Full-Time
Growth Marketing Manager
Confirmed live in the last 24 hours
Buck Mason
201-500 employees
Contemporary menswear brand offering timeless apparel
Compensation Overview
$125k - $180kAnnually
Mid, Senior
Los Angeles, CA, USA
This position is onsite in Los Angeles, CA.
- 4+ years marketing experience in a similar role.
- Experience in apparel and retail is preferred.
- Highly analytical and curious, with a track record of making data driven decisions to optimize paid strategy and drive profitable growth.
- Ability to walk in the customer's shoes and think holistically about the full funnel and customer journey to inform strategy.
- Strong written and verbal communication skills, comfortable articulating strategies and learnings to various audiences, including creative stakeholders.
- Proven track record of a hypothesis-driven mindset, including establishing detailed experiment plans, successfully running experiments, and measuring/reporting results.
- Strong technical background with experience managing web pixels, event tracking, product feeds, and measurement platforms.
- Critical thinker with a bias towards action, capable of navigating and adapting to a fast-paced environment, changing macro-environment, and digital marketing landscape.
- Obsessed with the digital marketing and paid media landscapes, staying up to date with the latest paid media best practices in order to implement them at Buck Mason.
- Lead and execute paid marketing channel strategy to drive profitable growth across SEM, Paid Social, and Affiliate channels while managing day-to-day channel performance.
- Utilize various paid platforms and business intelligence tools to analyze complex data sets and identify test opportunities and channel optimizations to maximize ROI.
- Establish detailed experiment plans, execute experiments, and measure/report results to drive continuous improvement.
- Monitor and report on channel performance metrics to inform channel optimizations and strategic decisions.
- Articulate key learnings to creative stakeholders to inform rapid creative iteration.
- Develop and execute strategies for testing and optimizing landing pages to improve user experience and maximize conversion rate.
- Design and implement robust performance measurement frameworks, including incrementality tests, to assess the true impact of marketing efforts across e-comm and retail to ensure we’re driving profitable growth.
- Manage pixels, server to server integrations, event tracking, product feeds, and measurement platforms to ensure effective campaign tracking.
Buck Mason creates high-quality clothing for men, focusing on timeless and classic styles suitable for everyday wear. Their product line includes tees, jeans, jackets, and shirts designed to be both stylish and durable. The company operates through a direct-to-consumer model, selling products online and in physical stores located in major cities like Los Angeles, New York, and San Francisco. This approach allows Buck Mason to maintain control over product quality and customer experience while offering competitive prices. They also provide virtual fittings to help customers find the right size, enhancing the shopping experience. Buck Mason aims to cater to men who value quality and versatility in their clothing, setting itself apart from competitors by emphasizing a modern yet classic aesthetic.
Company Stage
Seed
Total Funding
$2.5M
Headquarters
Los Angeles, California
Founded
2013
6 month growth
↑ 14%1 year growth
↑ 31%2 year growth
↑ 70%
Simplify's Take
What believers are saying
- Expansion into new locations like Washington D.C. and acquisition of a sewing factory and cloth mill indicate strong growth and vertical integration.
- Collaborations with designers like Leanne Ford to offer home goods diversify the product line and attract a broader customer base.
- The launch of new collections, such as the Loomed Linen and Interloop Sweats, showcases Buck Mason's commitment to innovation and staying relevant in the fashion market.
What critics are saying
- The fashion retail market is highly competitive, and maintaining differentiation through quality and style is crucial to avoid blending in with other brands.
- Expansion into new product lines and locations requires significant investment and carries the risk of overextension.
What makes Buck Mason unique
- Buck Mason's direct-to-consumer model allows for greater control over product quality and customer experience, unlike traditional retail models.
- The brand's focus on timeless, high-quality menswear sets it apart in a market often driven by fast fashion trends.
- Virtual fittings enhance the customer experience by ensuring a perfect fit, reducing returns and increasing satisfaction.
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