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The Michaels Organization

Residential real estate development and management

Leasing Specialist

Real Estate SalesPosted on Nov 5
Full-timeRichmond, VA, USA

About the Job

Requirements

  • Have two or more years of experience in marketing or leasing and customer service.
  • Have a high school diploma.
  • Demonstrate strong communication and organizational skills.
  • Be able to develop innovative and effective marketing presentations.
  • Be detail-oriented regarding applications, verifications, and compliance.
  • Demonstrate leadership skills and the ability to manage and delegate numerous tasks in a short period.
  • Demonstrate proficiency in property management operations.
  • Have strong organizational, analytical, financial, and decision-making skills, as well as communication, management, and customer service skills.
  • Be proficient with email, internet usage, word processing, and spreadsheet programs.

Responsibilities

  • Assist the Leasing Manager with national branding, programs, and marketing goals outlined in the annual marketing plan.
  • Develop and distribute leasing and marketing collateral and flyers, ensuring accuracy on printed materials.
  • Assist with planning, preparation, and implementation of approved marketing, leasing, and property events and social media competitions.
  • Assist with executing monthly marketing calendars and initiatives.
  • Continually develop product knowledge, fair housing knowledge, and other industry knowledge to meet and exceed leasing goals.
  • Greet and answer questions from prospects and current residents by phone and in person in a professional and positive manner.
  • Develop print and internet marketing and advertising strategies.
  • Follow up on guest cards daily.
  • Participate in outreach marketing activities and distribute flyers, advertising, and marketing materials.
  • Facilitate the move-in process, including touring models or vacant units, setting up mini-models as needed, promoting the property, and obtaining lease signatures.
  • Assist with application verifications and ensure accurate and timely completion of lease-file paperwork.
  • Assist the Leasing Manager with renewal campaigns.
  • Conduct marketing surveys, shop competitors where applicable, and complete marketing reports.
  • Conduct all business transactions in accordance with company policies and procedures.

Desired Qualifications

  • College-level marketing coursework is preferred.
  • Experience with Property Solutions Entrata is a plus.

About the Company

The Michaels Organization

Residential real estate development and management

The Michaels Organization is a national real estate firm that designs, develops, and manages rental communities. It serves diverse residents, including military and affordable housing, with a portfolio exceeding $12 billion in assets and more than 200,000 residents across the United States. Its business model is full-service and integrated, handling every step from initial design and development to long-term property management. Revenue comes from development fees, property management fees, and rental income from owned and managed properties. A key differentiator is its end-to-end lifecycle control, which aims to maintain consistent quality across properties. The company also supports residents through The Michaels Organization Educational Foundation, which provides academic scholarships to residents. The goal is to provide stable, well-managed housing communities at scale while promoting community development and resident education.

Company size
1,001-5,000
Company stage
Grant
Total funding
$65.7M
Headquarters
Camden, NJ
Founded
1973

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