Head of Asia Pacific and Japan Marketing
Amazon
Head of Asia Pacific and Japan Marketing
Amazon
Sells products online and rents cloud computing
As the SCPM Geo Leader for APJ, you will serve as the "Single Threaded Leader” (STL) for AWS marketing in your geography, informing and influencing the full marketing investment across digital, events, partner and ABM to maximize impact in your region. You work backwards to drive key marketing outputs (e.g., perception, Marketing Engaged Framework metrics) from brand to demand across channels. You are an advocate and “voice of the customer” representing the sale leadership and more importantly the growth targets of the Geo. You represent marketing outcomes that deliver revenue to the sales leader on behalf of WW Marketing; you directly own Account Based Marketing and influence the digital; event marketing, partner marketing and other Marketing program/ investments on behalf of your region. You will drive the regional ABM strategy while serving as the single point of accountability for representing your Geo back to all marketing teams.
Key job responsibilities
-Ensure the marketing investments across functions (IDC, Events, Partner Marketing, ABM CoE, Industries, Developer, product marketing, andBrand) is aligned with the marketing growth by customer segment that is needed in your Geo.
- Lead and scale the Account Based Marketing program for your geography, including account selection, coverage strategy, and resource deployment decisions, adapting global ABM playbooks to local market context and building regional ABM capability through hiring, coaching, and upskilling.
- Represent marketing as a unified growth partner to regional sales leadership by participating in business reviews, annual planning, and governance forums, and by owning the investment framework that categorizes country-level marketing spend using a standardized, data-driven model.
- Serve as the region's marketing intelligence expert, translating local customer insights, market dynamics, and cultural moments into actionable briefs for product marketing, industry marketing, public relations, public policy, and analyst relations teams.
- Build and lead an inclusive marketing community across all functions operating in your geography — coaching and developing marketers regardless of reporting line, championing talent progression, and creating collaboration forums that connect global teams to the regional mission.
A day in the life
You open the morning reviewing regional demand metrics, spotting a gap in pipeline coverage for an emerging customer segment. You pull together a brief for the digital and events teams proposing a rebalanced investment mix, then jump into a call with sales leadership to align on priorities for the upcoming quarter. After lunch you lead an ABM working session, reviewing account-level engagement data and coaching your team on refining a precision campaign. You close out the day connecting with a global counterpart to share a local customer story that could inform worldwide messaging.
About the team
Our team sits at the center of AWS marketing's regional go-to-market motion. We connect worldwide marketing strategy to local execution, ensuring every investment — from large-scale summits to targeted ABM campaigns — is grounded in real customer and market insights. We are an inclusive group of marketers, strategists, and analysts who collaborate across digital, events, partner, and industry functions to drive measurable growth. As AWS continues to expand, this team plays a critical role in shaping how we engage customers and accelerate revenue across geographies.
- 12+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience driving direction and alignment with cross-functional teams
- Experience working in a matrixed environment, influencing strategy, and achieving goals by working across the organization
- Track record of developing and implementing strategic marketing plans that drive business impact
- Experience leading across multiple locales
- Experience defining marketing strategy and executional excellence
- Experience in leadership roles, overseeing teams conducting data analysis, process improvements, creative problem solving, and cross-functional collaboration
- Strong business acumen with ability to align marketing activities to business outcomes
- Proven ability to build high-trust relationships with sales and business leadership
- Excellent change management skills to navigate organizational transformation
- Comfort operating in ambiguous environments with evolving decision rights
- Track record of influencing across organizational boundaries and leading without direct authority
- History of successfully representing regional perspectives to global leadership
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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Amazon runs the largest online store in the United States and rents cloud computing to businesses and governments through Amazon Web Services. AWS pioneered renting computing power over the internet, and Amazon built its own delivery network to get orders to customers quickly. Shoppers buy from Amazon and from independent sellers on its store, and Prime members pay a subscription for fast free shipping, streaming video and music, and other perks. AWS rents out computing power, storage, databases, and AI tools so companies can run software without owning servers, and Amazon also makes Kindle e-readers and Echo speakers with the Alexa assistant. Jeff Bezos founded Amazon in 1994, and it is based in Seattle, Washington.
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