JioStar

Media conglomerate offering TV and streaming

Associate Director - Distribution Marketing

Growth MarketingConfirmed live in the last 24 hours

Full-timeMumbai, Maharashtra, IndiaNo salary listedIn-person

About the Job

Requirements

MBA or postgraduate qualification from a Tier I institute, with over 8–9 years of experience in media and growth marketing.
Broadcast media or agency experience is preferred.
Strong media planning and growth marketing experience is preferred.
Extensive knowledge of campaign performance tracking mechanisms and analytics tools is helpful.
Ability to understand and analyze large amounts of data, including BARC data and other databases.
A strong interest in data analysis and implementing marketing solutions based on findings.
An entrepreneurial approach to creating solutions that address affiliate and business requirements.
A relentless drive to propose new marketing solutions and run regular tests and experiments to drive revenue growth with affiliates across India.

Responsibilities

Lead and develop distribution marketing plans, including the annual operating plan, with a focus on revenue growth.
Manage budgets and campaign execution with a strong return-on-investment approach.
Identify marketing strategies and channels to address business needs, acquire new customers, retain customers, and reactivate lapsed customers; implement and measure outcomes.
Formulate and execute integrated business-to-consumer and business-to-business campaigns across television, digital, print, radio, and out-of-home channels to generate demand and grow revenue.
Explore and implement technology, automation, and artificial intelligence to meet affiliate and consumer needs.
Manage and grow the Linear TV, value-added services, and Internet Protocol television categories.
Propose new projects and work with sales teams to create growth loops.
Create marketing partnerships to drive influencer-led and partner-led growth.
Manage publicity and related communications to increase visibility for distribution initiatives at both strategic and ground-team levels.
Analyze BARC data, track competition, develop actionable insights, and test and implement them in the field.
Define campaign performance metrics to improve campaign effectiveness and results.
Organize and manage finance-related operations to keep budgets on track.
Track and manage marketing and media budgets.
Work closely with approximately 25 channel and affiliate partners at a time to grow subscription revenues through business-to-consumer and business-to-business marketing.
Collaborate with the Distribution Leadership team and channel and sales stakeholders to develop marketing plans and media-budget decisions based on affiliate and consumer insights, driving reach and revenue.

Desired Qualifications

Broadcast media or agency experience.
Strong media planning and growth marketing experience.
Knowledge of campaign performance tracking mechanisms and analytics tools.

Role Summary:

The new tariff regime introduces a whole new opportunity to create disproportionate monetization value for STAR India thus strengthening the need to communicate directly to the consumer. This role will require the person to work closely on an average 25 Channel/Affiliate partners at any given point of time to help grow the Subscription revenues using both B2C and B2B marketing. This person will be required to work closely with Distribution Leadership team, key stakeholders including Channel and Sales teams to arrive at marketing plans & media budget decisions based on affiliate and consumer insights and thereby, drive reach & revenue.

Key Responsibilities & Tasks:

Lead and develop Marketing plans including Annual operating plan for Distribution marketing with a clear lens on driving Revenue
Have a strong ROI driven approach to budget management and campaign execution
Identify marketing strategies and channels that solves business pain points; to drive new customer acquisitions, retain or bring back lapsers – with an implement and measure mindset
Formulate strategy & execute integrated plans for B2C and B2B campaigns across TV, digital,print, radio, OOH to generate top of the funnel demand, convert at the bottom to grow revenues
Explore & implement technology, leverage automation and AI to enable affiliate and consumer needs
Manage end to end and grow categories – Linear TV, VAS and IPTV
Propose new projects and work with the sales teams to create growth loops
Create marketing partnerships to drive influencer and partner-led growth
Handle Publicity and publicity related communication to drive visibility for Distribution initiatives at a strategic level and also for ground teams
Conduct regular analysis of BARC data, including tracking of competition, and develop actionable insights. The idea is not just create dashboard, but to learn, implement, test them on ground
Define campaign performance metrics to ensure high level of effectiveness and better results every round of the campaign
Organize and manage all finance related operations to ensure we are on track on budgets
Track & manage Marketing and media budgets

Qualification :

MBA/ PG from Tier I institute, with over 8-9 years’ experience in media and growth marketing Broadcast Media / Agency experience preferred

Knowledge & Skills :

What must separate this role from other marketing role will be the relentless drive for proposing new marketing solves, running new tests and experiments on a regular basis to drive revenue growth with different affiliates at a Pan India level.
The person must like data analysis, but even more, like implementing marketing solutions based on those findings
Must have an Entrepreneurial spirit with an intent to create solutions as per affiliate and business Requirements
Strong Media Planning and Growth Marketing Experience preferred
Extensive knowledge of campaign performance tracking mechanisms and analytics tool will be helpful
Ability to understand and crunch large amount of data, such as BARC data & other databases

About the Company

JioStar

Media conglomerate offering TV and streaming

JioStar is a major player in the media and entertainment space. It curates and distributes a large lineup of content across 120 TV channels and two streaming platforms, serving both individual viewers and advertisers. Revenue comes from subscriptions and advertising, with content delivered via live channels and on-demand streaming on its platforms. Users access shows and channels by subscribing or engaging with ad-supported content, while the platforms continuously update offerings to keep audiences engaged. The company differs from competitors through its scale and backing from Viacom18 and Disney Star, a leadership team of industry veterans, and a broad, multi-platform content library that reaches diverse audiences. The goal is to maintain a leading position as a media conglomerate by delivering premium entertainment to a wide audience through subscriptions and advertising partnerships.

Company size: 1,001-5,000
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $45.8M
Headquarters: Mumbai, India
Founded: 1990

Recently Posted Jobs

Explore more opportunities at JioStar

See more jobs