Conversion Rate Optimization Manager

Engine is seeking a highly analytical and results-driven Conversion Rate Optimization Manager to join our growing team. In this pivotal role, you'll be responsible for optimizing our digital experiences to drive significant improvements in conversion rates across our platform. You're a self-starter who thrives on digging into data, identifying opportunities, and executing impactful experiments.

We're looking for someone who isn't afraid to challenge the status quo and can strategically prioritize initiatives that will truly move the needle for the business. If you're passionate about leveraging data to unlock growth and can confidently educate others on the nuances of experimentation, we want to hear from you.

What you'll do:

• Lead the CRO Strategy: Develop and execute a comprehensive CRO strategy aligned with company OKRs, focusing on improving key conversion metrics across our website, landing pages, and product.
• Drive Experimentation: Own the end-to-end experimentation process, from ideation and hypothesis formulation to test execution, analysis, and reporting.
• Curate and Prioritize Ideas: Proactively source and curate experiment ideas from across the organization. Critically evaluate incoming ideas, providing constructive feedback and pushing back on initiatives that don't align with current priorities or have a low likelihood of impact. You're not a "yes person" – you're a strategic partner who champions what works.
• Educate and Empower: Serve as an internal expert on A/B testing and experimentation best practices. Regularly educate wider teams on topics like statistical significance, p-value, formulating hypotheses, sample size calculations, and the intricacies of multivariate testing.
• Analyze Performance Data: Deeply analyze user behavior and performance data using tools like Amplitude and Clarity to identify pain points, opportunities for optimization, and trends.
• Conduct User Research: Utilize user testing platforms such as Wynter to gather qualitative insights and understand user motivations and challenges.
• Build High-Converting Experiences: Build and test to create high-converting landing pages for a range of campaigns including paid search, content, and more.
• Provide Strategic Recommendations: Offer strategic UX, content, and design-related recommendations for improving the number of quality leads and conversions.
• Track and Report KPIs: Analyze and track key performance indicators (KPIs), leveraging performance data to identify optimization opportunities within digital experiences.
• Data Analysis & Reporting: Complete in-depth data analysis for website conversion and engagement metrics by channel and source.
• Competitive Analysis: Research competition and investigate benchmarks to further site conversion rates and design.
• Socialize Results: Clearly and concisely report experiment results, insights, and recommendations to wider teams, explaining what worked, what didn't, and why.
• Standardization & Automation: Drive standardization and automation in marketing performance reporting across analysis and reporting deliverables.

What you'll bring:

• Proven experience in a CRO-focused role, ideally within a SaaS company.
• Deep understanding of experimentation methodologies, statistical concepts (e.g., statistical significance, p-value), and A/B and multivariate testing.
• Expertise in web analytics platforms like Amplitude and session recording tools like Clarity.
• Deep paid media background, from strategy development to performance analysis across PPC, social, and programmatic channels.
• Experience with user testing platforms such as Wynter.
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Excellent communication and presentation skills, with the ability to educate and influence stakeholders at all levels.
• A proactive, self-starter mentality with the ability to identify opportunities and drive initiatives independently.
• Ability to challenge ideas constructively and prioritize based on potential impact and strategic alignment.

Evergreen Status:

Applications for this role will be accepted through 10/30/2025 or until the role is filled. We encourage you to apply early, as we may begin reviewing applications before the deadline.