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Red Bull

Manufactures and markets energy drinks

National Key Account Manager Ecommerce

Account ManagementConfirmed live in the last 24 hours
Full-timeTokyo, Japan

About the Job

Requirements

  • At least 5 years of experience in Key Account Management, ideally within FMCG, grocery, or online retail.
  • At least 2 years of eCommerce experience, with a strong understanding of online shopper behavior and digital sales drivers.
  • Proven ability to drive commercial results with major online platforms, such as Amazon and marketplaces.
  • People management experience.
  • Business-fluent Japanese and English.
  • Strong analytical mindset with a test-and-learn approach.
  • Excellent stakeholder management and communication skills.

Responsibilities

  • Execute Red Bull’s global and local eCommerce vision across pure players, marketplaces, B2B platforms, and emerging digital touchpoints.
  • Ensure the right assortment, pricing, promotions, and visibility to outperform competition online.
  • Build and lead strong relationships with key eCommerce partners and buyers.
  • Ensure Red Bull maximizes distribution, visibility, content quality, promotions, and search and browse performance across major platforms.
  • Work closely with internal stakeholders and external partners to ensure accurate forecasting, stock availability, flawless execution, and brand protection across online platforms.
  • Use data-driven decision making and continuous optimization.
  • Collaborate with Marketing, Trade Marketing, Operations, Finance, Legal, and global teams to deliver integrated plans and best-in-class online execution, sharing insights and learnings across the organization.
  • Coach and develop team members, fostering a high-performance, collaborative, and positive team culture aligned with Red Bull’s values.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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