AI-First Social Media Analyst

🇿🇦 Up to ZAR 350,000 per year, on a full time, permanent employment contract 
🌎 Fully remote working from anywhere in South Africa! 
🏖️ 33 Days Paid Leave and Benefits 
✨ Working with globally recognisable brands in US Entertainment 
💻 Work with modern hardware, social publishing tools, productivity systems, and AI-enabled workflows.

Who We Are

At Storm Ideas, we supercharge the digital presence of some of the biggest names in US TV and entertainment. Since 2008, our international team has delivered bold, forward-thinking solutions for globally recognised clients.
Whether we're building innovative products, producing high-impact social content, or designing smarter ways for our partners to work — we're right at the cutting edge of creativity, technology, and automation.

This Is an AI-First Role

We're not looking for someone who occasionally asks ChatGPT to tidy up a sentence. We're looking for an analyst who treats AI as the default way to work.

Social analytics is full of repetitive, high-volume work: pulling data, normalising it, spotting patterns, writing it up, formatting it, doing it again next month. That work is now largely automatable — and the analysts who automate it spend their time on the part that actually matters, which is judgement, interpretation and telling clients something they didn't already know.

You'll be expected to build that automation yourself, not wait for someone to build it for you. Every recurring task you touch should get faster the second time you do it.

To be direct about the trade: AI does the grunt work, you own the accuracy. We hold AI-assisted output to a higher standard than manual output, not a lower one — because a hallucinated number in a client report is worse than a slow one.

What You’ll Make Happen 

Collaborating with fellow analysts and other internal teams, you'll take part in:
 

• Contributing to a variety of client-facing insights reports
• Gathering and analysing performance data from social media networks, in accordance with our processes
• Developing a mastery of a variety of analytics tools, including Sprinklr, Sprout Social, Meta Business Suite and YouTube Studio
• Building AI-assisted workflows that take reporting tasks from hours to minutes — data cleaning, first-pass analysis, chart generation, draft narratives, QA checks
• Using LLMs (Claude, ChatGPT and similar) as an analytical partner — interrogating datasets, pressure-testing your own conclusions, generating and discarding hypotheses fast
• Rigorously verifying AI output before it reaches a client — checking numbers against source, catching confident-but-wrong claims, knowing where these tools are unreliable
• Creating visually appealing and consistently designed reports and presentations
• Generating content and strategy recommendations from data analysis of our clients' social accounts
• Compiling those recommendations into a written format to be shared with external stakeholders
• Turning what you build into something the whole team can use — documenting prompts, workflows and automations so they become team assets rather than personal shortcuts
• Continuously looking for areas of improvement and working with the team to improve the overall quality of our reports and provide more value to our clients
• Updating and maintaining documentation on our reporting processes
• Following client and competitor accounts on social media to better understand effective social media strategy

Your Expertise

• Excellent numeracy skills and ability to analyse data quantitatively and qualitatively
• Genuine hands-on experience using AI tools in real work — not just awareness of them. Tell us what you've built, automated or sped up, and what didn't work
• Healthy scepticism — you can spot when a model is confidently wrong, and you check before you send
• Strong Excel and PowerPoint skills
• Excellent written and communication skills
• Unparalleled attention to detail
• Ability to prioritise workload and complete tasks to deadlines
• Social media experience is a plus, but not a necessity if you're interested in learning about the industry

Nice to Haves

• Experience in creating and executing on social media performance reports
• Experience with 3rd party social analytics tools, such as Sprout Social, Sprinklr, Social Insider
• Experience with the social networks' native analytics tools, such as Facebook Creator Studio, YouTube Studio, TikTok Analytics
• Light scripting ability (Python, SQL, Apps Script) — or the confidence to get there with AI assistance
• Experience with automation tooling (Zapier, Make, n8n) or agentic AI tools (Claude Code, Cursor, custom GPTs)
• A side project, script or workflow you built because something annoyed you

What It's Like to Work Here

Cutting-Edge Tools & Tech
Work with the latest hardware and software — Windows or Mac — plus paid access to frontier AI tools, and the freedom to experiment with new ones.

Ideas Welcome, Always
We don't just say we're open to ideas — we act on them. Your insights can shape how we work across the company.

Fast, Agile, Adaptive
We move like a start-up but with the backing of a larger team. Quick decisions and a responsive culture are the norm.

Incredible Team, Global Reach
Join an international crew of 175+ passionate, talented people. We hire for skill, drive, and authenticity — just be yourself.

Remote-First & Flexible
Fully remote within South Africa. Our usual working hours are between 9am and 5.30pm GMT, but we offer flexible working arrangements with start times from 8am GMT and end times up to 7pm GMT.

Recruitment Process

First, you will receive questions to self-record a video response.

We will then invite you to an interview (60 minutes via MS Teams). During the meeting, Vanessa, our Analytics Manager, will get to know you and try to understand if you'd be a good fit for the role, and at the same time answer all your questions.

After the initial interview, you may be sent a short reporting task to complete (if you're open to it). You're encouraged to use AI on it — we're interested in how you use it, not whether you use it.

And that's it!

Not sure if you tick every box? Apply anyway — we care more about your potential and mindset than a perfect match.

----------------------

Privacy Notice
We process your personal data for recruitment purposes in line with UK data protection law. AI tools may assist in reviewing applications, but decisions are made by our team. We retain data only as necessary for recruitment and compliance. You can request access or deletion of your data at any time by emailing [email protected].