Martech Operations Lead
ID.me
Martech Operations Lead
ID.me
Runs a digital ID wallet for online sign-ins
IDMe is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with IDMe once and seamlessly login across websites without having to create a new login and verify their identity again. Over 175 million users experience streamlined login and identity verification with IDMe at 22 federal agencies, 50 state government agencies, and more than 100 healthcare organizations. Over 600 consumer brands use IDMe to verify communities and user segments to honor service and build more authentic relationships. IDMe’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. IDMe is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.
IDMe is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.
At IDMe, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found here.
The Martech Operations Lead is the product owner and project lead for IDMe's Martech stack, including its tools and processes. You support both consumer (B2C) and business-to-business (B2B) marketing, turn Marketing's needs into clear requirements, sequence the work against agreed priorities, and drive delivery. You make sure the data Marketing collects is accurate, consistent and ready for campaign measurement, modeling and reporting.
You are responsible for the Martech platforms between data collection and the channels where marketers act, including the customer data platform and its audiences, lifecycle messaging, B2B automation and account-based marketing, paid and brand platforms, consent and preference tools, and marketing data integration. You work closely with the teams that own the surrounding layers: product surfaces and event collection, the data warehouse and models, Revenue Operations (which owns Salesforce), and reporting.
You report to the Director of Martech, who sets strategy and priorities, and partner proactively and persistently with Marketing, Product, Engineering and Data teams. You are an individual contributor who guides the work of others without managing them: you set standards, review designs, and coach specialists and partner teams. Specialists support the platforms and instrumentation, and you help define those roles as the function builds out. Until then, you and the Director step in on configuration and instrumentation, with support from Data Engineering and Product as needed. IDMe is a startup, so everyone rolls up their sleeves. You do not design or run campaigns. You make it possible for Marketing to run them with confidence.
Nice to have: experience supporting both B2C and B2B marketing, including account-based marketing and intent data, a Salesforce background, and familiarity with FedRAMP.
The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.
IDMe offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.
Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.
IDMe maintains a work environment free from discrimination, where employees are treated with dignity and respect. All IDMe employees share in the responsibility for fulfilling our commitment to equal employment opportunity. IDMe does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. IDMe adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, IDMe's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.
Please review our Privacy Policy, including our CCPA policy, atid.me/privacy. If you provide IDMe with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.
IDMe participates in E-Verify.
Mountain View, CA and New York, NY Pay Range 132000 - 169000 USD
ID.me runs a digital identity wallet that lets people prove who they are online once, then sign in to government agencies, health systems, and online stores without repeating the check. In 2018, it became the first identity provider certified to the federal standard for proving a person's identity online, and in 2021 the IRS adopted it for taxpayers' online accounts. Users photograph a government ID and take a selfie, or confirm who they are with an ID.me agent on a video call, and the result is saved for reuse on other sites. Organizations that accept ID.me pay for each check or through subscriptions, and people use it for free. ID.me was founded in 2010 to verify military members for online discounts and is based in McLean, Virginia.
Explore more opportunities at ID.me