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Full-Time

Graphic Designer

Posted on 7/30/2024

solidcore

solidcore

501-1,000 employees

Offers high-intensity, low-impact resistance training

Consumer Goods

Compensation Overview

$85k - $100kAnnually

+ Bonus

Mid, Senior

Arlington, VA, USA

Category
Graphic Design
Art, Graphics & Animation
Required Skills
Communications
Adobe Photoshop
Adobe After Effects
Figma
Canva
Adobe Illustrator
Video Editing
Graphic Design
Requirements
  • BFA with a focus on graphic design
  • 3-5 years of experience on an in-house brand team
  • Proficient in Figma, Adobe Photoshop, Adobe Illustrator, Adobe Premiere
  • Fluent in After Effects or other motion design software
  • Excellent typography skills
  • Comfortable translating designs into Canva templates
  • Strong understanding of in-house brand team operations
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Strong communication skills and ability to collaborate effectively with cross-functional teams
Responsibilities
  • Keeper of The Brand
  • Hands-On Designer
  • Video Editing
  • Software Proficiency
  • Brand Consistency
  • Creative Operations
  • Proactive Contribution

Solidcore offers high-intensity, low-impact resistance training workouts through 50-minute classes that emphasize slow, purposeful movements targeting core muscles. These workouts are designed to be challenging yet safe, reducing the risk of injury while maximizing muscle engagement. Solidcore caters to fitness enthusiasts of all levels, providing both in-studio and online classes to accommodate a wide range of clients. The company differentiates itself by offering flexible class bookings, memberships, corporate packages, and a referral program that rewards clients for bringing in new members. Solidcore's goal is to make effective fitness accessible to a broad audience while ensuring steady revenue through various pricing options and additional merchandise sales.

Company Stage

M&A

Total Funding

$6.5M

Headquarters

Washington, District of Columbia

Founded

2013

Growth & Insights
Headcount

6 month growth

14%

1 year growth

14%

2 year growth

14%
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Simplify's Take

What believers are saying

  • Solidcore's rapid expansion, including the opening of its 100th studio and plans for further growth, indicates strong market demand and potential career growth opportunities.
  • The company's innovative subscription model aligns with consumer trends towards convenience and recurring revenue, providing financial stability and growth potential.
  • Solidcore's new creative campaigns and class formats, like 'Fail With Us' and 'Starter 50,' demonstrate a commitment to inclusivity and continuous innovation, attracting a diverse clientele.

What critics are saying

  • The competitive fitness market requires Solidcore to continuously innovate to maintain its unique position and avoid becoming commoditized.
  • Rapid expansion poses operational challenges, including maintaining consistent quality and brand experience across new locations.

What makes solidcore unique

  • Solidcore's focus on high-intensity, low-impact resistance training sets it apart from traditional high-impact fitness programs, offering a unique value proposition for injury-conscious clients.
  • The company's hybrid model of in-studio and online classes provides flexibility and accessibility, catering to a wide range of fitness enthusiasts.
  • Solidcore's strategic partnerships and community-focused initiatives, such as collaborations with the Loveland Foundation, enhance its brand reputation and social impact.
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