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Brainlake Advertising

CX / Service Designer

Full-Time
No salary listed
Senior, Expert
Dubai - United Arab Emirates
In PersonOn-site work with clients is required.

About the job

Requirements
  • At least 8 years of hands-on experience in Service Design, Customer Experience, or a closely related discipline.
  • Proven experience mapping complex end-to-end customer journeys across digital and physical touchpoints.
  • Strong experience creating journey maps, service blueprints, experience maps, and process flows.
  • Experience mapping both current-state (as-is) and future-state (to-be) services and processes.
  • Strong workshop facilitation experience, with the confidence to independently plan and lead sessions with clients, senior stakeholders, and cross-functional teams.
  • Experience facilitating discovery, journey mapping, co-creation, ideation, prioritization, and future-state workshops.
  • Strong understanding of how customer experience connects with people, processes, operations, systems, and technology.
  • Experience conducting or working directly with customer and stakeholder research.
  • Ability to uncover customer needs, pain points, behavioural insights, and opportunities for service improvement.
  • Strong analytical and problem-solving skills, with the ability to make sense of complex services and business environments.
  • Ability to simplify complex systems, processes, and experiences into clear and actionable visual outputs.
  • Strong proficiency with modern service design, research, mapping, prototyping, and collaboration tools, such as Figma, FigJam, Miro, Lucidchart, or similar.
  • Up-to-date knowledge of digital and AI-powered tools used across research, synthesis, journey mapping, service design, visualization, and prototyping.
  • Ability to use AI tools to accelerate research synthesis, analysis, ideation, documentation, and service design activities while maintaining human judgment and quality.
  • Strong presentation, storytelling, and stakeholder communication skills.
  • Ability to work collaboratively across multidisciplinary teams while also owning work independently.
  • Strong organizational skills and the ability to manage multiple priorities and changing project requirements.
  • Willingness to work on-site with clients.
  • Flexibility to work across different projects, industries, and client environments.
Responsibilities
  • Conduct research and stakeholder interviews to understand customer needs, behaviours, business objectives, and operational challenges.
  • Analyze existing services and business processes to identify friction, inefficiencies, gaps, and opportunities for improvement.
  • Map end-to-end customer journeys across digital and physical channels.
  • Identify customer needs, pain points, moments that matter, and opportunities to improve the overall experience.
  • Create customer journey maps, empathy maps, experience maps, and service blueprints to visualize and communicate findings.
  • Map current-state (as-is) experiences, services, and processes to understand how they operate today.
  • Design future-state (to-be) journeys and service experiences that address customer and business needs.
  • Develop service blueprints connecting frontstage customer interactions with backstage processes, people, systems, and dependencies.
  • Plan, structure, and facilitate client and stakeholder workshops, including discovery, journey mapping, co-creation, ideation, prioritization, and future-state design sessions.
  • Lead workshop discussions, manage different stakeholder perspectives, and turn workshop outputs into clear insights, decisions, and next steps.
  • Translate complex business and operational workflows into clear visual process maps and service models.
  • Collaborate with UX designers, researchers, business analysts, product teams, and other specialists to translate service concepts into deliverable experiences.
  • Validate proposed journeys and service concepts with users and stakeholders where required.
  • Define clear recommendations and opportunities that can guide subsequent product, UX, operational, or technology decisions.
  • Document and present research, journeys, processes, service concepts, and recommendations clearly to senior stakeholders and clients.
Desired Qualifications
  • Arabic-speaking ability.

About the company

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