Head of Business Operations

Brevo vs Klaviyo: which is best for email marketing in 2026? Email marketing has changed a lot over the last few years, and choosing the right platform today is not just about sending newsletters anymore. Businesses now want automation, ecommerce integration, audience segmentation, SMS campaigns, analytics, and AI-powered personalization in one place. That is why many marketers compare Brevo and Klaviyo before investing in an email marketing platform. I have personally tested both tools for different types of projects, including affiliate marketing funnels, blog newsletters, lead magnets, and digital product promotions. In my experience, Brevo (read review) works extremely well for beginners and budget-conscious businesses, while Klaviyo shines when it comes to advanced ecommerce automation and customer data tracking. In this detailed Brevo vs Klaviyo comparison, I will compare features, pricing, automation, integrations, analytics, customer support, ease of use, reviews, and much more so that you can confidently choose the best email marketing software for your business. Note: This article contains affiliate links. When you click an affiliate link and make a purchase, Technicalwall get a small compensation at no cost to you. Please see its Privacy Policy and Disclaimer for more information. Table of Contents

WPForms now integrates with Klaviyo natively! Co-Founder Product Manager Did you know that email marketing delivers an average ROI of $42 for every $1 spent? And, what if I told you that for most WordPress sites running Klaviyo, a meaningful chunk of that return is walking past every form on the site? Don't believe me? Check how many form submissions you've collected in the last 30 days. Now ask yourself: how many of those contacts are actually inside Klaviyo, enrolled in your welcome sequences, and receiving your emails? Every form submission that doesn't reach Klaviyo is a lead that never enters your marketing funnel. And every day that gap stays open, you're losing revenue. The old way was painful (and expensive). Until now, you had three options to get form data into Klaviyo, and honestly, none of them were good: * Pay for Zapier or a similar bridge tool: A recurring monthly fee just to connect two services that should already talk to each other. * Hire a developer to build a custom webhook: Fragile, expensive, and one update away from breaking entirely. * Export CSVs and import them manually: Painfully slow, error-prone, and completely useless for real-time email automation. There had to be a better way. And now there is. Introducing the WPForms Klaviyo Addon. Today, I'm thrilled to announce the brand new WPForms Klaviyo Addon! Now, the moment someone hits Submit on any of your WordPress forms, their data flows directly into Klaviyo as a profile, a list member, or a subscriber in real time, with zero third-party bridges or extra monthly fees. Since this is a native integration from WPForms, you don't have to worry about connecting with Zapier, writing custom code, or wasting time on CSV exports. Just your forms, talking directly to Klaviyo, exactly the way they should. Everything the Klaviyo Addon can do For You. You add a Klaviyo connection to any form, pick whether the form should create a profile, unsubscribe a contact, or remove someone from a list, map your fields to Klaviyo properties, and save. And that is it. Here's what you get right out of the box: * Create or Update Klaviyo Profiles Automatically: Map any form field to any Klaviyo profile property, including custom attributes. Have a field that doesn't exist in Klaviyo yet? Type in a brand-new attribute name on the fly, right inside the WPForms builder. * Add Contacts to Any Klaviyo List: Drop your contact into a specific Klaviyo list straight from the form builder. Every list in your account shows up in the dropdown, even if you have hundreds of them. * Klaviyo Consent Rules Handled For You: A single setting subscribes your contact with full respect for Klaviyo's consent rules. Add the contact to a single opt-in list? They subscribe immediately. Add them to a double opt-in list? The contact stays pending until they click. * Three Actions, One Form Builder: A single form can create or update a profile, unsubscribe a contact, or remove someone from a list. Each action carries its own conditional logic, and a single form can run all three at once. * Full Conditional Logic Support: Feel free to route contacts to different Klaviyo lists based on their form answers, with multiple Klaviyo connections per form, each with its own conditions. * Existing Klaviyo Data Stays Intact: If a contact submits again with just their email, their name and phone number in Klaviyo stay exactly as they were. Empty form fields never overwrite the data Klaviyo already has. What this looks like for your business. Imagine that your contact form captures a lead at 11pm on a Sunday. By 11:01pm, that person is inside Klaviyo, enrolled in your welcome sequence, and receiving your first automated email, all while you're asleep. By Monday morning, you wake up to a warmer lead than the one that walked in last night. That's the power of a true native integration working silently in the background for you. Who is the WPForms Klaviyo Addon perfect for? WPForms with Klaviyo is built for any business that runs Klaviyo as the email engine and uses WordPress as the front door. Here is who will benefit most from the new connection: * eCommerce store owners running WooCommerce + Klaviyo who want to capture top-of-funnel leads that the WooCommerce integration can't touch. * Email marketers who are tired of paying Zapier or other bridging services just to glue their forms to their email platform. * Small business owners who want their marketing automation to work the moment someone submits a form. * Agencies and developers managing multiple client sites, each with their own Klaviyo account. Real-World Use Cases Include: * Adding a "Subscribe to our newsletter" checkbox to a quote request form that automatically enrolls the contact in a Klaviyo welcome series. * Capturing partial form data from visitors who abandon a long form and triggering a Klaviyo drip sequence to bring them back. * Running a product-finder quiz that routes contacts into different Klaviyo lists based on their answers, triggering curated product recommendation emails. From WPForms to live Klaviyo sync in four steps. Already on a WPForms Plus, Pro, or Elite license? The Klaviyo Addon is waiting in your account. Here is how to turn it on: Step 1: grab your Klaviyo private API key. From your Klaviyo account, go to Settings, then API Keys, and create a new private key. Step 2: connect your Klaviyo account in WPForms Settings. Go to WPForms " Settings " Integrations and click Add New Account under Klaviyo, then paste your key. Step 3: add Klaviyo to Any form. Open any form in WPForms, then go to Marketing " Klaviyo, add your connection, choose your action, and map your fields. Step 4: hit save and watch the profiles land. Save the form, submit a test entry, and watch the new contact appear in your Klaviyo profiles list within seconds. Why native integration actually matters. Most third-party bridge tools, Zapier-style connectors, and alternative addons often get Klaviyo's consent and double opt-in rules wrong. That can mean contacts get subscribed without proper consent, unexpected confirmation emails, or contacts sitting on a list but never able to receive your emails. The WPForms Klaviyo Addon handles every combination correctly. Single opt-in list? Subscribed immediately. Double opt-in list? Klaviyo sends the confirmation email and waits for the click. Adding to a list for tracking only, no consent change? Done exactly that way. It's the kind of detail that separates a native integration from a glued-together workaround, and it means your forms do exactly what you expect, and Klaviyo's compliance rules are respected automatically. Ready to connect your forms to Klaviyo? If you're already on a WPForms Plus plan or higher, the Klaviyo Addon is waiting for you right now. Install it, connect your account in minutes, and start turning every form submission into a Klaviyo subscriber automatically. Don't have a WPForms Pro license yet? Click here to get WPForms Pro and join over 6 million website owners who trust WPForms to power their online forms. As always, thank you for your continued support of WPForms. WPForms, LLC. is constantly working to make WPForms the most useful form plugin for eCommerce and email-driven businesses, and Klaviyo has been one of the most-requested integrations from this community. WPForms, LLC. can't wait to hear how it helps your campaigns. Syed and the WPForms Team P.S. Still paying a third-party bridge tool just to get your form data into Klaviyo? Every day you wait is another day of leads slipping through the cracks. Get WPForms Pro today and put the Klaviyo Addon to work for you immediately!

