Campaign & Field Marketing Manager

RTBF shifts ad monetization to server-guided insertion with Bitmovin, AIP. [email protected] September 7, 2026 Belgian public broadcaster RTBF has moved its advertising workflow to server-guided ad insertion, adopting a new system from Bitmovin and Ad Insertion Platform that is designed to improve monetization across live and time-shifted streaming. The deployment replaces RTBF's legacy client-side ad insertion and server-side ad insertion workflows with a standards-based SGAI system built on HLS Interstitials. Ad Insertion Platform provides the underlying SGAI infrastructure and ad-routing technology through its AdBlendr platform, while Bitmovin's Player handles playback across connected televisions, mobile devices and web browsers. The companies said the setup allows RTBF to monetize long live streams without generating individual manifests for every viewer, while also consolidating live and on-demand advertising inventory within the same workflow. That capability is particularly relevant for sports programming. During FIFA World Cup coverage, for example, viewers could rewind matches and watch portions of the broadcast after they originally aired. Under the new system, RTBF can dynamically fill advertising opportunities during both live and time-shifted playback. The deployment also involved Red Bee Media, Dotscreen and RMB: Red Bee Media integrated the technology stack and coordinated interfaces between the participating vendors. Dotscreen developed, integrated and maintains RTBF's applications across platforms, while RMB oversees advertising sales and commercial monetization. Bitmovin said its Player supports the deployment across Samsung, LG, Android TV, Fire TV, Hisense smart televisions, web browsers, iOS and Android. RTBF is also using Bitmovin's Observability platform to monitor playback and advertising performance in real time across those environments. The companies said the data gives RTBF greater visibility into how advertising inventory performs across devices and can inform optimization and sales. James Varndell, the Vice President of Product, Playback at Bitmovin, said the deployment demonstrates how SGAI can open additional advertising opportunities in streaming by combining dynamic ad delivery with a more scalable technical architecture. "There's significant untapped advertising growth potential in video streaming, and as this first deployment of SGAI between Bitmovin & AIP demonstrates, SGAI is key to unlocking exciting new monetization opportunities," James Varndell, the Vice President of Product and Playback at Bitmovin, said on Monday. "Deep integration between Bitmovin and AIP's technologies enabled RTBF to seamlessly migrate its channels to SGAI workflows, giving the broadcaster the capabilities it needs to optimize every ad opportunity." Laurent Potesta, the CEO of Ad Insertion Platform, said the system was designed to increase monetization without adding unnecessary complexity or degrading the viewing experience. "Broadcasters are looking for ad solutions that increase revenue without adding complexity or compromising the viewing experience," Potesta said in a statement. "This deployment demonstrates how standards-based SGAI can deliver on both fronts. By combining our AdBlendr platform with Bitmovin's playback technology, RTBF has modernized its ad monetization workflow and unlocked valuable inventory that was previously difficult to monetize." All RTBF channels are now live on the SGAI workflow, making the deployment the broadcaster's primary streaming monetization system.

