Marketing Design Manager

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Marketing Design Manager is a subject matter expert in strategic and compelling design concepts at Alaska Airlines. As an individual contributor, this role exercises considerable judgment to develop and execute design concepts through to final deliverables and provide recommendations to address in-house and consumer-facing marketing and business initiatives.

Key Duties

• Acts as a subject matter expert in strategic design concepts.With minimal direction from leadership, exercises considerable judgement to lead visual design for a broad range of advertising and marketing communication projects including digital/social ads, sponsorship activations, sales presentations, brochures, menus, onboard and airport announcements, etc.
• Guides the direction and output of the in-house creative studio team designers and video talent.
• Influences marketing managers, product owners, and copywriters to develop fresh creative solutions that deliver measurable impact.
• Makes recommendations to address best practices for visual design and raises the bar for how the brand is expressed across a variety of touchpoints.
• Collaborates with campaign managers, product managers and producers to develop new creative approaches to solve business challenges and communicating with creativity and impact.
• Partners with other studio creatives on concepting and creative reviews, ensuring design outcomes are met.
• Demonstrates a passion for marketing and advertising with experience that spans print, digital, social, radio, web, experiential, or other facets of communications.
• Stays attuned to the latest creative technologies and expert-level knowledge of industry standard software and applications.
• Builds relationships with internal clients and external agencies and vendors.

Job-Specific Experience, Education & Skills

Required

• 4 years of experience in multi-disciplinary design, marketing, or related area.
• Bachelor’s degree with a focus in visual communications, graphic design, advertising or related area, or an additional two years of relevant training/experience in lieu of this degree.
• A strong portfolio of work demonstrating the ability to change customer perceptions and behavior with compelling creative.
• Excellent communication, presentation, and storytelling skills. A proven track record of presenting to and influencing management, and ability to present to all levels within the organization.
• Impeccable attention to detail.
• Think and act both strategically and tactically. The successful candidate will be a tenacious self-starter with a passion for branding, who can serve as a strong advocate for our customers.
• Ability to manage multiple tasks and priorities in a deadline-driven environment.
• Ability to conceptualize and execute projects, with strong bias for action.
• Collaborative attitude and a drive to do breakthrough work.
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• Strategy background, preferably with experience working with premium brands.
• Advertising or creative agency experience.

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.

Starting Rate

Salary Range

$99,850 -- $149,800 / year

Bonus

Salary Details

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note: We don’t typically hire at the top of the range.

Total Rewards

Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Annual bonus plans
• Generous holiday and paid time off 

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.

FLSA Status

Exempt

Regular/Temporary

Regular

Category

Corporate & Operations

Company (Set ID from Job Codes)

Alaska Airlines