Full-Time
Assistant Brand Manager
Nothing
10,001+ employees
Design-focused consumer electronics manufacturer and brand
No salary listed
Noida, Uttar Pradesh, India
In Person
 Growth & Marketing (2) |
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- A postgraduate degree in marketing, business, or a related field from an accredited institution with 4-6 years of experience in marketing or brand management
- Strong understanding of marketplaces, particularly experience with platforms like Flipkart, Amazon, or similar
- A good grasp of media and digital marketing fundamentals; familiarity with analytics is a plus
- Experience in creative production and working with advertising agencies
- Excellent communication skills to liaise effectively with global teams and partners
- A keen interest in design, technology, and culture and the drive to excel in a fast-paced, high-energy environment
- Someone who is eager to develop and grow within a dynamic, forward-thinking company
- End-to-End Campaign Ideation & Strategy: Collaborate with senior marketing manager and cross-functional teams to develop a comprehensive launch campaign - define key objectives, target audience, USP’s that highlight the product’s value and planning a structured rollout that builds anticipation pre-launch and drives sustenance post-launch.
- Content & Asset Development: Partner with creative and production teams to develop a suite of assets—such as videos, images, social content, and product descriptions.
- Influencer & Partner Activation: Identify and engage influencers and partners who align with the brand’s vision and develop plans for influencer partnerships, product seeding, and collaborations that generate organic buzz and social proof around the product.
- Stakeholder & Cross-functional Coordination: Liaise with internal teams (product, sales, marketing, and e-commerce) and external stakeholders (media agencies, creative partners) to ensure a cohesive launch experience.
- Strategic Platform Optimization: Ensure that all product listings are optimized with compelling titles, descriptions, and keywords to improve search rankings and visibility within each platform.
- Enhanced Content & Listing Management: Collaborate with creative and content teams to create enhanced Brand Content adding rich multimedia elements such as videos, infographics, and comparison charts.
- Promotional Planning & Execution: Work closely with e-commerce platforms and in house sales teams to develop and execute campaigns, including seasonal sales. Coordinate launch and promotional calendars with platform teams to secure premium placements and maximize visibility during peak shopping periods.
- Data-Driven Insights & Analytics: Use platform analytics to track key performance indicators and overall sales performance.
- Media & Digital Marketing: Work closely with the in-house media team to ensure timely delivery of all media assets, supporting seamless execution across channels; Gauge platform performance to understand effectiveness and ROI, implementing adjustments as necessary; Enable best-in-class campaign plans that align with product launches and key brand milestones, maximizing impact across media channels.
- Creative Production & Brand Consistency: Work with creative teams and production partners to ensure all branded assets are high-quality, on-brand, and delivered on schedule; Coordinate with global teams to create cohesive brand communications that reflect our core values and product innovations.
- Research, Analytics & Insights: Conduct research to understand market trends, consumer behavior, and competitor activities within the tech category; Utilize data and analytics to assess campaign performance and inform future strategies, assisting senior team members in data-driven decision-making.
- Familiarity with analytics is a plus
- A keen interest in design, technology, and culture and the drive to excel in a fast-paced, high-energy environment
- An eagerness to develop and grow within a dynamic, forward-thinking company
Nothing Technology Limited designs and sells consumer electronics such as smartphones, wireless earbuds, audio devices, and smartwatches through direct-to-consumer channels and retail partners. Its devices run Nothing OS, a customized Android-based software, and use a distinctive design language that can include transparent hardware and features like the Glyph Interface on phones. The company differentiates itself with a design-led aesthetic, a community-funded investment model, and a sub-brand for affordable products (CMF by Nothing) created to reach more price-sensitive customers. Its goal is to become a design-focused challenger in consumer tech by expanding its ecosystem of devices and software under Nothing OS and growing both sales and brand adoption.
Company Size
10,001+
Company Stage
Late Stage VC
Total Funding
$682.5M
Headquarters
London, United Kingdom
Founded
2020
Simplify's Take
What believers are saying
- India shipments grew 85% YoY in Q2 2025, capturing 2% market share.
- 13,000 community investors contributed $16M, building advocacy networks.
