Analytics and Insights Specialist

Job Description

As an Analytics and Insights Specialist, you will own the end-to-end analytics process for a portfolio of products across multiple regions, working in Adobe Analytics and Amplitude.

You will gather requirements from stakeholders, design and implement tracking, validate and QA the data, and turn it into reports and insights that inform our decisions.

You will report to Senior UX Researcher.

What you'll do:

• Oversee analytics delivery across multiple products and regions simultaneously in Adobe Analytics and Amplitude, prioritizing and sequencing work independently to meet evolving needs.
• Lead end-to-end implementation of analytics tracking: gathering requirements, validation, implementation, QA, and reports creation
• Build, configure, and maintain tags, variables, and events in Adobe Analytics with Adobe Launch, and in Amplitude.
• Maintain and audit existing analytics implementations on current products, and roll out tracking for new products as they launch.
• Perform QA and validation of tagging and data using tools such as browser debuggers, Omnibug, and Charles Proxy to ensure data accuracy.
• Prepare analytics decks that showcase important metrics and insights to stakeholders and leadership.
• Combine analytics data and user research findings to build a full picture of customer behaviour.
• Apply transferable tag management knowledge (e.g. Tealium) where products sit on non-Adobe stacks.

Qualifications

What you'll bring:

• 3+ years of hands-on experience in digital/web analytics, including implementation and reporting (mid-level role, not senior/managerial).
• Proven experience with Adobe Analytics and Adobe Launch
• Experience with Amplitude
• Exposure to other tag management or analytics platforms (e.g. Tealium, Google Analytics/GA4), and reflects the transferable skill set we're looking for.
• Basic HTML and JavaScript skills for tag customisation and troubleshooting.
• Proficiency with data visualisation and reporting, using tools such as Adobe Analysis Workspace, Tableau, Power BI, or similar.

Additional Information

What you will get:

• Personal Development - career pathway for professional growth supported by learning and development programs and unlimited access to online educational training courses, learning materials and books.
• Work environment - excellent work conditions with friendly environment, recognized team spirit, and fun and quality recreation time.
• Social benefit package including life insurance, food vouchers, additional health insurance, monthly flex allowance and internet coverage, corporate discounts, marriage and childbirth / adoption allowance, Multisport card, Sharesave plan, Employee assistance program, а birthday gift and many other benefits!
• Work-life balance - 25 days paid vacation, 1 additional day off for your birthday and extra 3 paid days for participation in Social responsibility event.
• Opportunity for Flexible working hours and Home Office.

Experian is an Equal opportunity employer. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

#LI-Hybrid

This is a hybrid remote/in-office role.

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