Broadpeak IBC2026 Partner Tour: what to see across the show. IBC is always packed with new ideas, and this year is no exception. At its booth 1.F83, Broadpeak will showcase the technologies behind some of the biggest trends shaping streaming today, from Multiview and shoppable TV to real-time anti-piracy and Media over QUIC (MoQ). Many of these innovations are showcased at the event in collaboration with its partners. So Broadpeak, Sa prepared a Broadpeak IBC2026 Partner Tour. Broadpeak, Sa list them below in alphabetical order, providing an overview of the topics Broadpeak, Sa collaborated on with them. Akamai Cloud. (demo on Broadpeak booth 1.F83). What to see: Broadpeak Multiview, recently launched "as a Service", now runs on Akamai Cloud, leveraging Akamai's extensive GPU and VPU footprints. See how video service providers can launch in a couple of minutes a new Multiview service and accelerate their time-to-market. Why visit? Multiview application made "as a Service" for a faster time-to-market. AWS. (joint demo on Broadpeak booth 1.F83). What to see: AWS Elemental Mediatailor is a major market player in the field of advertizing and content personalization. See how Broadpeak helps complement AWS proposition with insertion of new non-linear ad formats like L-shape banners and opens the door to shoppable advertising. Why visit? Monetization with AWS Elemental Mediatailor, maximized. Bitmovin. What to see: Broadpeak and Bitmovin showcase their successful collaboration on MoQ, along with Oracle, demonstrating an end-to-end MoQ video delivery pipeline with the latest versions of that new standard, from the Origin-Publisher to the player. Why visit? MoQ in action with the latest versions of the standard. Castlabs. What to see: Castlabs and Broadpeak will demonstrate Click2 interactive ads and Server Guided Ad Insertion (SGAI), combining high-quality, scalable ad insertion with interactive and new advertising formats. Why visit? Next-generation, scalable shoppable Ads in streaming. Dotscreen. What to see: Dotscreen and Broadpeak will demo Multiview, showing how viewers can follow multiple live streams at once. See how Dotscreen Smart TV app makes the user's Multiview journey smoother and how Broadpeak's SaaS-based approach makes premium Multiview experiences easier to launch and scale. Why visit? Live Multiview and Multiscreen experiences made more dynamic for as many people as possible. Kaltura. What to see: Kaltura will feature several Broadpeak technologies as part of its AI-powered entertainment platform, including Multiview, anti-piracy, and shoppable TV. Why visit? Engagement, content protection, and monetization in one place. Nagra. What to see: Nagra and Broadpeak will combine multicast ABR (mABR) with low-latency streaming to show how operators can efficiently scale live sports and major events in their transition to OTT. Why visit? Scalable, cost-efficient OTT live streaming. Netint & NetActuate. What to see: Netint, NetActuate and Broadpeak will demonstrate Multiview at scale, with a focus on cost-efficiency. See how Netint VPUs available on Netactuate Cloud make Broadpeak Multiview, now also available "as a Service", a cost-effective solution when the number of channels and multiview layouts increases. Why visit? Scalable and cost-efficient multi-feed live streaming. Okast. Oracle. Booth 5.A21. What to see: Oracle and Broadpeak will showcase their recent collaboration on Media over QUIC (MoQ) with successful tests in the UK and France, and how it paves the way for lower latency and more efficient live streaming. See how Oracle fosters a federation of MoQ networks across ISPs and CDNs and how Broadpeak Edge Relays inside ISP Networks change the game on the last mile. Why visit? A glimpse at the future of low-latency, high-efficiency video delivery. Viaccess-Orca. What to see: Broadpeak and Viaccess-Orca will showcase Multiview for premium live services, bringing together viewer engagement, personalization, and monetization. Why visit? More engaging premium sports experiences. UpTalkTV. What to see: UpTalkTV UX connects viewers' phones to live TV experiences, enabling chat, polls, reactions, games, and more. See how Broadpeak's performance advertising tool suite adds to the recipe and provides a powerful cocktail to increase monetisation. Why visit? Monetization for social TV watching, like you've never seen before. Viznet. What to see: There is a strong and highly liquid programmatic demand available from Tier 1 advertising networks. See how Broadpeak and Viznet allow to route this demand to Connected TVs thanks to an integrated stack combining programmatic core and dynamic ad insertion. Why visit? Turning programmatic display demand into performance revenue on Connected TV. Start at Broadpeak. Continue across IBC. Begin at Broadpeak booth 1.F83 to discover Multiview as a Service, Click2Cart, CDNaaS, MoQ, monetization, and real-time anti-piracy. Then head across the show floor to see how these technologies come to life with its partners.