Maestra.io hits 2x Q1 2026 ARR as e-commerce demand grows for all-in-one marketing with forward-deployed execution. By GlobeNewswire April 14, 2026 A record $833K in new Q1 ARR brings Maestra's total ARR close to $5M. Growth is fueled by brands that want what fragmented marketing stacks can't deliver: a single сustomer view, personalization across all channels, and a forward-deployed marketer - on one platform built for the AI era. Boston, MA, April 14, 2026 (GLOBE NEWSWIRE) - Maestra, the all-in-one personalization platform for DTC brands, closed Q1 2026 with a record $833K in new ARR - more than 2x its sales plan. Total ARR is approaching $5M, on track with the company's Q2'25 forecast, with US ARR growing +116% year over year. For the first time, inbound and warm pipeline drove more than half of new sales, reflecting growing demand for the new business model: all-in-one personalization platform and forward deployed marketer. Thirteen brands moved to Maestra in Q1 - including the company's first NYSE-listed enterprise client, as well as Lectric eBikes (America's best-selling electric bicycle brand) and Copenhagen Imports (multi-location contemporary furniture retailer). New clients migrated from platforms like Klaviyo, Braze, Mandrill, and Mailchimp, consolidating omnichannel messaging, on-site personalization, tailored promotions, and loyalty into one platform and gaining a forward-deployed marketer for hands-on execution. "From $10M brands to $500M brands, the challenge is the same: fragmented tools and not enough bandwidth to run them. As AI reshapes every channel, having a single source of truth becomes non-negotiable. That's what's driving demand for Maestra - one platform where customer data, messaging, and personalization live together and a dedicated marketer to execute on it." - Maryna Hradovich, COO and Co-founder at Maestra Customer results: Q1 brought a wave of published success stories from brands on the platform: * Selkirk Sport grew email revenue 55% and SMS revenue 149% YoY after migrating from Bloomreach, rebuilding its entire retention program on Maestra in weeks. * Magnum Bikes doubled online orders with product-specific flows, geo-targeted store campaigns, and omnichannel promotions. "Maestra lets our lean team run sophisticated retention marketing without adding headcount." - Etan Efrati, E-Commerce Manager * I Love Linen unified communications and loyalty on one platform, saving dozens of hours monthly. "Your team feels like an extension of ours. The standout value has been the service and support." - Lauren Roe, Founder Product milestones: Among the product updates shipped in Q1, Maestra introduced its AI agent for marketing automation, expanded its reporting dashboard, rolled out new personalization templates, and shipped SMS deliverability improvements. Community and recognition: Maestra's industry visibility continued to grow. The company earned its first independent review from EmailVendorSelection.com (ranked #2 Klaviyo alternative), was shortlisted for the RTIH AI in Retail Awards (Omnichannel Innovation), and is increasingly cited in third-party rankings - including by competitors such as Omnisend, Wisepops, and OptiMonk. Eight team members attended Shoptalk Spring 2026, where Maestra held 70+ "Table Talks" meetings with e-commerce and retail decision-makers. About Maestra Maestra is an all-in-one ecommerce personalization platform for direct-to-consumer brands. Maestra drives uplift with site, product, and price personalization - layered on top of email and SMS campaigns - while consolidating the marketing stack with a real-time CDP. Maestra pairs its platform with forward-deployed marketers to help brands increase conversions by 15%+ and scale with confidence. An AI-enabled omnichannel marketing platform, Maestra is trusted by Selkirk Sport, Sena, UAG, Bokksu, Jolyn, Deako, and Furniture Fair. The company offers an alternative to Klaviyo, Bloomreach, Attentive, Yotpo, ActiveCampaign, Braze, Nosto, Rebuy, and Dynamic Yield. Smart Connections PR for Maestra +1410-658-8246 [email protected]