Full-Time

Men's Designer

Posted on 5/9/2026

Southern Tide

Southern Tide

201-500 employees

No salary listed

Greenville, SC, USA

In Person

Category
UI/UX & Design (1)
Required Skills
Sketch
Requirements
  • Qualified candidates should have men's design background and be located in the Greenville, SC area.
Responsibilities
  • Design and develop concepts for assigned categories based on the company’s seasonal direction (e.g. color, styling, etc.).
  • Contribute to the selection and complete development of suitable fabrics, trims, and accessories for each design.
  • Contribute to the print design process for all seasonal prints and own entire development of assigned prints.
  • Research and stay abreast of seasonal trends.
  • Develop sketches for assigned categories.
  • Collaborate with product development and technical design teams to prevent and resolve production problems for current and upcoming seasons. This includes ongoing communication to ensure product development has accurate, timely detailed information. Participate in approvals process for assigned categories.
  • Provide product development with all accurate details of assigned categories products.
  • Develop solid relationships and communicate daily with internal and external cross functional counterparts to assure efficient & clear communication through the entire development process, ensuring the design intent, revisions and aesthetic is communicated.
  • Assist with line presentation biannually to sales team
  • Assist with presentation of seasonal line design ideas to cross functional internal teams biannually.
  • Work closely with cross functional teams and Design Manager to ensure calendar deadlines are met, ensuring all products are on time for sales meetings, photo shoots and in-store deliveries.
  • Attend and lead fit sessions with Design leadership, product development, and technical design teams, providing feedback on garment fit, construction, and overall design.
  • Collaborate closely with cross-functional teams including product development, merchandising, marketing and sales to ensure timelines are met and designs meet aesthetic, functional, and requirements.

Company Size

201-500

Company Stage

Acquired

Total Funding

$85M

Headquarters

Greenville, South Carolina

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Debuts first Texas store in Southlake Town Square on November 10, 2023.
  • Partners with Lilly Pulitzer on men's and youth summer capsule prints.
  • Sponsors PGA Tour rookie Kevin Roy as official apparel partner.

What critics are saying

  • Lilly Pulitzer prints dilute preppy aesthetic, alienating male customers.
  • Kevin Roy sponsorship fails as he misses cuts in saturated golf market.
  • Borden Building relocation incurs renovation costs and zoning delays.

What makes Southern Tide unique

  • Southern Tide defines premium coastal lifestyle apparel for men, women, and kids.
  • Signature Skipjack logo distinguishes polos and pullovers in golf performance category.
  • Relocates HQ to Greenville's historic Borden Building in fall 2024.

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Benefits

Health Insurance

Wellness Program

Paid Vacation

401(k) Retirement Plan

401(k) Company Match

Employee Discounts

Tuition Reimbursement

Company News

Community Impact
Nov 15th, 2023
Southern Tide debuts first Texas store in Southlake

Coastal lifestyle brand Southern Tide is open in Southlake Town Square.

GSA Business
Nov 3rd, 2023
Iconic coastal brand relocates HQ to downtown Greenville historic building > GSA Business

Southern Tide will move its headquarters into the iconic Borden building in Greenville.

Community Journals
Oct 26th, 2023
Greenville's Southern Tide moving HQ to historic Borden Building

Southern Tide will move its headquarters in the fall of 2024 to the historic Borden Building on West Washington Street in downtown Greenville.

MR Magazine
May 18th, 2023
SOUTHERN TIDE PARTNERS WITH LILY PULITZER ON SPECIAL SUMMER CAPSULE

The prints have always been a perfect combination with summer’s more laidback, casual dressing, so it’s welcome news that coastal lifestyle brand Southern Tide has partnered with Lilly Pulitzer to launch a men’s and youth capsule collection, creating some brand new prints* that are sure to become icons in their own right.

Business Wire
Nov 1st, 2022
Southern Tide Announces Sponsorship Deal With Pga Tour Rookie, Kevin Roy

GREENVILLE, S.C.--(BUSINESS WIRE)--Southern Tide is thrilled to announce a new sponsorship deal with emerging PGA TOUR Rookie, Kevin Roy, as his official on- and off-the-course apparel partner. After much success on the Korn Ferry Tour, Roy enters his first year on the PGA TOUR sporting Southern Tide’s signature Skipjack logo on the left chest on all on-course polos and pullovers. Given the brand’s tremendous success within the golf performance category, Kevin Roy becomes Southern Tide’s first PGA TOUR-sponsored golfer. “We love Kevin’s history and much like his trajectory, Southern Tide has seen tremendous growth in the golf community. Over the past twelve months, our golf business has really taken off with the average spend on Southern Tide apparel per club at an all-time high. With the brand’s commitment to excellence, we look forward to supporting his career as he embarks on this exciting PGA journey,” said Southern Tide CEO, Carey Ann Campbell. “From partnerships to products, we feel it is important for the brand to showcase an authentic point-of-view. Kevin aligns with our coastal lifestyle and quality performance. We look forward to a successful partnership.”