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Voodoo

Free mobile games monetized by ads

User Acquisition Manager - Mobile Games

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeÎle-de-France, FranceNo salary listed

About the Job

Requirements

  • Experience in performance marketing and paid acquisition, preferably in app or gaming companies.
  • A successful track record with direct-response return on ad spend (ROAS) strategies for mobile games.
  • Familiarity with user acquisition platforms, including Facebook Ads, AdMob, AppLovin, TikTok, demand-side platforms (DSPs), and mobile measurement partners (MMPs) such as AppsFlyer and Adjust.
  • Knowledge of experimentation methodologies and processes.
  • Fluent spoken and written English.

Responsibilities

  • Plan and manage user acquisition campaigns for one or multiple games, working with multimillion-dollar budgets.
  • Analyze campaign performance, identify relevant signals, and improve return on ad spend (ROAS) for games and apps.
  • Work closely with Product and Creative teams to coordinate efforts and share feedback.
  • Use internal growth tools and work with the Tech team to continuously improve them.
  • Deepen user acquisition expertise and share best practices with other teams to advance growth innovation.
  • Lead cross-functional projects and coach junior team members.

About the Company

Voodoo

Free mobile games monetized by ads

Voodoo.io creates free, accessible mobile games and apps, mainly hyper-casual games, and earns revenue through advertising. It also provides advertising services to brands that want to reach a premium mobile gaming audience. The games run by displaying ads via partnerships with ad networks; data analytics help optimize user engagement and ad performance, with a focus on user consent, privacy controls, and avoiding data collection from anyone under 16. The company differentiates itself with a large in-house team of artists and developers for mobile marketing content, a broad U.S. user base, and an integrated approach that combines entertaining free games with brand advertising opportunities. Its goal is to reach millions of global users with free content while generating ad-based revenue and helping brands connect with mobile gamers in a privacy-conscious manner.

Company size
501-1,000
Company stage
Late Stage VC
Total funding
$492.6M
Headquarters
Paris, France
Founded
2013

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