Account-Based Marketing
Abm, Manager
Updated on 4/12/2024
PagerDuty

1,001-5,000 employees

Operations performance platform
Company Overview
PagerDuty's mission is to revolutionize operations and build customer trust by anticipating the unexpected in an unpredictable world.

Company Stage

N/A

Total Funding

$523.6M

Founded

2009

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

0%

1 year growth

12%

2 year growth

25%
Locations
Toronto, ON, Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Salesforce
Marketing
CategoriesNew
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • 5+ years of previous B2B marketing or other relevant experience
  • 1+ years of experience in account-based marketing at a global sized B2B SAAS company
  • 1+ years of experience with ABM tools (Demandbase preferred)
  • Proven prior experience driving cross-functional collaboration with Sales to execute and optimize marketing campaigns
  • CRM/marketing automation background, preferably Salesforce and Marketo
  • Hands-on experience executing across web, email, and digital marketing channels
  • Highly organized and efficient with the ability to develop and execute against an evolving plan
  • Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
  • Team player with the ability to work collaboratively and autonomously
Responsibilities
  • Partner with Marketing, Sales and Customer Success leadership to identify top target accounts and objectives that drive revenue growth and enable customer success
  • Autonomously develop and execute targeted, multi-channel ABM programs for key accounts, collaborating closely with sales and cross-functional marketing teams and embracing a data-driven and ‘test and learn’ mindset to optimize program performance
  • Representing the Campaigns team, work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise targeting of the right audience through the right channels
  • Own and track program results, measure success and deliver insights to stakeholders across the business
  • Define and implement scalable, repeatable processes to expand PagerDuty’s ABM program across all strategic accounts globally