Corporate Marketing Projects Manager

Strategic Marketing Planning & Creative Development:    100% of the Job 

1. Research, develop, execute and lead strategic marketing and branding priorities to drive business goals.
2. Develop and initiate annual marketing, advertising and communication plans.
3. Lead and enhance global branding initiatives to increase awareness of the Company’s key attributes.
4. Interface with the Business Unit Sales and Marketing departments and Corporate Director to collaborate and develop assigned marketing, advertising and communication plans/projects to meet the goals and budget. 
5. Plan and coordinate trade shows with exhibiting Business Units as assigned.
6. Develop materials and sales tools from concept to completion with the business units that highlight key selling features, competitive advantage, and other areas that will enhance selling opportunities. 
7. Use traditional and digital media, publicity, video production, website development, social media, trade shows and business unit sales activities to meet targeted end goals. 
8. Attend trade shows and events to network, learn about product promotion trends, and to get feedback on materials created to enhance promotional tools for CTB product(s) continually.
9. Negotiate and interface with internal/external partners and vendors to ensure projects are completed accurately, on time and within budget. 

The job criteria may include other duties, responsibilities and activities, which may change or be assigned at any item with or without notice.

1. Education: Bachelor’s Degree in Marketing, Advertising or Journalism related fields preferred; or an equivalent combination of coursework and experience.
2. Experience: Two to Five years of advertising or marketing project management, public relations, video and  social media development, project presentation experience, idea development, writing and publication experience. Experience in working with and directing the activities of advertising agencies. Familiarity with agriculture or poultry industry is a plus. 
3. Functional Skills: Excellent cradle-to-grave marketing with branding strategy experience. Strong prioritization, organization, attention to detail and planning skills required.  Strong breadth of knowledge around social media and general advertising that targets key decision makers. Good understanding of trade show strategies. Conceptual thinker who can take a vision and create an end product. Flexiblity and adaptability along with the ability to understand technical product details are a must.
4. Technology Skills: Solid technical/social media strengths are needed to be successful in this role. Proficiency in Windows and Microsoft Office 365.   Working knowledge of digital photography and videography (performing or directing activities). Working knowledge of Web/WordPress content management systems and the Adobe Creative Suite (Photoshop and InDesign). 
5. Language Skills: Excellent written, verbal, and presentation skills to communicate with all levels (internally/externally/globally) that impact the organization. Fluent in English, basic understanding of Spanish preferred.
6. Leadership/Behaviors:  Excellent leadership in both people and projects, with a skill in influencing others to get key initiatives completed is essential. Must have a willingness to be supportive, helpful, and able to remove obstacles for the success of the team.  Ability to build and maintain positive relationships within the company and with vendors. 
7. Culture Match: Ability to work within a very collaborative team environment and have the natural ability to take a vision and turn it into a concept.

• Integrity in all things
• Customers are why we exist
• Profitability is a must

• Excellence in all we do
• People make the difference

• This role routinely uses standard office equipment such as computers, phones, scanners and digital cameras.

• Ability to sit and operate a motor vehicle as required for travel in this role
• Ability to stand for up to 4+ hours in one session
• Ability to sit at desk for 6-7+ hours per day
• Ability to operate keyboard and view computer screen for majority of day 6-7 hours
• Ability to write ideas/information in a logical flow for 6-7+ hours per day
• Ability to read and respond on an on-going basis daily due to nature of the work, throughout the day
• Ability to communicate with others via phone, in-person, and computer
• Ability to listen to customers, problem-solve, and respond accordingly
• Ability to read, write and speak English fluently
• Ability to bend, reach, kneel, squat, twist, push, pull, stand, sit, walk, stoop, crouch, and carry items frequently
• Lifting up to 15 lbs. sporadically

• The employee is primarily exposed to a normal office environment with moderate noise. 
• The employee is occasionally required to wear suitable Personal Protective Equipment while visiting manufacturing departments. 
• This position may face inclement weather conditions when traveling. 
• Up to 20% travel may required