Marketing Program Manager
No salary listed
Senior, Expert
Bachelor's
Yarmouth, ME, USA+3 moreMore locations: Plano, TX, USA | Herndon, VA, USA | Overland Park, KS, USA
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- A bachelor's degree in a related field or comparable work experience.
- At least 8 years of marketing experience.
- Strong writing skills and the ability to generate impactful marketing messages, demonstrated through writing samples and references.
- Experience effectively managing a variety of marketing projects and timelines.
- Experience managing direct marketing, video, advertising, collateral creation, and web content projects.
- Strong skills in Microsoft Office, including Word, Excel, Outlook, and especially PowerPoint.
- Knowledge of AP style.
- An understanding of graphic applications, image and media files, web media, and interactive marketing.
- Ability to develop new campaign plans and materials to meet vertical priorities and strategic goals.
- Ability to manage competing priorities and multiple concurrent marketing programs and campaigns across multiple product lines.
- Ability to market distinct product lines to distinct audiences and align messaging across divisions and verticals.
- Ability to understand and convey division messages and objectives in sales and marketing collateral.
- Ability to understand client needs and incorporate a client perspective into communications.
- Ability to work effectively with subject matter experts across various departments.
- Ability to research, organize, and express information in a well-written format.
- Ability to establish priorities and meet deadlines.
- Ability to handle multiple tasks with close attention to detail.
- Ability to stay current with industry and marketing best practices, trends, tools, technology, and internal software development initiatives.
- Ability to effectively lead others and coach, mentor, and develop team members.
Responsibilities
- Manage all aspects of multifaceted marketing projects and campaigns, including multimedia direct marketing and advertising programs, trade show or lead-generation content development, and event promotion and coordination.
- Determine appropriate marketing tactics to execute strategic marketing goals and sales needs established by executive, sales, and marketing leadership.
- Obtain product or service information by interviewing or requesting information from internal subject matter experts, clients, and other necessary parties.
- Develop innovative ways to communicate marketing messages through direct mail, email, web, video, trade shows, and events.
- Collaborate with corporate marketing shared-services departments, including brand management and campaign management, to produce and execute marketing projects and campaigns.
- Analyze marketing program metrics and results and provide return-on-investment reports to marketing leadership.
- Maintain brand standards across marketing projects.
- Ensure marketing messaging is consistent and communicates key messages effectively.
- Oversee marketing staff as applicable.
- Support the continuing development of staff members by providing guidance, training, and direction toward team and company objectives.
- Develop new campaign plans and materials as required to meet vertical priorities and reach strategic goals.
- Manage competing priorities and deliver programs aligned with objectives.
- Manage multiple concurrent marketing programs and campaigns across multiple product lines.
- Coordinate messaging across divisions and verticals when product lines target the same audiences.
- Establish priorities and meet deadlines in conjunction with senior marketing leadership.
Desired Qualifications
- Experience in a leadership or management role.
- Technology or software industry experience.
- Public-sector experience.
- Trade show or user conference experience.
About the company
Tyler Technologies builds software for governments and school districts, linking financial administration, courts, public safety, and services residents use online. Its applications connect agency records so staff can share information, manage cases, collect taxes, and coordinate work across departments. Agencies run the software in the cloud or on their own systems, while residents use related websites to submit forms, file court documents, and make payments. Tyler earns money through software subscriptions, payment transaction fees, maintenance, and implementation services, and was founded in 1966 with headquarters in Plano, Texas, United States.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Plano, Texas
Founded
1966
Get referred to Tyler Technologies
See people who can refer or advise you
Simplify's Take
What believers are saying
- Cloud demand keeps compounding: Tyler reported 21.7% annual growth in quarterly cloud software revenue in July 2026.
- Revenue has a stable base: recurring contracts supplied 86.7% of Tyler's second-quarter sales, reported in July 2026.
- Staff build cloud skills: Tyler's February 2026 filing reports employees earned 134 AWS certifications during 2025.
What critics are saying
- Career growth drives departures: Tyler's February 2026 filing names career opportunities as the top reason for 2025 exits.
- State contract losses dent payments: Tyler reported a $12.5 million quarterly revenue hit from one wind-down in July 2026.
- Cash has competing uses: Tyler owes $1.44 billion on convertible notes due July 2031.
What makes Tyler Technologies unique
- Its customers span tiny and giant governments: Tyler serves Loving County, Texas, and Los Angeles County.
- Public servants shape its products: 45% of Tyler's employees previously worked in the public sector.
- It links judges directly with police: CloudGavel exchanges electronic warrant requests and approvals between courts and law enforcement.
Help us improve and share your feedback! Did you find this helpful?
Benefits
- Hybrid Work Options