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WKND Digital

Digital agency delivering client-focused outcomes

Senior Paid Acquisition Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeSacramento, CA, USA

About the Job

Requirements

  • At least five years of experience in paid media, with a proven track record managing performance marketing campaigns in a digital marketing or eCommerce environment.
  • Proficiency in Meta Ads, Google Ads, TikTok Ads, and/or other paid platforms relevant to direct-to-consumer brands.
  • Ability to interpret complex datasets, run A/B tests, and derive actionable insights.
  • Demonstrated ability to manage and optimize six-figure monthly ad spends.
  • Familiarity with advertising policies, including Facebook Advertising Policies and Google Ads guidelines, and privacy regulations such as GDPR and CCPA.
  • Ability to manage multiple campaigns and priorities without compromising quality.

Responsibilities

  • Plan, execute, optimize, and scale paid campaigns on platforms such as Facebook Ads, Google Ads, TikTok, and LinkedIn.
  • Ensure accurate audience targeting, segmentation, and creative alignment.
  • Collaborate with the Creative team to develop ad visuals and copy.
  • Ensure campaign budgets and performance align with client goals, including achieving 90% or more of client revenue and spend targets.
  • Collaborate with Creative, Data, and Retention teams to refine tactics and coordinate execution.
  • Monitor campaign KPIs, including CPA, ROAS, CTR, and conversion rates.
  • Perform A/B testing on creatives, audience segments, and bidding strategies to maximize returns.
  • Analyze performance data regularly and propose actionable optimization recommendations.
  • Provide performance data and recommendations to the Creative team for future ad iterations.
  • Experiment weekly with audiences, creatives, landing pages, and offers to drive incremental improvements.
  • Allocate and manage advertising spend across channels to achieve client objectives and return-on-investment targets.
  • Provide accurate forecasts and performance projections to internal stakeholders and clients.
  • Generate regular campaign performance reports.
  • Present insights and recommendations to clients and internal teams in a clear, data-driven manner.
  • Lead client communication in Slack by presenting insights, reviewing KPIs, and proposing strategic pivots as needed.
  • Keep stakeholders informed about campaign performance, key milestones, and optimization plans.
  • Coordinate with Design, Copywriting, and Retention teams to ensure a cohesive customer journey across touchpoints.
  • Communicate with the Data Analysis team to gain deeper insights into user behavior and campaign performance.

Desired Qualifications

  • Familiarity with AI-driven optimization tools.
  • Experience with eCommerce brands or direct-to-consumer markets.
  • Familiarity with AI-based campaign management or predictive analytics.
  • Basic understanding of HTML and CSS for landing page optimization or pixel troubleshooting.

About the Company

WKND Digital

Digital agency delivering client-focused outcomes

WKND Digital provides client-focused digital services and creative projects. It works by collaborating openly and transparently with clients to generate, iterate on, and deliver ideas and work that matter. The company differentiates itself through a culture of openness and collaboration aimed at consistently exceeding client expectations. Its goal is to help clients succeed by delivering meaningful, impactful work.

Company size
Not listed
Company stage
Not listed
Total funding
Not listed
Headquarters
Sacramento, CA
Founded
2018

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