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Full-Time

Account-Based Marketing

Abm, Manager

Posted on 3/9/2024

PagerDuty

PagerDuty

1,001-5,000 employees

Cloud platform for incident response operations

Enterprise Software

Compensation Overview

$87k - $122kAnnually

Senior

Toronto, ON, Canada

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Salesforce
Marketing
Requirements
  • 5+ years of previous B2B marketing or other relevant experience
  • 1+ years of experience in account-based marketing at a global sized B2B SAAS company
  • 1+ years of experience with ABM tools (Demandbase preferred)
  • Proven prior experience driving cross-functional collaboration with Sales to execute and optimize marketing campaigns
  • CRM/marketing automation background, preferably Salesforce and Marketo
  • Hands-on experience executing across web, email, and digital marketing channels
  • Highly organized and efficient with the ability to develop and execute against an evolving plan
  • Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
  • Team player with the ability to work collaboratively and autonomously
Responsibilities
  • Partner with Marketing, Sales and Customer Success leadership to identify top target accounts and objectives that drive revenue growth and enable customer success
  • Autonomously develop and execute targeted, multi-channel ABM programs for key accounts, collaborating closely with sales and cross-functional marketing teams and embracing a data-driven and ‘test and learn’ mindset to optimize program performance
  • Representing the Campaigns team, work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise targeting of the right audience through the right channels
  • Own and track program results, measure success and deliver insights to stakeholders across the business
  • Define and implement scalable, repeatable processes to expand PagerDuty’s ABM program across all strategic accounts globally

PagerDuty offers the Operations Cloud platform, providing incident response, AlOps, process automation, and customer service operations with 700+ integrations for faster resolutions, catering to developers, security incident response, critical event management, service ownership, and CollabOps.

Company Stage

IPO

Total Funding

$523.6M

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

3%

2 year growth

11%

Benefits

Health, AD&D, Disability, Vision, Life, and Dental Insurance

Paternity and Maternity Leave

Employee Assistance Program

PTO (Vacation / Personal Days)

Sick Time

Remote Work

Adoption Assistance

401(k)

Employee Stock Purchase Program

Flexible Spending Account

Student Loan Repayment Plan

INACTIVE