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Mimecast

Cloud-based email security, archiving, continuity

Marketing Operations Manager

Growth & MarketingUpdated on Nov 10
Full-timeLondon, UKIn-person

About the Job

Requirements

  • Solid experience in marketing operations or demand generation operations, with direct ownership of lead management, scoring, routing, and data quality.
  • Hands-on experience with Marketo and Salesforce, including understanding how lead and account data flows between them.
  • Experience with intent and automation platforms such as 6Sense, Clay, G2, and UserGems, with understanding of signal quality beyond tool configuration.
  • Expertise in lead routing and lifecycle tools such as Traction or an equivalent such as LeanData, and understanding how routing logic connects to scoring, territory rules, and sales handoff.
  • Experience creating automations, integrations, internal tools, or AI-powered workflows adopted by their intended users.
  • Comfort working with data, APIs, and technical systems, plus interest in building, troubleshooting, and developing technical skills.
  • Ability to understand complex or evolving business needs and translate them into practical, scalable solutions.
  • Clear communication and documentation skills for non-technical audiences.
  • A continuous-improvement mindset and interest in identifying opportunities, reducing bottlenecks, and making recurring work more efficient.

Responsibilities

  • Take an audience-first approach to campaigns by building, segmenting, and continuously optimizing target lists so each send reaches the right audience for the campaign objective.
  • Own end-to-end campaign orchestration, translating requirements into scalable self-service workflows that reduce manual list-building and repetitive setup.
  • Serve as the hands-on technical partner for complex, multi-region programs, including webinars, events, and intent-driven lifecycle campaigns.
  • Own lead scoring end to end by building the model, validating it against pipeline outcomes, and evolving it from rules-based to predictive.
  • Govern data quality and enrichment across the funnel, including cleansing and deduplication, and extend data ownership beyond the marketing automation platform in partnership with GTM Operations and IT.
  • Use lead routing tools such as Traction and Qualified to ensure every lead reaches the correct person for timely evaluation and follow-up.
  • Direct and continuously improve AI agents responsible for campaign orchestration, lead scoring, and routing; set rules, review outputs, and make judgment-based decisions.
  • Manage campaign activation through Marketo and Salesforce, alongside intent and enrichment tools such as 6Sense, Qualified, and UserGems, ensuring signals flow from first touch through conversion.
  • Act as a consultative partner to marketers on lead quality and follow-up.
  • Help the wider team use AI and automation more effectively, building confidence and self-sufficiency as the tools mature.
  • Partner across GTM, Data, IT, and Legal teams to enable fast, reliable, and responsible campaign solutions.

About the Company

Mimecast

Cloud-based email security, archiving, continuity

Mimecast offers cloud-based cybersecurity services focused on email security, archiving, and continuity. It blocks email threats, stores and indexes email data for compliance and retrieval, and keeps email access available during outages through subscription plans. The company differentiates itself by delivering an integrated end-to-end email security, archiving, and continuity suite at scale and by integrating with other security tools, plus a commitment to corporate social responsibility. Its goal is to reduce email-based risk, protect data integrity, and ensure uninterrupted communications for organizations.

Company size
1,001-5,000
Company stage
IPO
Headquarters
London, United Kingdom
Founded
2003

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