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Light

AI-native finance platform for multi-entity accounting

Growth Marketing Manager

Growth MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Sufficient growth experience to build a channel from zero to pipeline at a fast-growing B2B SaaS company.
  • Hands-on experience with one or more of referrals, review sites, Meta Ads, influencer marketing, SEO, or GEO; mastery of all channels is not required.
  • Ability to measure experiments against pipeline and revenue.
  • Comfort with numbers and tools, including ad platforms, HubSpot, and spreadsheets.
  • Creative judgment and understanding of what attracts finance audiences.
  • Curiosity about how AI is changing marketing, finance, and the companies served.
  • A collaborative and empathetic approach.

Responsibilities

  • Build a referral programme that turns customers, partners, and finance leaders into a steady source of pipeline.
  • Run G2 and Capterra campaigns to reach buyers comparing options, and use reviews as proof across channels.
  • Launch and scale Meta Ads for B2B, testing creative and audiences to identify what drives qualified pipeline.
  • Identify creators and influencers followed by finance teams, write briefs, and scale their content into pipeline-driving campaigns.
  • Grow the company's presence across search and AI answer engines so it appears in searches for ERP alternatives.
  • Set up measurement for each new channel with Revenue Operations to understand channel returns.
  • Share learnings with the team, scale effective approaches, and stop ineffective ones.

About the Company

Light

AI-native finance platform for multi-entity accounting

Light provides an AI-native finance and accounting platform that replaces legacy ERP for hypergrowth companies. It handles multi-entity bookkeeping, accounts payable/receivable, expenses, payments, and consolidated reporting on a ledger built for very large data volumes, all in one system. The product works by offering cloud-based accounting across multiple entities, with an integrated ledger and processes for spending, invoicing, and payments, plus connections to infrastructure partners like JP Morgan, Adyen, and BDO to support banking and operations. This differentiates Light from competitors by focusing on AI-assisted, scalable ERP replacement tailored for fast-growing firms, enabling international expansion without long, multi-month ERP projects. Light’s goal is to streamline finance operations at scale, simplify international growth for its customers, and continue expanding its platform and engineering capacity to serve more companies.

Company size
51-200
Company stage
Series A
Total funding
$40.8M
Headquarters
Copenhagen, Denmark
Founded
2022

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