Full-Time
Growth Marketing Manager
Confirmed live in the last 24 hours
Buck Mason
201-500 employees
Contemporary menswear brand offering timeless apparel
Compensation Overview
$125k - $180kAnnually
Mid, Senior
Los Angeles, CA, USA
Position requires onsite presence in Los Angeles, CA.
- 4+ years marketing experience in a similar role.
- Experience in apparel and retail is preferred.
- Highly analytical and curious, with a track record of making data driven decisions to optimize paid strategy and drive profitable growth.
- Ability to walk in the customer's shoes and think holistically about the full funnel and customer journey to inform strategy.
- Strong written and verbal communication skills, comfortable articulating strategies and learnings to various audiences, including creative stakeholders.
- Proven track record of a hypothesis-driven mindset, including establishing detailed experiment plans, successfully running experiments, and measuring/reporting results.
- Strong technical background with experience managing web pixels, event tracking, product feeds, and measurement platforms.
- Critical thinker with a bias towards action, capable of navigating and adapting to a fast-paced environment, changing macro-environment, and digital marketing landscape.
- Obsessed with the digital marketing and paid media landscapes, staying up to date with the latest paid media best practices in order to implement them at Buck Mason.
- Lead and execute paid marketing channel strategy to drive profitable growth across SEM, Paid Social, and Affiliate channels while managing day-to-day channel performance.
- Utilize various paid platforms and business intelligence tools to analyze complex data sets and identify test opportunities and channel optimizations to maximize ROI.
- Establish detailed experiment plans, execute experiments, and measure/report results to drive continuous improvement.
- Monitor and report on channel performance metrics to inform channel optimizations and strategic decisions.
- Articulate key learnings to creative stakeholders to inform rapid creative iteration.
- Develop and execute strategies for testing and optimizing landing pages to improve user experience and maximize conversion rate.
- Design and implement robust performance measurement frameworks, including incrementality tests, to assess the true impact of marketing efforts across e-comm and retail to ensure we’re driving profitable growth.
- Manage pixels, server to server integrations, event tracking, product feeds, and measurement platforms to ensure effective campaign tracking.
Buck Mason creates high-quality clothing for men, focusing on timeless and classic styles suitable for everyday wear. Their product range includes tees, jeans, jackets, and shirts, designed to be both stylish and durable. The company operates through a direct-to-consumer model, selling products online and in physical stores located in major cities like Los Angeles, New York, and San Francisco. This approach allows Buck Mason to maintain control over product quality and customer experience while offering competitive prices. They also provide virtual fittings to help customers find the right size, enhancing the shopping experience. Buck Mason aims to cater to men who value quality and versatility in their clothing, setting itself apart from competitors with its focus on modern yet classic American design.
Company Stage
Seed
Total Funding
$2.5M
Headquarters
Los Angeles, California
Founded
2013
6 month growth
↑ 2%1 year growth
↑ 2%2 year growth
↓ -2%
Simplify's Take
What believers are saying
- Expansion into physical stores strengthens Buck Mason's omnichannel retail strategy.
- Collaborations with influencers like Leanne Ford boost brand visibility and attract new customers.
- Focus on casual, versatile clothing aligns with the growing demand for athleisure.
What critics are saying
- Increased competition from emerging direct-to-consumer menswear brands threatens market share.
- Rising raw material costs, especially cotton, may impact pricing and profit margins.
- Expansion into home goods and new locations could divert focus from core menswear business.
What makes Buck Mason unique
- Buck Mason offers timeless, high-quality menswear with a modern classic aesthetic.
- The company uses a direct-to-consumer model, ensuring competitive pricing and quality control.
- Virtual fittings enhance customer experience, reducing returns and improving satisfaction.
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Benefits
Flexible Work Hours