RemoteRelocation to Los Angeles is required; frequent travel is expected.
Social MediaSocial Content Creation
About the job
Requirements
Demonstrated experience growing a TikTok or Instagram account, page, or personality with measurable results.
A current understanding of social media trends, formats, and audience behavior.
Strong fluency with CapCut or comparable mobile editing tools.
Ability to write strong hooks and structure a video for retention in the first three seconds.
A self-directed, high-output working style without requiring detailed creative briefs.
Willingness to travel frequently and work flexible hours.
Willingness to relocate to Los Angeles.
Responsibilities
Ideate, shoot, edit, and publish daily short-form content for TikTok and Instagram.
Travel with Eric to shoots, events, and trips to capture content on location.
Identify emerging trends, sounds, and formats early and adapt them while they are still relevant.
Produce videos independently using mobile-first tools such as an iPhone and CapCut or equivalent tools.
Own the content calendar and posting cadence across platforms.
Analyze performance data and iterate on hooks, formats, and pacing based on performance.
Collaborate with the broader Airrack team to align short-form strategy with the main channel.
Desired Qualifications
Experience producing social content for a creator, talent, brand, or public-facing personality.
Background in directing or mobile-first cinematography.
An established personal presence on TikTok or Instagram.
ABOUT AIRRACK
Airrack is a tight-knit team that pulls off ambitious, innovative YouTube videos that get millions of views. We're creative, gritty, and passionate about making content no one else dares to. We work hard, have a great time doing it, and we're always pushing to see how far digital storytelling can go!
THE ROLE
We're hiring a short-form producer to lead Eric's presence on TikTok and Instagram. This role is focused on fast, culturally relevant, daily-postable content — not high-production cinematic Shorts. The ideal candidate has a deep, instinctual understanding of what works on the For You Page and Reels feed, and can turn an idea into a published video the same day using nothing more than an iPhone and a mobile editor.
The right person is comfortable working independently, has a strong point of view on trends and formats, and is energized by volume and speed rather than long post-production cycles. This is a hands-on role that involves traveling with Eric to capture content on location, ideating in the moment, and posting consistently across platforms.