Headquartered in San Francisco, Freshpaint partners with more than 250 healthcare organizations - including enterprise providers, payers, digital health companies, agencies, and consumer health brands - so that marketers are empowered to stretch fixed budgets, prove what's working, and turn privacy into a strategic advantage that fuels performance.
Freshpaint, a healthcare marketing performance platform, has partnered with MNTN to enable privacy-compliant Connected TV advertising for healthcare marketers. The integration allows organisations to measure CTV campaign performance whilst maintaining HIPAA compliance and protecting patient data. Freshpaint captures conversions using privacy-first behavioural data, ensuring no Protected Health Information leaves the healthcare organisation's environment. Only de-identified conversion signals are sent to MNTN for campaign optimisation and reporting. The partnership addresses a longstanding challenge for healthcare marketers, who have typically found CTV too complex to measure and navigate whilst maintaining privacy compliance. Healthcare organisations can now attribute campaigns to specific actions like appointment bookings and purchases, proving return on investment without exposing sensitive patient information.
That's why Freshpaint teamed up with Greystone.net to host a webinar on Doing More with Less: Navigating Healthcare Marketing in a Time of Constraints.