Vice President of Marketing & Experience

CINÉPOLIS CAREERS

Cinépolis USA is a luxury cinema exhibitor offering enhanced movie-going experiences through our “Cinépolis Luxury Cinemas” and “Movie House & Eatery” theater concepts. Based in Dallas, we operate 26 luxury and premium theaters across California, Florida, New Jersey, Connecticut, Texas, Maryland, and Ohio, with plans to expand further. As part of Cinépolis International, the most popular movie theater exhibitor globally, we are dedicated to innovation, film, and hospitality worldwide.
 
AS A CINÉPOLIS TEAM MEMBER, YOU ARE WHAT IS MOST IMPORTANT TO US!
Our team members enjoy a generous employee discount on tickets, food, and nonalcoholic beverages, and they also receive gifts for reaching milestone work anniversaries!

JOB DESCRIPTION

JOB SUMMARY

The Vice President of Marketing & Experience leads Cinépolis USA’s marketing, brand, loyalty, and customer care strategy to drive sustainable revenue growth and contribute to overall profitability. This role strengthens and promotes the Cinépolis brand, enhances the guest experience across all locations, and ensures customers recognize and value the brand, building lasting loyalty and preference for Cinépolis as the best entertainment option.

JOB DUTIES

Supervisory Responsibilities:

• Actively participate in recruiting, interviewing, and selecting departmental staff, and oversee their onboarding, training, and daily workflow.
• Provide leadership and ongoing support to Marketing and Customer Care staff, following up on priorities and performance and developing team members through coaching, feedback, and development plans.
• Provide constructive, timely performance evaluations and manage discipline and termination in partnership with Human Resources and in accordance with company policy.

Duties/Responsibilities:

• Define, communicate, and lead the overall marketing and loyalty strategy, aligning departmental priorities with the company’s business objectives.
• Partner with executive leadership and cross-functional teams, including Sales, IT, Operations, and Food & Beverage, to deliver integrated marketing initiatives that drive revenue growth and support P&L objectives.
• Lead brand strategies that strengthen awareness, recognition, and positioning, ensuring customers recognize and value the Cinépolis brand.
• Provide artistic vision and strategic creative direction for campaigns and visual materials, including trailers, posters, banners, and digital assets, ensuring alignment with local and global brand guidelines.
• Evaluate market trends, competitor activities, and customer preferences to guide strategic decisions and identify opportunities for differentiation and growth.
• Direct digital and social media strategy to increase brand awareness, engagement, community growth, and conversion.
• Oversee content development and social media management, ensuring consistent messaging and meaningful customer interactions.
• Design and execute a comprehensive CRM strategy to nurture customer relationships, enhance engagement, drive retention, and grow sales.
• Use customer insights and performance data to personalize experiences, optimize customer journeys, and assess marketing effectiveness.
• Manage marketing budgets and prioritize investments to maximize return and contribution to business results.
• Provide strategic direction to Customer Care, aligning service standards and guest feedback with marketing priorities and partnering with Operations to improve the guest experience.
• Lead marketing performance strategy, establishing measurable objectives and optimizing initiatives to drive incremental revenue, customer acquisition, retention, visitation frequency, and maximizing return on marketing investment.
• Develop and lead strategic marketing partnerships, studio relationships, and co-marketing initiatives that strengthen brand relevance, maximize promotional opportunities, and generate incremental business value.

EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree in business administration, Marketing, or related field required; master's degree preferred.

• 10+ years of progressive marketing experience, including 5+ years in a managerial or director-level role, with responsibility for strategic planning, team leadership, and budget management.

SKILLS

• Excellent communication, presentation, and interpersonal skills.Strong leadership, coaching, and team development skills.
• Strong teamwork and cross-functional collaboration skills.
• Thorough understanding of market trends, branding, and marketing strategies.
• Strong customer service and guest experience focus.
• Excellent organizational skills and attention to detail.
• Strong analytical, problem-solving, and budget management skills.
• Proficiency with Microsoft Office Suite and marketing analytics tools. 

WORKING CONDITIONS/PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear.  The employee frequently is required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms.  The employee must occasionally lift and/or move up to 10 pounds.

While performing the duties of this job, the employee regularly works in a general office environment where typical levels of noise, dust and activity can be expected.  The noise level in the work environment is usually moderate.  

Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or be added at any time per the business needs.

Cinépolis USA is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

**Cinepolis is an equal opportunity employer and, as such, affirms in policy and practice to recruit, hire, train, and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin, citizenship status, marital status, sexual orientation, or gender identity.