Marketing Manager - International Competitive Management

Job Summary

Drive Insulet’s international competitive marketing strategy by turning market and competitor insights into impactful messaging, sales enablement tools, and HCP/DTC campaigns. This highly cross-functional role partners with global and regional teams to strengthen competitive readiness and deliver differentiated market positioning across international markets.



Position Overview

The Marketing Manager, International Competitive Management, owns the international region alignment, development and execution of consistent, impactful international competitive marketing activities and readiness focused on Insulet’s key competitors.

The role analyses competitor products, value propositions, market strategies, and communications against Insulet’s portfolio to identify implications and opportunities for Healthcare Professional (HCP), People with Diabetes (PWD), sales, and other internal audiences.

The Marketing Manager develops differentiated competitive messaging plans and translates insights into compelling HCP and direct-to-consumer communications, presentations, education, and sales-readiness materials. The role builds deep subject-matter expertise, proactively shares actionable recommendations, and owns the ongoing quality, accessibility, and maintenance of the central repository of competitive resources.

Working closely with global competitive intelligence and global, regional, and local marketing, sales, sales training, medical, HCP, and direct-to-consumer partners, the role aligns competitive priorities, strengthens organisational understanding of the competitive landscape, and supports consistent execution across international markets.

Success in this position requires strategic and structured thinking, strong analytical judgement, confident communication and presentation skills, and disciplined project and stakeholder management. The role leads cross-functional initiatives with a high level of ownership, accountability, and proactive communication.

Key Responsibilities

• Own the development and execution of consistent, impactful international competitive marketing activities and strategies focused on Insulet’s key competitors.
• Build messaging plans and working in close collaboration with regional, global, and local HCP and DTC marketing partners to ensure integration into existing programs or identifying if new programs are needed.
• Analyse competitor value propositions against Insulet’s portfolio at both product and communication levels.
• Build deep subject-matter expertise and proactively share actionable insights with international marketing, sales and sales-training and other cross-functional stakeholders.
• Own and maintain a central repository of competitive resources, ensuring materials are kept up to date, easy to access, and aligned with existing platforms
• Partner with global competitive intelligence, regional and local marketing, sales, sales training, and medical teams to align on competitive priorities, share insights, and strengthen understanding of competitor products and market strategies
• Lead cross-functional projects with structured thinking, strong project management, and effective stakeholder collaboration.

Required Experience & Capabilities

• Bachelor’s degree or equivalent experience required; advanced degree preferred.
• Experience in international or regional marketing, sales, clinical or sales training, preferably within healthcare, medical devices, or life sciences.
• Demonstrated experience presenting to diverse audiences, with strong articulation, confidence, executive presence, and engaging delivery.
• Proven ability to develop strategic messaging and translate competitive insights into actionable marketing, communications, and sales-readiness initiatives.
• Proven ability to collaborate across global, regional, and local marketing, sales, training, medical, and other cross-functional teams.
• Strong strategic thinking, organisational, and project management capabilities, including the ability to manage complexity, competing priorities, and multiple stakeholders.
• Working knowledge of type 1 diabetes, continuous glucose monitoring and automated insulin delivery technologies, or demonstrated ability to learn complex technologies quickly.
• Excellent written and verbal communication skills in English; proficiency in French, Spanish, German, Italian, or another relevant language is an advantage.

Skills & Competencies

• Ability to simplify complex information and translate it into clear, compelling messaging, presentations, and learning materials.
• Strong stakeholder management and influencing skills across functions, markets, and seniority levels.
• High level of ownership, accountability, initiative, and proactive communication.
• Collaborative, adaptable, and comfortable working in a fast-paced international environment.
• Strong analytical judgement and attention to detail, with the ability to identify implications and recommend action.

Key Success Measures

• Delivery of clear, differentiated competitive messaging plans and priority international programs in line with agreed timelines and business needs.
• Consistent adoption and effective use of competitive messaging, resources, and sales-readiness materials across global, regional, and local teams.
• Quality, accuracy, relevance, and timely maintenance of competitive content and the central resource repository.
• Timely translation of competitive intelligence into actionable recommendations for HCP, DTC, sales, training, and internal audiences.
• Strong stakeholder engagement and alignment across marketing, sales, training, medical, competitive intelligence, and local market teams.
• Positive feedback on the clarity, usefulness, and delivery of competitive presentations, education, and communications.
• Effective management of cross-functional projects, risks, priorities, and deliverables.

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

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