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January Digital

Full-funnel marketing agency with analytics

Senior Manager, Paid Media

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • At least 5 years of experience managing paid media across digital channels, including organic and paid search, social, display, programmatic, and video.
  • At least 1 year of experience managing direct reports.
  • Ability to produce innovative media plans and go-to-market strategies for complex clients.
  • Understanding and demonstrated experience with performance media principles, including driving positive return on ad spend, maximizing lead generation, and marketing subscription-based programs.
  • Analytical ability to troubleshoot issues and identify improvements that drive client retention.
  • Strong project management skills and ability to prioritize and manage multiple tasks simultaneously to meet deadlines.
  • U.S. citizenship or permanent residency is required.

Responsibilities

  • Manage client strategic objectives while leading multi-channel tactical activation.
  • Develop a deep understanding of each client’s business and guide client reporting delivery while advancing data-led strategy.
  • Drive client outcomes and build trust through oversight of multi-channel ad delivery and optimizations.
  • Support strategic external relationship development across client organizations and agency partnerships.
  • Lead the development of complex multi-channel marketing plans, including paid search, paid social, programmatic display, and video.
  • Advance client relationships through oversight of complex deliverables, including quarterly business reviews and strategic points of view.
  • Lead and manage a team of employees, provide training in key areas, and foster growth and development opportunities.
  • Identify industry changes, evolutions, and emerging technology innovations, and provide informed thought leadership.
  • Contribute to new business needs and collaborate across teams on internal projects.
  • Analyze complex data sets across systems to provide meaningful insights and actionable next steps.
  • Travel between the New York and Dallas offices and to client and company meetings within the U.S. as needed.
  • Work in either the Dallas or New York City office at least 5 days per month under the hybrid work policy.

Desired Qualifications

  • Experience working with creative and development teams to produce and iterate digital assets.

About the Company

January Digital

Full-funnel marketing agency with analytics

January Digital is a marketing agency that provides full-funnel media planning, execution, and optimization, along with consulting services that offer strategic leadership for building effective client marketing organizations. It bases its work on data and actionable insights to guide decisions and overcome business challenges. The company differentiates itself through its combination of media execution and strategic consulting, a strong emphasis on data-driven results, and a culture-focused approach with programs like WORKS, Good Works, and Well Works that support community impact and employee well-being. Its goal is to help clients achieve better business outcomes while improving the lives of its clients, its people, and the communities around it.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, United States
Founded
2011

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