U

Uber

Connects people with rides, meals and groceries

Integrated Marketing Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • At least 5 years of consumer marketing, brand marketing, or related experience with a recognized or leading brand.
  • A bachelor's degree in Marketing, Business, or a similar field, and demonstrated ability in quantitative fields.
  • Experience leading end-to-end execution of large-scale, 360-degree marketing campaigns and developing robust go-to-market plans.
  • Experience working directly with and managing external creative and media agencies.
  • Strong data and analytical skills, including data-led decision-making and interpreting extensive data to identify opportunities for growth and optimization.
  • Excellent written and verbal communication skills, including comfort presenting and sharing work with executive leadership.
  • Ability to collaborate with many teams across countries, time zones, backgrounds, and functions.
  • Excellent organizational skills to manage multiple tasks, prioritize effectively, and create processes that enable organizational efficiencies.

Responsibilities

  • Lead the strategy for each campaign, ensuring strong briefs and clear processes; oversee campaign development, maintain a high standard of work, remove roadblocks, solve problems, and keep campaigns on schedule.
  • Work directly with multiple agencies, internal creative, production, business affairs, and communications teams to develop consumer-centric work.
  • Partner with the internal media team to evaluate and build efficient and effective media plans through the media agency.
  • Work with Data Science, Research and Insights, and Media teams to define campaign measurement strategies and approaches; review performance, identify learnings, develop actionable insights, and share results to support continuous improvement.
  • Partner strategically with Operations teams, bringing a brand and consumer perspective to business discussions and aligning campaigns with business priorities and growth.
  • Oversee significant marketing and media budgets for each integrated marketing campaign; work with Marketing Operations and Finance to maintain accurate forecasts and keep work on budget.

Desired Qualifications

  • Proven track record of delivering successful, breakthrough work with a high bar for quality, productivity, and results.
  • Consumer-focused approach, with a drive to learn about core consumers, identify how products meet their needs, and determine effective ways to communicate the brand message.

About the Company

Uber

Connects people with rides, meals and groceries

Uber runs digital marketplaces that connect people seeking rides, meals and groceries with drivers, couriers and local merchants. Its Uber app includes private and shared rides, while Uber Eats lets customers order from restaurants and stores for delivery or pickup. The apps match requests with nearby service providers, handle payment and show trip or order progress, with revenue coming from service fees charged on transactions. Uber Freight connects businesses shipping goods with trucking companies and sells managed transportation services, extending the group's software beyond consumer trips. Founded in 2009, Uber is headquartered in San Francisco, California.

Company size
10,001+
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2009

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