- Charli XCX investment boosts Gen Z cultural relevance globally.
What critics are saying
- Overdue Companies House accounts trigger investor funding cutoff now.
- Doubled memory chip costs from AI demand raise Phone (4a) prices 25%.
- No US carrier deals limit Nothing to under 1% market share.
What makes Nothing unique
- Nothing's transparent hardware designs reveal internal components uniquely.
- Glyph Interface uses rear LED lights for distinctive notifications.
- Nothing OS customizes Android with intuitive, community-driven features.
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People at Nothing who can refer or advise you
Benefits
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 2%2 year growth
↑ 4%Nothing, the consumer tech brand, has announced Charli XCX as its latest investor and first Global Brand Ambassador. The partnership goes beyond a traditional endorsement, with Charli investing in the company and helping shape future products. Nothing co-founder Carl Pei stated that the tech industry has become "quieter, more minimal, more monotonous", whilst Charli has taken pop music in the opposite direction. Charli XCX praised Nothing's ethos of prioritising creatives and its headphone design and sound quality. The Weeknd and Swedish House Mafia are also investors in Nothing. Founded in 2020, the company produces smartphones, ChatGPT-integrated over-ear headphones and earbuds. Further details about the collaboration are expected to follow.
Nothing founder Carl Pei has warned that Britons face higher gadget prices due to a global microchip shortage driven by AI companies. The UK-headquartered phone maker, valued at $1.3 billion, has seen memory chip costs more than double over the past year. Memory chips now account for 40% of Nothing's phone manufacturing costs, up from 15% previously. Silicon Valley giants have been absorbing chip production capacity for AI applications, pushing up prices across the consumer electronics industry. Ram chip contract prices nearly doubled in the first quarter, rising as much as 95%, according to TrendForce. Founded in 2020, Nothing has raised over $450 million from investors, including $200 million last year. The company announced its latest handsets, the Phone (4a) starting at £349 and Phone (4a) Pro at £499.
London-based smartphone maker Nothing has launched two mid-range devices, the Phone (4a) and Phone (4a) Pro, alongside new headphones, as it attempts to differentiate itself in what CEO Carl Pei calls an increasingly "boring" market. The phones introduce brighter colour options including pink and blue, whilst retaining Nothing's transparent design and upgraded Glyph lighting system. The Phone (4a) features a 6.78-inch display and Snapdragon 7s Gen 4 processor, whilst the Pro model offers a 6.83-inch screen with 144Hz refresh rate and Snapdragon 7 Gen 4 chipset. Both devices include 50MP periscope telephoto cameras and 5,400mAh batteries with 50W fast charging. The Phone (4a) starts at £349, whilst the Pro model retails from £499. Pei said Nothing aims to become IPO-ready by 2028.
Nothing has announced the Phone (4a) and Phone (4a) Pro at a London event, but only the Pro model will be sold in the US. The company cited expected market performance for its decision to limit US availability. The Phone (4a) costs £349 and launches 13 March, whilst the Phone (4a) Pro starts at $499 and launches exclusively through Amazon on 27 March, matching Google's Pixel 10a pricing. Nothing remains without US carrier partnerships, which typically drive American smartphone sales. The Phone (4a) Pro features a redesigned camera module with harder, more wear-resistant glass and retains Nothing's distinctive Glyph Matrix design. Nothing is expanding retail presence globally with new stores planned for Tokyo and New York City. The company also unveiled the Headphone (a) at $199.
Nothing, the Tiger Global-backed hardware company, has opened its first retail store in India, its largest market. The two-storey store is located in Bengaluru, where a significant portion of Nothing's Indian userbase is concentrated. The store showcases products from both Nothing and its budget brand CMF, which is headquartered in India through a joint venture with local manufacturer Optiemus. Customers can purchase hardware and merchandise, with select items available for customisation. The space features factory-inspired design elements, including a production line display and phone testing equipment. India represents Nothing's strongest market, with over 2% smartphone market share. The company recorded 85% year-over-year shipment growth in Q2 2025, making it the country's fastest-growing brand. Nothing plans additional stores in Tokyo and New York but hasn't announced opening dates.