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Lokal App

Hyperlocal vernacular content platform

Meta Ads Script Writer - Kannada

Copywriting & Creative WritingConfirmed live in the last 24 hours
Full-timeRemote in India₹300k - ₹550k

About the Job

Requirements

  • A Bachelor's degree in any field.
  • One to three years of experience in content writing, scriptwriting, or copywriting, preferably with digital or video content.
  • Ability to write short-form content with a strong storytelling structure.
  • Strong written and spoken command of a regional language and English.
  • Understanding of Indian audiences and cultural nuances.
  • Familiarity with digital metrics and performance-based storytelling.
  • Must provide a personal laptop for day-to-day work.

Responsibilities

  • Create compelling short-form scripts under 60 seconds with a strong storytelling flow.
  • Translate content from a regional language to English and from English to a regional language.
  • Write attention-grabbing hooks to maximize engagement and retention.
  • Create platform-specific content for Instagram, YouTube, Facebook, and other channels.
  • Analyze advertising metrics, including click-through rate, watch time, and drop-off rates, to refine creative strategy.
  • Collaborate with video editors, designers, and creative strategists to bring ideas to life.
  • Translate copy ideas into visual narratives and impactful storytelling sequences.
  • Identify and adapt to emerging content and creative trends.
  • Simplify complex ideas into relatable and emotionally resonant content.
  • Read and watch diverse content, including books, short films, and advertisements, to expand creative vocabulary and visual literacy.
  • Provide creative input during production to ensure content quality and tone consistency.

Desired Qualifications

  • Digital or video content experience is preferred.

About the Company

Lokal App

Hyperlocal vernacular content platform

Lokal App is a hyperlocal content platform serving non-English-speaking users in India’s Tier 2 and Tier 3 towns. It delivers district-level information in vernacular languages (Telugu, Tamil, Kannada, Marathi) across news, classifieds, jobs, real estate, matrimonial ads, price data, and government schemes, using user-generated content and a network of stringers. Content contributors can join via an in-app training program and earn money by creating local news and listings, while the company monetizes through local digital marketing, classifieds, and service fees for SMBs and brands. Its focus on vernacular, district-level information and a training-backed contributor network differentiates it from urban, English-dominated platforms, aiming to connect rural customers with local businesses and practical services.

Company size
1,001-5,000
Company stage
Series B
Total funding
$29.8M
Headquarters
Bengaluru, India
Founded
2018

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