Senior Marketing Manager - B2B

 

Position Summary

The Senior Marketing Manager will serve as the architect of ReviveRx's integrated B2B marketing strategy. This includes leading efforts across sales enablement, digital channels, product marketing, content development, and events. This leader will work in close partnership with our sales, clinical, and leadership teams to ensure that every marketing initiative is aligned to pipeline growth, customer acquisition, and measurable business impact. A central focus of this role will be translating complex clinical and technical information into clear, compelling messaging that differentiates ReviveRX in a competitive and highly regulated marketplace.

ReviveRx is seeking a dynamic and strategic Senior Marketing Manager to own and elevate our B2B marketing function at a defining moment in our growth. This is a high-impact leadership role for a marketing professional who is equally comfortable setting strategy and rolling up their sleeves to execute. Someone who thrives in a fast-moving environment and knows how to build the infrastructure, systems, and content that drive real business results would excel in this role.

Key Responsibilities

Build & Execute the B2B Marketing Strategy

• Develop and lead an integrated B2B marketing strategy across key channels, including sales enablement, website, email, events, and social
• Align marketing efforts to drive qualified lead generation, customer acquisition, and pipeline growth
• Partner closely with sales to ensure alignment on priorities, targets, and conversion strategies

Own Sales Enablement

• Create best-in-class sales tools, including product guides, digital toolkits, and training materials
• Translate complex clinical and technical information into clear, compelling, and differentiated messaging
• Equip the sales team with the tools and confidence to effectively position Revive in a competitive market

Lead Product Marketing & Content Development

• Define positioning and messaging across key product categories
• Build and implement a content governance and review system to ensure consistency, quality, and compliance
• Partner with clinical and R&D teams to ensure all content is accurate, credible, and evidence-based

Own Events & Educational Marketing

• Lead the strategy and execution of events, including trade shows, webinars, and educational programs
• Develop integrated campaigns to maximize pre, during, and post-event engagement
• Build campaigns that educate and convert, not just inform
• Continuously test, learn, and optimize performance to improve engagement and ROI
• Ensure all event content reinforces ReviveRx’s positioning and drives measurable business impact

Strengthen the Marketing Foundation

• Build scalable processes, tools, and infrastructure to support growth
• Establish clear KPIs and track performance across the full marketing funnel
• Bring structure and rigor while maintaining speed and agility in execution

Required Qualifications

• 6–10+ years of experience in B2B marketing, ideally within healthcare, pharma, biotech, or related industries
• Proven track record of driving lead generation and supporting revenue growth
• Strong experience in sales enablement and go-to-market strategy
• Excellent messaging, positioning, and content development skills
• Experience working in fast-paced, high-growth environments

Preferred Qualifications

• Experience marketing compounding pharmacy, specialty pharmacy, or nutraceutical/supplement products
• Familiarity with FDA regulatory guidelines and compliance requirements as they apply to pharmaceutical or healthcare marketing content
• Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or Marketo
• Proficiency with digital marketing tools including Google Analytics, SEO platforms, and social media management tools
• Experience building or managing a marketing function with limited resources or in a startup/scale-up environment
• Prior exposure to clinical or medical affairs teams, with the ability to navigate content review and approval processes
• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or advanced degree a plus
• Experience managing external agencies, contractors, or freelance creative talent
• Familiarity with telehealth, direct-to-consumer healthcare, or patient engagement marketing

Work Environment & Physical Requirements

• Office-based, hybrid, or remote environment depending on business need, reliable high-speed internet required for remote work
• Primarily sedentary role with extended periods of working at a computer workstation
• Frequent virtual collaboration via video conferencing platforms; camera-on participation expected
• Occasional travel required for trade shows, conferences, company events, and sales team meetings, estimated 15–25% annually
• Ability to work in a fast-paced, deadline-driven environment with shifting priorities
• May require occasional evening or weekend availability surrounding event execution or campaign launches
• Ability to lift and transport event materials, signage, or marketing collateral up to 25 lbs when attending trade shows or events