Product Copywriter
About the job
- A bachelor's degree or equivalent experience in marketing or communications.
- At least two years of professional copywriting and editing experience.
- Strong working knowledge of online content strategy and creation.
- Strong writing, proofreading, and editing skills.
- Strong skill with the nuances of technical writing.
- Write, translate, optimize, and regularly maintain product copy.
- Create clear and accessible materials from product-related knowledge and tutorials.
- Coordinate product content optimization with teams across departments.
- Collaborate with teams in different regions to update and maintain frequently asked questions (FAQs) that meet local user needs.
- Draft appropriate documents and guidance in response to a wide variety of merchant issues and questions.
- Transform complex technical messaging into merchant-friendly resolutions and action plans.
- Work with engineering, product management, legal, customer support, and merchants to establish best practices and guidance for reference.
- Collaborate with internal stakeholders across regions to develop instruction manuals and guidance for merchants, including well-written FAQ documents tailored to each region's specific scenarios and needs.
- Product marketing experience is a plus.
- Experience with B2B or B2B2C products, or software as a service (SaaS) products, is strongly preferred.
About the company
SHOPLINE provides a total commerce platform that helps businesses establish and grow their online presence in Asia. Merchants set up stores with customizable themes, sell across multiple channels, and use built-in social commerce tools like Livestream, Chatbot, and a Message/Broadcast Center to turn social engagement into sales, all through a subscription-based platform with optional premium features. It differentiates itself by deep focus on the Asian market and an ecosystem of over 350,000 brands, emphasizing seamless channel integration and social selling. Its goal is to enable brands and merchants to scale online, boost sales across social and e-commerce channels, and build lasting customer relationships from a single dashboard.
Company Size
501-1,000
Company Stage
Early VC
Total Funding
$1.2M
Headquarters
Sham Shui Po District, Hong Kong
Founded
2013
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Simplify's Take
What believers are saying
- SHOPLINE said August 2026 it serves 700,000-plus merchants worldwide, up from 600,000.
- March 2026 YouBiz, June 2026 Trozo, and August 2026 F&F fund expand distribution.
- June 2025 shipped PayPal, Avalara, multi-store syncing, and AI-powered merchant tooling.
What critics are saying
- Shopify settled a July 2026 copyright suit over SHOPLINE's Seed theme copy claims.
- March 2026 YouBiz and June 2026 Trozo integrations deepen partner dependence and switching leverage.
- Any future template or IP dispute can trigger merchant churn and platform distrust quickly.
What makes SHOPLINE unique
- SHOPLINE unifies storefronts, social commerce, live shopping, and POS for merchants.
- Its partner ecosystem exposes Open API integrations, agencies, affiliates, and app developers.
- It targets Asian omnichannel merchants with localized support across Hong Kong, Taiwan, Singapore.
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Growth & Insights and Company News
6 month growth
4%1 year growth
6%2 year growth
1%LONDON, UNITED KINGDOM, September 7, 2023/ EINPresswire.com / -- SHOPLINE, the leading modern commerce platform, is delighted to announce the appointment of Ruo Yang as its new Chief Financial Officer.
Nextech (CSE: NTAR) (NEO: NTAR) (OTCQB: NEXCF) (FSE: N29), a metaverse company and leading provider of augmented reality (“AR”) experience technologies and services, has announced a strategic partnership with Singapore-based SHOPLINE, Asia’s biggest smart commerce platform.