Email Marketing Manager

Hello, We’re Built In

What We’re Up To 

We’re building the largest platform for tech professionals globally. Monthly, millions of professionals visit BuiltIn.com from across the world. We’re the only platform they need to stay ahead of tech trends and news, develop their careers and find opportunities at companies they believe in. 

Our 1,800 customers include innovative companies of all sizes, from exciting startups to companies in the Fortune 100. To attract our audience of skilled professionals, they trust us to tell the stories of their cultures and share their job opportunities. This helps them hire the industry’s most sought-after professionals locally, nationally and remotely – ultimately  contributing to the industry’s ability to innovate a better future.

What You’ll Be a Part Of 

Working at Built In is the chance to help shape a fast-growing company. Whereas we served eight tech hubs at the start of 2021, we entered 72 new markets across the U.S. by year’s end. Global plans are in the works. 

With the launch of e-learning opportunities for users, we’ve made Built In even more valuable for the professionals who already trust us with their careers. And as we grow into the leading SaaS product for employer branding, we’re using the latest technologies to serve customers in new, exciting ways — and you’ll contribute to that. 

You’ll also be a part of changing the lives of professionals like you, ambitious people with a passion for tech and love of learning. As a result, you’ll understand the impact of your work in a deeply personal, especially meaningful way. 

We’re looking for an Email Marketing Manager

We are looking for a creative, data-driven marketer to be responsible for our end-to-end email marketing strategy. This includes writing email copy, managing our email database, designing email newsletters, and more. You will strive to achieve targets for both Customer Retention and New Customer Acquisition. You will work closely with both sales and marketing teams to identify a target audience and report on results of various email marketing campaigns.

How you’ll contribute

• Work closely with sales and marketing teams to identify our target email audience, grow our email database, and create email sequences. 
• Structure communications for both inbound and outbound leads optimize KPIs while maintaining overall program performance metrics like deliverability and unsubscribe rates.
• Design and implement email marketing campaigns and sequences. This includes (but is not limited to) developing copy, subject lines, and sequences; designing email templates, building email lists, and more.
• Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
• Perform A/B tests on elements such as subject line, CTA, layout, and content
• Ensure prompt, accurate, and error-free communication to build loyal relationships and minimize unsubscribes
• Work with leadership to determine goals; report on sales revenue generated from email marketing efforts
• Maintain email database health

What you need

• 4+ years email marketing experience, preferably at a tech company
• Experience with list building, list segmentation, and best practices with list management 
• Ability to track, measure, and report on results of email marketing campaigns to determine ROI
• Deep understanding of analytics with a proven track record of using data to drive decisions
• Must be detail oriented, organized, and willing to wear multiple hats
• Experience working with sales and marketing stakeholders
• Experience deploying and QA’ing emails in Pardot preferably, experience in Marketo, Eloqua, Hubspot, or similar marketing automation platform is also acceptable 
• Excellent communication skills both written and verbal

Impress us even more

• You have worked at a high growth company
• You have experience in other areas of digital marketing
• You have experience with HTML and/or Sequel
• You have examples or a portfolio ready to share

What We Value

We’re revolutionizing tech recruitment. So we question everything, because the best answers sit just to the right of a question mark. That’s our heritage as a disruptive company — as a company whose future depends on our capacity to innovate with a sense of drive, purpose and urgency. If you join Built In, you will work from this set of values: 

• Be Inclusive, Always. We’re committed to a culture where all people are respected, have a say and can be their whole selves. We will uplift and advocate for one another. Always.
• Be Unreasonably Passionate. Our passion is borderline obsessive, and we’re ok with that. No one ever built anything great on a “meh.” We work with outsized passion to fulfill our mission.
• Be Humble. You don’t have all the answers. Luckily, you don’t have to. Don’t worry about being right. Be humble instead. 
• Stay Curious. Curiosity is a springboard to the future. It can transform the wisp of an idea into a breakthrough. We ask “what if.” We work with wonder. It’s how we innovate.
• Lead with Solutions. Question everything. But offer solutions as you do. Raise issues. But propose a few answers. For every hole you poke, offer a way to patch it up. 
• Own the Result. We have no time for blame or shame. When you stumble, own it, learn from it + get back to business. 
• Do More. Do more than your job description. Take initiative. Take charge. No job is beneath you, and no job is too big. Be a leader and do more — do whatever it takes. 

Be Inclusive, Always

Research shows that women and other marginalized groups tend to apply to roles only when they check every point on a job description. We encourage you to apply if you meet the majority of qualifications and this role is aligned with your career trajectory. 

Built In is an equal employment opportunity employer.  Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

Built In is guided by principles of diversity, equity and inclusion (DEI). We are committed to this work over the long-term, but here’s some of what’s in place today:

• We have six thriving ERG groups: Built In For The People, BuiltOut, United We Parent, Women United in Tech, Built In Tribe & Built Different. 
• We have a dedicated Director, HR + Inclusion who oversees our DEI roadmap, which provides our annual metrics, goals and initiatives. 
• We are proud to be led by a woman CEO and founder, and that more than half of our managers and employees identify as women

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