Hydrolix showcases agentic AI and multi-cdn demonstrations at IBC 2026. Hydrolix joins industry panel on building the AI-ready media enterprise and four live partner demonstrations. We're showing how Einbliq's anomaly detection layer works hand-in-hand with the Hydrolix data fabric." - Kamil Bogacz, Senior Solutions Engineer at Hydrolix. PORTLAND, OR, UNITED STATES, September 3, 2026 /EINPresswire.com/ - Hydrolix, the real-time data platform for internet-scale operations, today announced its participation in IBC 2026, the International Broadcasting Convention taking place September 11-14 at the RAI Amsterdam. Highlighting support for agentic digital operations and multi-CDN performance optimization, Hydrolix Director of Partnerships, Rory McVicar, will join an industry panel on building AI-ready media infrastructure. The company will participate in four live partner demonstrations, in addition to its own demo in Hall 14, C47. The presence reflects a shift already underway across media and entertainment. As streaming operators move from experimenting with AI to deploying it in live production environments, the quality of the underlying data increasingly determines what those AI systems can actually do. Full-fidelity, real-time data access is what allows AI agents to detect a problem, trace its root cause, and act on it while an event is still live, rather than after the fact. On Sunday, September 13, from 14:30 to 15:15 CEST, McVicar joins Sean King, Chief Revenue Officer and General Manager of Veritone Commercial, and Marcus Edel, Machine Learning Lead at Collabora, on a panel exploring how media organizations are building the infrastructure, data foundations, and operational capabilities required to deploy AI at scale, and how customizing and integrating AI models, paired with advances in real-time observability, is transforming media operations. "I'm looking forward to comparing notes with industry leaders on where this is heading," said Rory McVicar, Director of Partnerships at Hydrolix. "In media, the audience usually finds the problem before the provider does. That puts a premium on how quickly you get from a signal to the raw event that explains it - and that's a data layer question. Keep everything, keep it affordable, keep it queryable. The same logic applies to AI: context windows are finite, so you feed the model high-fidelity aggregates and let it reach back into the full-fidelity data when it needs to." Hydrolix will also be featured across four partner demonstrations built to show what that data layer makes possible. With AWS (Hall 14 - Future Tech - 14.B30), Hydrolix serves as the streaming analytics data layer behind Agentic Intelligent Operations for Streaming Media, the AWS reference architecture built on Amazon Bedrock AgentCore and the AWS Strands SDK. Through its MCP server, Hydrolix gives Bedrock agents natural-language, query access in seconds to full-fidelity telemetry from Amazon CloudFront, AWS Elemental MediaLive, AWS Elemental MediaTailor, and AWS WAF, enabling agents to detect, diagnose, and resolve streaming quality issues in real time, without human intervention. A separate demo with Bitmovin (Hall 5 - Content Everywhere - 5.F72), featuring Orange Wholesale CDN, combines Bitmovin's video playback observability with Hydrolix CDN Insights so streaming teams can move from detecting a viewer-facing issue to identifying its root cause in minutes rather than hours, across both the playback and delivery layers. With Accenture (Hall 5 - Content Everywhere - 5.G18), Hydrolix will show intelligent, agentic multi-CDN switching across Amazon CloudFront and Google Media CDN, supplying real-time performance data across every CDN dimension, down to the country and ISP level, so that agentic AI can shift traffic to the best-performing CDN as conditions change. With Einbliq (Hall 3, booth B48c), Hydrolix will demonstrate a quality-of-experience anomaly detection workflow that layers Einbliq's purpose-built machine learning models and agentic AI on top of the Hydrolix multi-CDN data fabric. "We're showing how Einbliq's anomaly detection layer works hand-in-hand with the Hydrolix data fabric," said Kamil Bogacz, Senior Solutions Engineer at Hydrolix. "Einbliq pulls CDN logs at scale through Hydrolix and uses purpose-built machine learning models to spot playback sessions with anomalous, performance-impacting behavior, then pinpoints the root cause behind it. Those findings get written back into our dashboards, so teams can move between Einbliq's root-cause view and our standard multi-CDN dashboards without switching tools. It's a good example of what's possible when a fast, full-fidelity data layer sits underneath specialized AI models." Hydrolix experts, including Rory McVicar and Kamil Bogacz, will be on site at IBC2026 for interviews about agentic AI operations, anti-piracy detection, and real-time streaming data. To arrange a meeting, contact Abby Ross, Head of Corporate Communications, at [email protected]. About Hydrolix: Hydrolix is a Portland, Oregon-based real-time data platform for operational intelligence at internet scale. Founded in 2018, Hydrolix addresses the two scale barriers facing observability and security platforms: global scale and real-time performance. The platform delivers real-time analytics that get you insights in seconds across globally distributed data at internet scale - from servers and microservices to AI agents - while enabling years of retention through next-generation compression. Trusted by Fox, ABC, and Paramount for mission-critical live events, Hydrolix has grown to over 650 customers globally in just 24 months. For more information, visit hydrolix.io. Media Contact(s): Abby Ross Head of Corporate Communications, Hydrolix [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.