What your days look like

• Lead and execute paid marketing channel strategy to drive profitable growth across SEM, Paid Social, and Affiliate channels while managing day-to-day channel performance
• Utilize various paid platforms and business intelligence tools to analyze complex data sets and identify test opportunities and channel optimizations to maximize ROI.
• Establish detailed experiment plans, execute experiments, and measure/report results to drive continuous improvement.
• Monitor and report on channel performance metrics to inform channel optimizations and strategic decisions.
• Articulate key learnings to creative stakeholders to inform rapid creative iteration.
• Develop and execute strategies for testing and optimizing landing pages to improve user experience and maximize conversion rate.
• Design and implement robust performance measurement frameworks, including incrementality tests, to assess the true impact of marketing efforts across e-comm and retail to ensure we’re driving profitable growth.
• Manage pixels, server to server integrations, event tracking, product feeds, and measurement platforms to ensure effective campaign tracking.

Who you are

• 4+ years marketing experience in a similar role.
• Experience in apparel and retail is preferred.
• Highly analytical and curious, with a track record of making data driven decisions to optimize paid strategy and drive profitable growth. 
• Ability to walk in the customer’s shoes and think holistically about the full funnel and customer journey to inform strategy. 
• Strong written and verbal communication skills, comfortable articulating strategies and learnings to various audiences, including creative stakeholders. 
• Proven track record of a hypothesis-driven mindset, including establishing detailed experiment plans, successfully running experiments, and measuring/reporting results.
• Strong technical background with experience managing web pixels, event tracking, product feeds, and measurement platforms.  
• Critical thinker with a bias towards action, capable of navigating and adapting to a fast-paced environment, changing macro-environment, and digital marketing landscape.
• Obsessed with the digital marketing and paid media landscapes, staying up to date with the latest paid media best practices in order to implement them at Buck Mason.

What we can offer

• Competitive pay
• Health, dental & vision Insurance
• Fitness & wellness benefits
• 401k retirement savings plan with Company matching
• Clothing allowances